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Heads up everyone. We've got exciting news Bits and Bips Our Macro Meets Crypto show is officially spinning off into its own podcast feed, YouTube channel and X account. If you've been enjoying the deep dives into interest rates, monetary policy and how they intersect with the crypto markets, make sure to follow Bits and Bits wherever you get your podcasts on YouTube and on X. You'll find the links to YouTube X and other podcast platforms in the Show Notes. We'll be posting here for a few more weeks, but starting in September, Bits and Bits will launch on its own feed. For now, we will publish longer clips from the show on those accounts. Remember, go to the Show Notes now and subscribe to Bits and Bips. That's Bits plus sign Bips spelled B I P S on YouTube X and wherever you get your podcasts.
B
In many ways, you know, it's a reimagining of the way collectibles are traded. And you know, I think we are seeing kind of like the very earliest scrape of extreme product market fit for crypto, solving an issue that's been percolating in the real world for decades.
C
I went to the card shop last night. I bought this shiny Charizard. I'm actually not a Pokemon card collector. I'm a baseball card collector. I do wish I was a Pokemon card collector. I was going through my baseball cards this morning just looking at them thinking these are worthless. What was I doing with my time? I should have been buying Pokemon cards.
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I am not a Pokemon card person, but I know people who are very much in this world. So my ears perked up about this new trading card game phenomenon that's been picking up steam. Tuan Pohlmberg of Collector Crypt is a crypto og. He and his team have been working for years on Collector Crypt, which is an on chain trading card marketplace and which is taking off now with the recent launch of their cards token. I was fascinated to hear the creative ways the team has solved the problems that collectors face, the ways he thinks that this phenomenon can grow and how it can extend well beyond Pokemon cards. I also chatted with Danny Nelson of Bitwise who had some great insights into how Pokemon cards differ from other real world assets and why he thinks this could be a breakout moment for trading card games and for further mainstream adoption of crypto. I hope you enjoy this doubleheader earning yield on stablecoins Just got smarter with re protocol get up to 16 APR plus points through regulated insurance backing and ETH thesis strategies with no lockups required Deposit USDC USDT or DAI to start earning stable yield and points today at RE xyz. RE XYZ At Unchained, we believe the future should be decentralized and that includes our data. That's why we use Walrus, the fast dynamic verifiable data layer. Learn more about the platform that's powering our future Walrus xyz. Welcome. Tuam.
B
Hi Lauren, nice to meet you.
A
So trading in Pokemon cards on chain has taken off on collector crypt partly due to the launch of your token cards. And in general, actually digital trading card activity has been reaching all time highs recently. Explain what problems you're trying to solve for Pokemon card collectors and also how collect your crypt works. So, two part question.
B
Sure. So I'll start with the problems. I mean, you know, in the 80s and 90s, I know Pokemon only came out in like 96, but trading cards, you know, in order to trade cards, you go to a card show, you'd go to your local game store and you'd have a table and you'd go and trade cards with, with other people, you'd see them face to face, you'd be able to talk stories, you'd be able to talk about all this kind of stuff that, that is really enriching. You know, this is a hobby, this is a passion, right. So you'd be able to do something that's enriching. You know, ebay came and from a financial side of it, you know, really improved, you know, trading cards. Because now instead of being confined to your local liquidity, you know, let's say you lived in Rhode island and you had two local game stores to trade. I mean, you know, that friction, that liquidity has a cost, but now all of a sudden you can trade with people in California, you could trade with people in Oregon and you have much deeper liquidity on both the buy side and the sell side, which makes trading a lot more efficient. But you know, because ebay is a business and a company, you know, ebay needs to make some money too, right? So ebay started off with like 5%, you know, fees for, for transactions. That happened. And then slowly as they became more monopolistic, they, they gained a little more power. Also, ebay has to start dealing with a lot of fraud issues, a lot of support issues and all of these kind of things to protect their users. So it's all understandable why the cost went up. But today to sell a card and you know, obviously if you get to higher value cards, the percentage is a little bit lower, but just the base level is around 13% transaction fees. And, you know, I think a lot of people, they kind of scratch their head and say, well, you know, I'm trading with this other person over here, right? And ebay is kind of there in the middle. They're taking 13%. And, you know, I might be defrauded. You know, the card might be sent. That's not really what I wanted. Might be damaged, it might be lost in shipping. You know, if I'm international, I have to pay for customs. You know, I may never make it, whatever it is, but, you know, I'm taking all that risk anyway. So how about I just go and Venmo the guy, you know, some money and. And not pay eBay the 13%. So eBay came in and really made it difficult for buyers and sellers to, you know, communicate and to negotiate and to figure out what's best for them to kind of protect both buyers and sellers as well. You don't want to, like, negotiate with somebody who's trying to con you, but also to protect their. Their margins. Right? But, you know, remember I said a couple minutes ago that a big part of the passion is being able to sit at a table across from somebody and talk to them about, you know, where they got the card. Maybe they started collecting, you know, with their dad, who was a big card fanatic baseball card guy. And, you know, you started collecting because every single time you pick up that 52 Mickey Mantle rookie card that's now worth millions, you know, it brings you back to that moment with your dad where he kind of sat you down and told you about it and all that kind of stuff. So it's like, it's literally an imprinted memory, imprinted nostalgia, imprinted childhood on these cards. And, you know, when you eliminate the ability to communicate, you can't really tell that story to the person on the other side. And so, you know, with the advent of blockchain, with the advent of being able to have permissionless trading of assets, you could bring that table back and you could let people communicate with each other over that table and talk about it and be able to do these trades in a permissionless and safe way. Because with our platform, the cards are stored in a centralized vault and they're authenticated, and the physical custody is with us, right? So the NFT custody that we tokenize is with the users, right? So the users can transfer the nft, but the physical custody stays with us. So that whoever purchases that NFT knows that at any point they could redeem that physical asset and they know it's been authenticated. And because we take high resolution scans, they know exactly what they're going to get. So through this process, we're bringing back the tabletop, we're reducing the fees from 13% to basically zero. A lot of our stuff still happens over the counter in our discord and all that. And we are eliminating 99% of the way that people defraud each other. So in many ways it's a reimagining of the way collectibles are traded. And I think we are seeing kind of like the very earliest scrape of extreme product market fit for crypto solving an issue that's been percolating in the real world for decades.
A
Oh, this is so interesting. Okay. Because I was wondering this, this bit about the physical aspect that you mentioned. So you guys actually retain custody over all the physical ones until somebody redeems their nft and then you. And then you would ship the physical one to them. Is that how that works?
B
Correct. So it's. You can think of as kind of like an escrow company. Right. So we are holding this asset in escrow and we're authenticating it so that everybody knows that it is what it is. And then whenever somebody wants it, they burn the NFT through our platform and we ship it out immediately.
A
Okay. And then. Yeah. Your expertise is also what's helping prevent the fraud. It's like you guys are probably more expert at spawning fraud than just the everyday collector. So walk me through this. So let's say, because I'm sure like 99.9% of all Pokemon card collectors are not using Collector Crypt yet. So let's say that they hear about this and they have a card that they think would. That they would like to put on Collector Crypt. What happens? Just walk us through, step by step how they do that.
B
Sure. So they would come to our platform, they would go and create their account. We don't require kyc, we just need an email verification. They go in and click the deposit button. Then in the deposit link they say, well, here's how many cards I'm shipping in. Here's a description. People kind of like choose their own route. Those that are pretty meticulous about their cards are sending in high value assets. They're very detailed. They'll say, I'm sending this card. PSA is a grading company. Let's say it's been graded by PSA, got a grade of 10. And here's the individual serial number for that card. And they'll list 50 cards. You take all 50 of those cards and stick it into a box. So you hit the deposit button. It will give you an address where to ship it to. You send us that box and then you put in your tracking number on our platform. So the FedEx tracking number ups however you want to ship it. And then we track that package as it goes through. When it hits the vault, the people at our vaulting partners, they go in and they will authenticate the cards. They will take extremely high resolution scans of the cards, verify that everything is up to par, and then we get all the metadata from, from the vault and then we mint the NFT directly into that same wallet that that user initially created that deposit with. So we don't have to interact with that user at all. They can send us, you know, we've had people send us hundreds of cards in shipments to get in.
A
Okay. Oh, this is so interesting. So basically, in a way, like for you guys, the custody aspect is almost like, hopefully this isn't too extreme of a comparison, but it's almost like cold storage because those car physical cards also have value. So you need to like protect those. And whoever is holding the NFT at that time, they are in a way trusting that you actually have the physical.
B
Yeah, and you bring up a really important part because, you know, there are, we are using third party card vaulting facilities and you know, specifically we're using fanatics Collect and PSA Vault. Both of those vaults right now are holding in excess of $2 billion worth of trading cards each. They have extremely high security, they know exactly what they're doing. And PSA I mentioned is the number one grading company in the world. So the PSA is essentially authenticating their own cards coming into the vault. So it's hard to do better than that. I mean, we have some ideas to open up our own vaulting facility just because of the volumes that we are dealing with to be able to provide a better user experience. But I think we really need to figure out exactly, you know, how to keep that same high level of authentication, that same high level of security that we've fallen in love with, with fanatics and psa.
A
Okay, okay, yeah, yeah. Because I would imagine in a way that's like the basis of trust for what you're doing, you know, because everybody, you know, we always talk about how crypto is trustless. So tell us how you came to found collector crypt.
B
Yeah, so I'm a serial entrepreneur. I'm a little older than the typical crypto founder. I, I am bald though, so that's good. I know A lot of other founders are bald, but I started out in high tech in the late 90s in software. You know, then I went to business school. I spun out a biotech company from ucla, basically, you know, ran that company as chief business officer and on the board for the next 15 years. We raised a little bit over 100 million for it. Did a small exit in the 2000 tweens kind of area. And, you know, I, I've. Because I wanted to get back into software and, and, and I had this idea about, like, you know, if, if you love, if you love trading cards. Yeah, this is a pudgy, Pudgy Penguins card. This is one of the Vibes cards, if you love trading cards. Trading cards are basically a piece of paper with intellectual property on it, right? NFTs are pretty much the same thing, except instead of paper, you have code and you have intellectual property embedded in that code. Right? So it was very easy for me personally to like, understand the value of NFTs early on. And so, you know, I, It's a funny story, Laura. You know, I was, I was at the Costco in the refrigerator section listening to your podcast. I think it must have been 2016 or 2017. And you were, you were, you were talking to a guest about CryptoKitties and how it nearly destroyed Ethereum. And I said, what the hell is this stuff that you. This is crazy. And then that's kind of like you really inspired me to learn about NFTs, learn about the potential to use them on the blockchain. And just listening to your show really brought me to the level of education that I needed to come up with Collector crypt in around 2021.
A
Oh, wow, okay, you're an OG then. Because at that time I wasn't doing even that many shows, so I was curious. Like, you know, I guess you've been building it now for four years. So, you know, how did Collector Crypt grow during that period? I'm sure there were things that you tried that maybe didn't work out. So, like, what, you know, did you do to get to this breakout moment?
B
Yeah, good question. I mean, I think, you know, people see our kind of like, overnight success and say, wow, these guys came out of nowhere. You know, let's try to copy and duplicate it. And we have a number of platforms that are trying to do that, but, you know, really in the first year to two years, you know, we raised a small venture round in 2022 from some really good VCs. We spent all of that money building kind of like the back end infrastructure, you know, how to manage, you know, users information when they're depositing cards, how to manage the card burn, the NFT burn process to ship the cards out, how to do all of these particular steps in a very safe way so that, you know, you could have a family office in Monaco feel comfortable enough to have us ship them $30,000 worth of cards. Right? So that back end took the bulk of the funding that we put in. And the front end is really just a skin over this kind of whole tokenization engine. So it took us a year to build the back end. And then we started developing relationships with platforms in Solana. So we built a really good relationship with Magic Eden, built a really good relationship with famous Fox Federation that has a lot of tools using their raffles and this kind of stuff. And we did our first launch with Magic Eden almost two years ago. And so, you know, this was Magic Eden basically saying, hey, Collector Crypt, they're going to do a mint, an NFT mint on the platform. You're going to get, you know, packs and these were just NFT packs. And then what we did was the packs could trade and then we froze the packs. Then we airdropped, you know, some of these actual trading cards, the Pokemon trading cards that Mint sold out within one block time of Solana. So we had, we had like, I think, I think 80,000 views on the page and like 6,000 wallets connected for that mint. And there were only 175 packs. And so that minted out in one block on Solana. And that just kind of kicked off the whole thing. And then for the next 12 months, you know, we did a mint pretty much every month. We did about 10 to 12 mints or something. We really focused on building our community, right? So some of the early people that came in, you know, these guys are just amazing Pokemon savant, crypto whale, deep pocket kind of people. And so we spent the next 12 months listening to these guys and building the best, you know, product market fit that we could. And you know, that's kind of what kind of originated all of the different pieces of our platform. So we have, you know, our marketplace. The next tool that came out is our sniper. So our sniper is essentially you could use USDC from anywhere in the world and you create an escrow on our contract and you put in an eBay ID number. And what we do is once we have that escrow contract locked in and the ebay number, we will bid on that auction two seconds before that auction closes. Right? And so Pretty much from anywhere in the world. Now you could use crypto rails to use USDC to bid on ebay auctions. And that's just a massive unlock. I mean, I think people, United States probably don't really understand, but if you are, you know, in, in, in Zimbabwe, and you're trying to, like, get that one card to give your son for his birthday because he wants a Pokemon card, how do you do that? Right? How do you bid on stuff on ebay? You're gonna pay 6% foreign exchange fees, you're gonna pay, you know, $40 shipping and handling, you're gonna pay 25% import tax, you're gonna do all this kind of stuff, and then it's probably gonna get lost or stolen in customs, right? Because the guy who shipped it in Missoula it took the card and stuck it in a shoebox with duct tape. And so, you know, being able to, like, use USDC in this way is a massive unlock globally. And we've done about $10 million worth of bids on ebay with this tool, winning about a million and a half dollars worth of cards for our users. So that's, that's been a really incredible piece. And then the thing that people are just all in rave about right now is what we call our Gotcha machine. So our Gotcha machine is a digital repack machine. So we essentially have a portfolio of trading cards, and we go in and say, well, you have a 80% chance to hit a common card, a 15%. So we kind of build this mechanism, and then people come in and pay $50, and they get, based on whatever probabilities come out, a random card out of the machine. This isn't new. People have been doing repacks for decades. So why digital repacks? Why this? The reason is that the velocity of money on crypto is so far higher than retail. The cost per transaction is so far lower on retail. If you're paying for a digital, for a repack with a credit card, you're paying credit card fees, you're paying sales tax, you're paying all this kind of stuff, right? So all those fees get added in, and then the person doing the physical repack actually has to do a lot of work. They have to take this card, they have to package it, they have to make it look nice, they have to get space. All of this stuff can be just on a website, right? And so first you could do a digital repack far cheaper. And instead of charging the user 30% fee, you know, negative expected value, you could charge A zero percent fee. Right. So Courtyard is kind of our big cousin in the space. They kind of innovated this digital repack mechanism. So give them full credit. We took it a step further. So instead of doing a 0 EV, so selling these cards flat, we actually have a positive expected value. Gotcha machine. Meaning that you put $50 in, on average, you'll get $55 worth of cards out. Right. And then you could sell back those cards for 85% of market value. And I'm throwing out a lot of numbers here, but the end is that, you know, we've created kind of like not a slot machine, not a gambling machine. We've created a digital, you know, gamified digital shopping experience where you could get the thrill of opening and ripping packs and having that kind of random variance in the outcome which people find exciting, especially in trading cards. But more than that, you're, you're not going to get extracted too hard, right? You know, you could come in. Yeah, sorry.
A
Oh, just I wanted to understand something. So what you're saying that difference, like, you know, you would put in $50, but then you would get $55 worth of cards, you're basically saying because you guys are cutting out things like the credit card fees and you know, all these other fees, that's how you're able to do that. Like the rest of the marketplace has to factor that in, but you guys don't have to. Is that what you're, what you're saying there?
B
Yeah, digital repacks don't have to factor that in because the cards are all stored in sales tax free states. Right. So the cards are all stored in Delaware and Oregon, which have no sales tax. We don't have to deal with any credit card processing fees or anything like that. And then, you know, because we, our platform, the founders are all very deep trading card people, we know how to source this inventory at 85% market price. Right. So we're able to eliminate just a tremendous amount of cost and we essentially just give that all to the user. And that enables us to transform this slot machine into like this gamified shopping experience where you could come in and let's say you want to buy $1,000 worth of cards and have some fun doing it. You could put $1,000 worth of funds, USDC into the machine and probably walk away with $1,000 or even more of, of trading cards. So it's like, you know, in my three decades of experience being a collector, it is the most efficient way to sell cards at essentially market Price. Right. You know, you have dealers out there sitting on hundreds of thousands of dollars worth of inventory. We go through hundreds of thousands of dollars worth of inventory in one hour. Like yesterday we did one and a half million dollars worth of packs and some of those packs were resold, but we sold $150,000 worth of cards in that one hour period of time.
A
Okay, so one other thing that I needed to understand here because like, obviously Pokemon is a, you know, there's a company that, that's their intellectual property. So when you talked about like the packs that you were giving away with your NFTs and how you guys put, you know, these cards in the Gacha machine, so there are physical cards and all of those that were given away in the, or put in the gosh machine or whatever, those are all ones that you minted from existing cards and those are like your collection. You're deciding to give them away. Is that how that works?
B
Correct. I think you're bringing a very good point up because one, we only use actual scans of the cards that we actually own. That means that that scan is our intellectual property. And two, we don't use any Pokemon branding in any way. We don't say we're affiliated with a Pokemon company. We 100% respect their IP and don't want to mess with that because they've created something that is such a cultural phenomenon and we don't want to take from that. We want to enhance the user experience to be able to interact with the Pokemon franchise in ways that they've never been able to do before. And then, for example, I think it's also illegal if we didn't own the cards that we put in our machine. I think that violates lottery and gambling laws.
A
Oh, okay. Yeah, No, I just. Because I was trying to think like, wait, how would they. I was just realizing that, well, they can't create those digital versions out of thin air, so I just wondered how it worked on the back end. So as you mentioned, also you launched your own token, this cards token, a few days ago. The price has just really gone up. It's up 700%. I think that's part of the reason why we're seeing this little trading frenzy. Tell us about the token. What's the purpose of it, how do you expect people to use it, etc.
B
Yeah, good set of questions. We love our platform and we were a little surprised at how quickly it reached these valuation levels. But I think that's what the lesson you learn in crypto is, that there's A lot of really smart people and they're going to figure out faster than you will. Our idea with the cards token is basically to be a liquidity pool of trading cards, right? So all we did, we did a launch with the Metaplex launch pool last week. You know, great, great team. And part of the promise to the launch pool participants was that every penny that we got out of that, you know, net of creating liquidity pool and Metaflex fees would go to buying more trading cards. Right? We haven't taken any of that money for the team and the idea is that as the platform generates these profits and to date we've made around $7 million of profit this year. You know, for a three person company with very little overhead, right. That's not bad. You know, we're gonna pay the team probably a little bit better. But I'm, I'm not, I'm not out there buying a Lambo or anything, trust me. You know, this money is an, you know, all of our radium launch liquidity pool fees, launch proceeds, you know, fees from like this machine and the profits that we get, we're gonna stick that back into the cards token and buy more Pokemon cards and buy more sports cards. Because what we want to do is we want to be the best source of trading card liquidity on the blockchain so that our partners and other people who are interested in accessing this trading card space with a trusted party that has, you know, built the most amazing back end and logistics pipeline for these things can go in and just build a front end for their own utility. Utility meaning let's say if there's a game and you're fighting dragons in the game, wouldn't it be cool at the end of the game, once you beat the final boss, you get a random Charizard card out of there, right? And this Charizard card could be like a special prize. You can, you could implement defy, right? Let's say you have, you want to borrow against your cards and you want to go in and use this, this the money that you borrow to buy more cards or to do something else with it, right? Totally happy to enable all of these other participants in the permissionless world that we call crypto to come in and build using our card liquidity pool. So what we want to do is we want to build up this liquidity pool of trading cards and we want to generate revenue for the cards token by our own kind of platform like the Gotcha machine, the Sniper, our marketplace, as well as allowing people to build on Top of it. And you're going to see some amazing partnerships and collaborations come out in the next few weeks.
A
Huh, Interesting. Meaning you're going to try to use the token to foster even more of an industry around. Because I know you're not just going to stick with Pokemon, you're going to go off into sports and whatever. So is that, Did I understand that correctly?
B
Yeah, you understood. So let's say if there's think about Funko Pops, right? That's another collectible. It's kind of like different than our platform, but we have all of the infrastructure to support Funko Pops. So let's say if somebody wanted to create a Funko Pops marketplace, create a Funko Pops Gotcha machine, right? We can handle all of the logistics on the back end. They can basically just create the website and then they would use our liquidity for the Funko Pops, which we will own on their platform, and we would do a revenue share with those guys. That revenue share would go to the token treasury and that revenue share would go to buying more trading cards or to even buying back the token to support the growth and expansion of the token price. Five, ten years down the road. One of the hardest asset classes to penetrate. If you're a family office, you have $250 million worth of net worth and your guys at Deloitte, your financial advisors say, well, hey, you really should get some exposure to collectibles. And you say, well, I really love baseball cards with my dad growing up. And they say, well, that's great. Baseball cards have grown 15, 20% per year for the last 50 years. And okay, well how do I buy that, right? And they go, oh, you know, give your nephew $3 million and stick them on ebay and buy some baseball cards. You know, that that's not the way what, what we want to be able to have is like this asset that, you know, is essentially has a huge, you know, maybe this asset in five years is going to have $100 million worth of cards in it, $200 million worth of cards in it. And it's also going to be revenue generating because these cards are going to be used in all of these platforms across blockchain as well as across web 2 as liquidity, right? So now you could invest in this asset class of trading cards and even have a natural yield baked into it because of all of the utility that these trading cards are creating. And so, you know, maybe one day, one day there will be a trading card ETF that'll be very easy for people to get to and I, I think we're the closest to getting there. I don't know if it's possible, but that's kind of where our 10 year vision is.
A
Huh. Interesting. So there's like a few different entities in a way. It's like you're kind of trying to create this more decentralized network but then also you have your actual company. So how does your actual company make money?
B
Well, our company doesn't really make too much money. We're basically paying ourselves as developers. Right. So we're all in the United States, we have a software development company and, and essentially, you know, our foundation says well here, here's some money to, to pay your salaries. Right. You know, everything else is kind of staying in the foundation. It's going to go towards building this trading card liquidity pool. It's going to go into, you know, building this network and this connection to solidify us as the main, main source of trading card liquidity on chain. So you know, that's kind of how we think about it. I mean, yes, you know, the founders do have an allocation of tokens, right. We cannot touch those for another 12 months and I'm really strict on that, as people will say. But yeah, so if we can continue to build and achieve our vision and goal in 12 months, the team will get some liquidity, but only if the cards token continues to perform.
A
Okay. And you mentioned earlier that you worked with Metaplex on solana for the NFTs and your token. So you know, there's a lot of talk about different chains and obviously there's a lot of competition between the communities. So like why did you choose to go with Solana and Metaplex?
B
Yeah, so when we initially made the choice, I think it was down to like three, three candidates. We had Ethereum, we had Polygon, and we had Solana. You know, Solana at that time in 2022, ish, you know, kept on having outages, kept on, you know, there was a lot of fud around like that, but just the performance was incredible. And, and just being able to like, like do that many transactions per second at that cost was, was crazy. And then I, I remember right at the point where we kind of made the decision there was this game like this farmville game that popped up on Polygon and Polygon was, you know, had like, you know, 10 cent transactions or something. And then this, this silly little game popped up like, called farmville and it spiked the transaction fees on Solana, I mean, sorry, on polygon from like $0.10 up to like $7.00. And I'm like, yeah, you know, maybe, maybe, you know, Polygon has a little more, you know, way to grow or maybe there's some issues with, it's interacting with ETH that caused these fees to spike and all that kind of stuff. So we chose at that point to go to Solana because we felt that the engineering issues around the network outages and that kind of stuff were solvable. You know, we just didn't understand like, you know, whether or not the, the layer two versus layer one kind of like issues would be solvable. I mean, I think they, they pretty much have at this point. But, you know, we just got very, very lucky because Solana has, has kind of emerged as this awesome, you know, retail chain. You know, they had a lot of really, really awesome NFT mints go out. You know, DJ N apes, Galactic Geckos, all these guys, these OGs. They're such amazing communities and such amazing people. And we're just so happy to be able to build this over there.
A
Yeah, I mean, it does seem like it was the right choice. If you just look at what's happened and if you think just about the type of business that you're trying to foster, it seems like it would make sense. So I did also want to ask just how big do you think this market could get? Because I was curious, first of all, how big the Pokemon trading card industry is. But I'd be, I'd love to hear like, yeah, your vision or like where you think this could go.
B
So trading cards, you know, graded trading cards, which are kind of like the sub of trading cards that would be appropriate for this kind of thing. You know, we estimate that there's around $100 billion worth of trading cards in circulation right now, and that's far in excess of all NFT collections put together and bigger than all meme coins put together. Right. So, you know, we're, we're assigning, you know, unicorn valuations for marketplaces that deal with meme coins and NFTs. And trading cards are kind of like outside of the, the crypto circle right now. So trading cards are bigger. You know, there's about 25 to 30 billion dollars worth of annual turnover in graded trading cards, primarily on ebay, on fanatics, collect on whatnot, and then all of these over the counter things that happen at trade shows and that kind of stuff. There's around $30 billion, there's. And those all carry high transaction fees. Right. So you're dealing with the lowest eBay at 13% and then you could take a look at like Heritage and Golden and Christie's and Sotheby's. You're looking at 25 to 35% transaction fees on those marketplaces. Right. What, what happens if you go and create an environment and ecosystem where you drop those transaction fees to basically zero? You know, I would say that the liquidity and the turnover is just going to increase exponentially because now I can buy a card and hold it for a month and then resell it without having to pay 13% transaction fees. So I can kind of capture the trading of specific assets. And this happens in Pokemon, but more importantly, it happens in sports cards. You know, maybe you buy a bunch of a rookie card and then that rookie winds up being like the best rookie of the year at the, at the, you know, at the, you know, World World Championship Series. And, and so, you know, I, I think that being able to improve the liquidity, reduce the friction will take that $30 billion and could triple it or quadruple it. And I think when you do that, you're also going to elevate, you know, trading cards to a much more of a, you know, respected asset because you improve the liquidity, which means that larger participants can come in. So I view this being the cusp of a major, major bull market in trading cards. Not, not only because Pokemon's 30th anniversary is next year, but I think unlocking this liquidity, getting rid of the extraction, making people, you know, have a opportunity to enjoy their hobby in ways that they want to. Right. You know, you don't want to be behind a screen on, you know, dealing with a robot. You want to be able to interact with real people and trade in a real way that is safe globally. Right. I think this is all going to significantly improve the dynamics of the trading card ecosystem.
A
Yeah, it seems like, yeah, I could definitely see it exploding. I just think about simple things like communication. Before the Internet, every letter was so precious. Now we wake up and there's a gazillion messages everywhere. Last question. What's, what's up next for Collector Crypt?
B
So we have our sports machine that's probably going to go live in about a, you know, hopefully a month. We're going to do our best. I, I, I, I don't want to put any timelines because we're, we're obviously not that smart. You know, we, so the sports machine is coming up. We also have, we're building the world's best pricing oracle. Right. So one of the things that's very difficult is on trading Cards because, you know, it's very sparse. There's a lot of cards that might only trade once a year. So how do you value these things? And it turns out that that's a problem that is probably best addressed by a graph, neural network or something like that to go in and really look at interactions between different, similar cards and how the values of these different, similar cards evolve over time. Right. So nobody in the world has built a robust price Oracle for trading cards. So we have on our roadmap the ability to do that. Because once we have a really good price Oracle, we could feed that into an automated market maker, we could feed that into more data and more efficiency for our users to be able to figure out what a card is worth. Like, what should I list this card for? What should I buy this card for, for? Right. It'll give you much richer data to be able to do that. And, and we want to become like the, the locus of kind of this, like high tech evolution in trading cards where people come to us first when they're searching for a price, when they come to us first when they're searching for a card, when they want to do some gamified shopping on our vending machine, when they want to snipe some items, and hopefully get a 10, 15% discount on those items. We want to become the global dashboard for trading cards. These are pieces that we're building over time and it's going to take time.
A
All right, well, Tuam, it's been such a pleasure chatting with you and learning more about this craze that's happening right now. Thank you so much for coming on Unchained.
B
Really honored to be here, Laura. Thank you so much.
A
Heads up, everyone. We have a second interview with Danny Nelson, research analyst at Bitwise, and we will start our chat with him right after this short break. Traditional stablecoin yield often comes with hidden risks or long lockups that limit your flexibility. RE changes that with two transparent regulated options that earn both yield and points. REUSD offers up to 8% APY backed by ETH basis strategy or treasury bills. Perfect for Treasuries and market makers who need liquidity without underwriting risk. For higher yield seekers, Reusde provides up to 16% APY backed by fully collateralized US insurance programs, including homeowners, auto insurance policies, compensation and more. All assets are transparently reported on chain and written against regulated counterparties for maximum security. Whether you're managing a Dow treasury or seeking uncorrelated yield opportunities, RE delivers stable returns plus points without the Volatility Start earning today at RE xyz. RE xyz. I'm back now with Danny Nelson, research analyst at Bitwise. Welcome, Danny.
C
Good to see you.
A
Laura, you wrote a tweet thread unpacking this trading card game phenomenon that I just was talking about with Tom. So you said that you think these trading card games are going to have their poly market moment. What are you seeing there? What did you mean by that?
C
Yeah, so what I mean is one of those moments where some idea in crypto has exit velocity and can break out into the regular world or the non crypto world and bring people into the crypto world. So with Polymarket, Polymarket, really, it didn't create the vertical of, of prediction markets, but it brought them to scale and it allowed people who were fans of the idea without even realizing it to start engaging with it and in doing so brought new people into crypto and became a, like a leader in the field. And I really think that the tokenization of trading cards has a similar set of, for itself. Like, I have a friend of mine who quit his job recently to buy and sell Pokemon cards full time. He's not doing it in crypto, he's doing it on other applications. But the, the process that he has to go through, you know, he acquires the cards, he goes to card shops or he goes on Facebook Marketplace and finds collections. He looks at cards, he gets a sense of their value and then he sells them. Now once they're sold, he, he loses a fee to the platform he sells it on. He has to package them carefully and ship them to people. And then those people, they're speculating on cards too. They'll have to do the same if they're going to sell it as well. And it's a very inefficient system for a marketplace that's worth, you know, hundreds of millions of dollars, as we're seeing with the activity just in the last few days on Courtyard and on Collector Crypt. So I really think that the tokenization of these trading card games has that potential to speak to the modern world. And I also think that it brings new opportunities to make use of these assets within crypto.
A
You know, in your tweet thread, you actually kind of made a distinction between these trading card games and other types of real world assets. So can you talk about that? Like, how do you see this as being kind of a, you know, a category that has some distinction?
C
Yeah, sure. So the focus there is really on the state that the market's in because, and we have we should think about this with regards to tokenization. So a lot of times we're talking in the media about tokenized stocks right now. You have to think, well, what is the actual benefit of tokenizing a stock? Sure, there are some efficiencies you can trade at 24 7, but there are a lot of limitations too. And the reality is that stocks already have a very robust trading platform. And so the jump from your brokerage account to your crypto wallet, sure, it brings some efficiencies and it brings some upside that you might not have had before, but the solution was pretty good already. Right? It's not some. It's not a step change in the same way as with trading cards, because this is a medium that really is physical. Like, I went to the card shop last night, I bought this. This shiny charizard. You know, it's great to have it in my hand, but if I want to trade it with someone and they. They want. And they want to buy it, it's, It's. It's very inefficient to actually move these products around. You can't. There is no real other market to facilitate these kinds of transfers. Ebay does have some systems that allow the cards to be held to escrow and to be sold along, but then you're losing a lot to the fees that these legacy platforms charge. And so with tokenization, I really do think that trading cards as a physical medium, there's a lot of opportunity there to bring them on chain and to have a lot of benefits because of it.
A
And I was curious, how do you think this market will change now that once it becomes more digital? In your tweet thread, you mentioned something about how once you make it digital, then the market has a unique attribute that it doesn't have in the physical, which is what you called exit velocity. So talk a little bit about what that is, why it exists, and then how it might impact the overall trading.
C
Yeah, sure. So with the Exit Velocity, that was really the sense that I was getting from just experiencing the Gacha machine of collector cards. I actually tried it out a couple times, and I'm not, you know, I'm actually not a Pokemon card collector. I'm a baseball card collector. I do wish I was a Pokemon card collector. I was going through my baseball cards this morning just looking at them, thinking, these are worthless. What was I doing with my time? I should have been buying Pokemon cards. Regardless. The, the. The. There was a sense of fun that could be had with the. The. The ripping of the digital packs And I think that they really nailed that experience really well recreated the thrill of opening up a card pack, whether it's baseball cards, whether it's Pokemon cards, that is. It's the same thing that leads people to unboxing videos for technology online. People love that shared experience of watching a big reveal, a surprise. And when you're trying to replicate the digital world, it's really question of, well, how can you foster that experience, how can you make it work? And I think that the formula that they've come up with really does work very well in that regard.
A
So one other thing is you mentioned some of the competitors to CollectorCrypt, and I know you're not a Pokemon card collector, but I wondered if you had any thoughts on how collectorcript has had this breakout moment in this digital space and like, what you think distinguishes them from competitors.
C
Yeah. So the reason why everyone's talking about collect your crypt right now is because the token launched a couple days ago and it did very well. Because those very. In those first days, no one really knew how to price this. I was seeing there were some tweet threads, people, bull posting thing. You know, this is bigger than people are making it out to be. It took about a week for that actually to. To. To yield any results, but once it did, that's why everyone's talking about it. Collect your crypt isn't actually the biggest tokenized card platform. That's Courtyard, a colleague of mine, he is going on Courtyard and he's bought Pokemon cards there himself. I haven't used those just because I. I spend a lot of my time in the Solana universe and not as much in the Ethereum and Polygon world. But from my understanding, I'm not so concerned from one platform to the other as much as what the technology and what the solution can bring to the market. Because this is with the trading cards, it's a physical medium. And the question that I have as a research analyst is what can crypto, if anything, do to make it more efficient, to actually improve upon the experience in a way that traders can't have when they're just in the physical world. And I think that basically representing these assets with NFTs, allowing for the easy transfer between people, and very importantly, allowing for them to ultimately, if they so choose, withdraw the nft, which is to say actually take physical custody of the asset, is very important. Because, you know, the whole reason why these things have any value is, well, you know, someone thinks that someone else will think it will be valuable. That's why they'll speculate on it. But as I learned from talking to my friend last night, who deals purely in the physical world, there are so many Pokemon card collectors out there who genuinely like the art and they're willing to pay a premium for it. They still want to have it physically. What the tokenization allows is a more efficient way for the cards to trade in the interim.
A
So let's talk about this. Token cards. You know, yesterday you tweeted that it's up 10 times less than a week after launch. I think now it's more like eight times. But you know, you said traders are rushing to price and revenue generating potential and then you said it's signaling annualized revenue of 38 million. Talk a little bit about how you're doing that math.
C
Yeah, so I was referencing some Dune dashboards there just to understand the dynamics of collector cards of Collector Crypt. At the moment, the revenue is separate, of course, from the token. And it's worth noting, like at the moment the revenue isn't being used to do anything with the token. That's a little different from Pump Fun, I think, is the most notable market participant that all. I think all of the revenue generated on Pump Fund from a meme coin launches is currently being used to buy back the token, which is a way for the platform to say, okay, look, we are creating value and we are returning that value to the token. And the buy pressure for Pump Fund conceivably will support the price. As far as I know, that isn't currently happening with Collector Crypt. I think that the reason why the token is jumping so much is because people believe that, well, this Pokemon card movement fad, whatever you want to call it, it's got legs. And the value that's being generated from the revenue on the platform is going to return back to the token. And so they want to be well positioned to capture that now as opposed to later when it's actually announced if they decide to do that.
A
So you might have heard when, you know, toward the end of my interview with Tuam, he mentioned things like o, in the future there could be even like a cards ETF and stuff like that. You work at Bitwise, you know, it's all about the mashup between like crypto value and tradfi. So I was curious, like, you know, what you thought of kind of the potential for that. Like, is that something you see as realistic?
C
Well, I don't know anything about if we are doing any crypto, any NFT ETFs. Well, we have a private NFT fund that's a completely separate discussion. But with regards to Pokemon ETFs, I don't think there are any plans at the moment or anytime soon. I do think that, you know, I don't know if these products are perfect for ETFs. I do think that one of the more interesting projects out there is Charizard Capital. It's kind of a jokey situation, but this is a project that issues a token, and it uses its funds to buy Charizard cards like the one that I have here. And I guess the token accrues value just by virtue of having exposure to the. To the asset. I'm not an investor. I wouldn't recommend one to do. So do your own research. But these concepts of how can we bring. How can we make these assets? How could we make these assets accessible to markets that weren't used to them before? Ultimately, crypto allows for that in huge ways.
A
Huh. Okay. And I don't know if I fully understood that. So you're saying that like the. So the. What did you say about the Charizard? You said, like, basically.
C
Okay, yeah, yeah. So look, it's a. It's a very small project. I don't know who's running it. I just saw it on Twitter.
A
It's okay.
C
I wouldn't put too much. I would. I. I don't have any reason to doubt them. I don't have any reason to support them. I just think that it's an interesting thing. They have a token.
A
It's like they have something physical, and then they're.
C
Well, so the project called Charizard Capital, they go out, they purchase physical Charizard cards. Right. And they have custody of it. And the. These cards are worth sometimes tens of thousands of dollars because this is one of the most famous Pokemon pocket Pokemon monsters. And the. The fact that they collect these cards conceivably will accrue value back to the token. So it's just another moment where we see crypto experimenting and giving access to an investment that didn't have such exposure before.
A
Okay, so I just want to ask you about how you wrapped up your tweet thread where you talked about how you feel like this particular fad that is booming right now in crypto that you think it'll be sticky, and you said you think it'll be one of those moments where this only in crypto, innovation breaks into the mainstream. So talk about what you think that's going to look like, because. Yeah. For you, as a baseball card collector, do you feel suddenly there will Be a lot more liquidity and activity and baseball card trading. Yeah. I'd just be interested to hear kind of how you see this going mainstream.
C
Yeah. So I think that it's important to make the distinction between the technology and the asset at hand. Pokemon cards have traded. It's not the first time that there's been a lot of excitement around trading Pokemon cards. During the COVID pandemic especially, that was one moment where there was a lot of hype and, and the prices were really volatile. So I don't necessarily, necessarily think that my charizards are going up forever. I do think, however, that the technology that's allowing more people to trade these assets more quickly is going to stick even beyond this one moment. We are going to see more projects that are bringing assets on chain, more retail facing projects that really are able to speak to huge audiences using technologies like tokenization of real world assets to increase the exposure.
A
Okay, all right, well, is there anything that I didn't ask you that you think listeners should know about this phenomenon?
C
No, I think it's just. I think that the one big idea that's really important here that everyone should, should keep in mind is that there are just so many new possibilities when you bring physical assets on chain. First of all, there's, you know, there's liquidity opportunities, there's access to new groups that might not have had exposure before. But also there are new ways to actually utilize the asset. So not just through buying and selling it and speculating on it, but actually getting some value out of it while not losing it, which is to say using it as collateral in lending. Right. We don't really have a huge collateralized Pokemon card loan market right now. But I can only. I believe that we're going to be heading in that direction. And all that's possible because we have this tokenization technology and because we have companies that are doing the work of bringing these assets on chain, creating the digital representation and facilitating the trading of them.
A
And just to understand that. Are you saying this will be like CEFI lending or could it even be defi lending? But I don't see how that works because like there's a custody aspect.
C
Yeah, yeah, yeah. So I think that will. Well, they're already. I was looking into this before. There are.
B
Mark.
C
There are services out there that allow people to send in their cards and to. To take out loans against them. But it's an inefficient process. And what I think we will see with as we see more retail facing assets to come on chain and become tokenized. Yeah, I'm sure that we'll see. First of all, defi projects allow for loans to be taken out against these assets and then maybe as well, cefi, because when you have them in a digital world in a standardized form, it just becomes a lot easier to utilize these assets.
A
Huh. Interesting. Yeah, I mean, I guess like if one of the custody places, like, gets hacked and a bunch gets stolen or whatever, then.
C
Well, that's, that's. So there, there's two things there, right? Because the, the cards themselves have to be kept in physical custody somewhere, right. For collector crypt, I think you have to send it to Oregon and there's some vault in Oregon that they keep everything in. So there's the risk, of course, that you, you have to. You have to ensure that you believe that this is a good partner. Right? You, you can't just be that anyone is launching a tokenization platform. And we just hope that they're keeping good, safe control of the assets. We really need to understand that they have good controls in place in a much bigger sense than, than an exchange where, you know, you could keep your. Your air gapped Bitcoin safe and offline. Well, if you have physical cards, you need to make sure that they are physically safe. So that's one thing as well. The custody of the assets, the NFTs, which really act as depository receipts, you know, for myself, I keep my Pokemon cards in my digital wallet, and I take steps to ensure that they are. That the digital wallet is safe. And so everyone else who's doing that must do so as well. But there's not too much of a risk of the custody, the custody agents getting hacked. It's more making sure that no fire can get to these assets or floods or, or robberies, I guess, as well.
A
Okay, well, we'll have to see all the permutations that this phenomenon takes shape in. All right, Danny, well, it's been such a pleasure chatting with you. Thank you so much for coming on Unchained.
C
Thank you.
A
At Unchained, we care about the future of decentralization. So it only made sense for our media content to be decentralized. That's why we use Walrus. It's the fast, dynamic and verifiable data layer for on chain builders. And it's not just data management. Walrus ties directly into smart contracts, unlocking new possibilities for programmable content, delivery, subscriptions, and community engagement. So as. As we imagine what decentralized media can become, Walrus is the tech we trust to help build it Learn more at Walrus xyz. Welcome to this week's crypto recap. This Monday marked the trading debut of World Liberty Financial's WLFI token, the centerpiece of the Trump family's crypto ventures. The token initially surged above 30 cents before sliding throughout the day. By Thursday afternoon, WLFI was priced at $0.16. The launch unlocked 24.6 billion tokens, giving the Trump family and affiliated entities an estimated $5 billion in paper wealth. Data shows insiders control more than half the supply, with one entity holding 22.5 billion WLFI. Donald Trump Jr. Defended the project, calling WLFI the governance backbone of a real ecosystem. Changing how money moves the token's debut drew nearly $1 billion in trading volume within its first hour across major exchanges. On Thursday, World Liberty Financial froze Justin Sun's wallet containing 595 million WLFI tokens worth about $107 million after blockchain data showed $9 million in transfers, sparking a 20% daily price drop and leaving the Trump linked project down 42% since its September 1 debut, despite sun holding nearly $700 million in vested tokens. From there we turn to Washington, where a high profile platform has just received regulatory clearance to return to US Markets Prediction market platform Polymarket has received regulatory clearance to return to the US Following a no action letter from the Commodity Futures Trading Commission. The decision allows Polymarket to legally offer event based contracts through its acquisition of qcx, a licensed derivatives exchange and clearinghouse. Polymarket has been given the green light to go live in the USA by the cftc, CEO Shane Coplin wrote on X, crediting the commission for moving in record timing. The approval comes after years of regulatory scrutiny. In 2022, polymarket reached a settlement with the CFTC for operating as an unregistered platform, and last year Coplin's home was raided by the FBI. Both the CFTC and the Department of Justice closed their investigations in July without filing charges. Staying with regulators America's two top market watchdogs also issued fresh guidance this week. U.S. regulators have issued long awaited clarity on spot crypto markets, confirming that registered exchanges may now list certain digital asset products. In a joint statement, the securities and Exchange Commission and the Commodity Futures Trading Commission said securities exchanges, designated contract markets and foreign boards of trade can facilitate spot trading, including products with margin or leverage if they meet investor protection and transparency standards. SEC Chairman Paul Atkins said market participants should have the freedom to choose where they trade spot crypto assets. Acting CFTC Chair Caroline Pham called the movement, the latest demonstration of our mutual objective of supporting growth and development in these markets. The agencies also directed platforms to work closely with custodians, provide clear reference pricing and publicly share trade data. The guidance arrives as Congress continues debating a broader market structure bill, leaving regulators to act under existing law. Another major theme this week was tokenization, with new developments spanning regulators and private firms. The US Federal Reserve is preparing to spotlight tokenization at its Payments innovation conference on October 21st. The event will examine stablecoin models on chain assets and the convergence of traditional and decentralized finance. I look forward to examining the opportunities and challenges of new technologies, said Fed governor Christopher Waller, noting the role of tokenization in building safer and more efficient payment systems. Meanwhile, Galaxy Digital has become the first Nasdaq listed company to tokenize its SEC registered public equity directly on a major blockchain, partnering with superstate Galaxy. Shares are now available on Solana, with legal ownership updated in real time as tokens change hands. CEO Mike Novogratz said the initiative brings the best of crypto transparency, programmability and composability into the traditional world. Adding to the momentum, Ondo Finance has launched over 100 tokenized US stocks and ETFs on Ethereum, with plans to expand to 1000 assets by year end, providing global investors 24.7on chain access to equities. In other news, creators are seeing an immediate payout from changes at a popular Solana platform. Solana based token launchpad Pump Fun has introduced a new dynamic fee model under its project Ascend framework, immediately boosting earnings for token creators. The system links fees to token market capitalization, granting smaller projects up to 0.95% of each trade, compared with just 0.05% under the previous model. The change had a Swift impact. Within 24 hours of the update, creators received nearly $2 million in rewards, compared with only $198,000 the day before. Streamers and token builders say the overhaul could rival traditional platforms like Twitch. It allows small creators like myself to make more money a month than a Twitch or Kick streamer does in a year, 1 Pump Fun live streamer Jitel told Decrypt. Turning to Wall street, one of crypto's best known exchanges is aiming for a public listing. Crypto exchange Gemini, founded by Cameron and Tyler Winklevoss, has filed for a Nasdaq listing under the ticker symbol GEMI. The company plans to offer 16.7 million shares at $17 to $19 each, seeking to raise up to $317 million and secure a valuation as high as $2.22 billion, according to the filing. Gemini reported a net loss of $282.5 million on $68.6 million in revenue for the six months ending June 30, compared with a $41.4 million loss on $74.3 million in revenue. And during the same period a year earlier, the New York based platform registered as an emerging growth company, which allows it to adopt lighter reporting requirements, including reduced disclosures on executive pay and exemption from certain audit rules. Gemini's filing comes amid renewed enthusiasm for digital asset firms on Wall street following successful debuts by Bullish and Circle earlier this year. If approved, Gemini would become the third US Listed crypto exchange, joining Coinbase and Bullish. Meanwhile, stablecoins continue to take center stage with a new network designed for payments. Crypto infrastructure provider Fireblocks has launched a new platform designed to streamline how companies move and build with stablecoins. The initiative, called the Fireblocks Network for Payments, connects more than 40 participants at launch, including stablecoin issuer Circle, fintech startup ZeroHash and Bridge, a company recently acquired by Stripe. The goal is to make cross border transfers and stablecoin integrations faster and less error prone, michael Sholav, Fireblocks co founder and CEO, told Fortune. Either it's super expensive from an engineering standpoint and takes them a lot of time, or if they're starting to do it manually, then of course it's basically prone to errors so they can lose money. Fireblocks already processes billions in stablecoin transactions daily, hitting a record $212 billion in July. The new network expands beyond trading use cases, offering multi stablecoin support and positioning itself as a rival to Circle's payment system at a time when stablecoins are gaining traction across fintech and banking. In related news, on Thursday, Stripe and Paradigm unveiled a payments first blockchain called Tempo, now in private testnet, with partners like OpenAI, Deutsche bank and Shopify marking Stripe's latest crypto push after its $1.1 billion bridge acquisition and Coinbase Base integration. On the infrastructure side, a major blockchain approved a sweeping upgrade. Solana has voted overwhelmingly in favor of its alpenglow upgrade, a consensus overhaul designed to multiply network throughput and slash transaction times. More than 98% of stakers backed the measure, easily clearing the 33% quorum requirement after a two week governance process involving over half of validators. Alpenglow introduces two new voter, which reduces transaction finality from more than 12 seconds to as little as 150 milliseconds, and rotor, which replaces Solana's Proof of History system, to accelerate data transfers between validators. Together, the changes are expected to increase throughput by about 100 fold. At these speeds, Solana could realize Web2 level responsiveness with L1 finality unlocking new use cases that require both speed and cryptographic certainty, the Solana foundation said in a blog post. Developers and community members described the leap as a dramatic step forward for the network's infrastructure, with implementation now set to proceed. Ethereum also made headlines this week with a move that stirred community debate. The Ethereum foundation has announced plans to sell 10,000 ether, valued at roughly $43 million through centralized exchanges over the coming weeks. The organization said proceeds will support research and development, ecosystem grants and donations. To avoid market disruption, sales will be split into smaller orders rather than a single transaction. The move has stirred debate within the crypto community. Some questioned why the foundation chose centralized exchanges instead of decentralized platforms or over the counter deals. One user on X described it as the most polite way I've seen someone dump on us ever. The sale follows the foundation's new treasury policy, introduced in June and comes as ether trades above $4,300 after a strong 30 day rally Elsewhere, Kraken expanded its reach with a new acquisition, crypto exchange. Kraken has acquired Breakout, a proprietary trading platform that funds traders based on demonstrated performance. The deal brings Breakout's evaluation based model directly into Kraken Pro, giving qualified users access to up to $200,000 in notional capital and the ability to keep up to 90% of profits. To qualify, traders must purchase and pass an evaluation that tests risk management, drawdown discipline and strategy consistency. Breakout accounts are capped at $100,000 each, with multiple accounts permitted up to the $200,000 aggregate limit. Breakout gives us a way to allocate capital based on proof of skill rather than access to capital itself, said Kraken co CEO Arjun Sethi. Breakout CEO Alex Miningham called the integration a unified ecosystem for trader development and capital deployment. And finally, two platforms face disruptions, but with different outcomes. Venus Protocol, a lending platform on BNB chain, suffered an exploit on Tuesday when attackers redirected its core Pool comptroller contract to a malicious address. The breach drained about $27 million in assets, prompting Venus to suspend withdrawals and liquidations while the situation was investigated. On Wednesday, the platform confirmed it had recovered the stolen funds and restored services, assuring users that its front end and custody systems were uncompromised the pause was necessary not just to secure the phished funds, but to conduct full security checks, venus wrote on X. In related news, Ethereum layer 2 Starknet suffered a multi hour outage on Tuesday that erased about an hour of activity before developers reorganized the chain and restored block production. With a full incident report still pending. And that's all. Unchained is produced by Laura Shin, with help from Matt Pilchard, Juan Aranovic, Margaret Curia and Pam Majumdar. The weekly recap was written by Juan Aranovic and edited by Stephen Ehrlich. Thanks for listening.
This episode dives deep into the emerging trend of trading physical collectibles, specifically Pokémon cards, on blockchain platforms. Laura Shin speaks first with Tuan Pohlmberg, founder of Collector Crypt, about how their on-chain marketplace transforms the Pokémon card ecosystem by solving issues around trust, liquidity, fraud, and high fees. Then, Danny Nelson from Bitwise Research contextualizes this "on-chain collectible rave" and explores why it may spearhead the mainstreaming of crypto-based real world assets (RWAs).
[03:01–07:50]
Old-School Trading: Collectors used to trade at card shops and shows, building community and trust face-to-face.
"You'd be able to sit at a table across from somebody and talk to them about, you know, where they got the card...imprinted memory, imprinted nostalgia, imprinted childhood on these cards."
— Tuan Pohlmberg (05:01)
eBay & Centralized Platforms: While eBay enabled deeper liquidity, it introduced high fees (13%+), fraud risks, lack of meaningful buyer-seller interaction, and friction with international transactions.
Fragmented Trust & Difficult Logistics: Shipping, customs, and authentication hurdles deter global trading.
[07:52–23:38]
How It Works:
"We are holding this asset in escrow and authenticating it so that everybody knows that it is what it is. And then whenever somebody wants it, they burn the NFT... and we ship it out immediately."
— Tuan (08:14)
Trust & Security: Leveraging best-in-class vaults for custody and PSA for grading.
No/Low Fees: Reduces traditional 13%+ transaction fees to essentially zero.
Fraud Mitigation: Escrow model and authenticated vault custody eliminate the most common scams.
Digital Trading Tools: Tools like the Sniper allow global crypto bidding (e.g., USDC bids sniping eBay auctions in low-liquidity regions).
"We've done about $10 million worth of bids on eBay... winning about a million and a half dollars worth of cards for our users. That's been a really incredible piece."
— Tuan (16:32)
Gamified "Gotcha" Machine: A digital vending-machine where users pay (crypto) to open random card packs—modeled after popular “repack” experiences but with stronger expected value and lower cost due to crypto rails.
"You could put $1,000 worth of funds, USDC, into the machine and probably walk away with $1,000 or even more of trading cards."
— Tuan (21:17)
[22:13–22:47]
[23:38–29:33]
Cards Token: Launched as a liquidity pool representing real card inventory, profits reinvested in acquiring more cards, supporting ecosystem growth.
Token Utility: Potential to serve DeFi, games, lending, and even fuel partner front-ends.
Company Model: Founders paid as developers; revenues largely reinvested; focus on decentralized network effects.
"What we want to do is build up this liquidity pool and generate revenue... and allow people to build on top of it. You're going to see some amazing collaborations."
— Tuan (24:10)
[30:32–32:34]
[32:34–35:53]
[36:16–38:04]
Sports Repack Machine launching soon.
Global Pricing Oracle: Building AI-driven, robust price discovery systems to support global trading and lending.
Aspirations: Become the central dashboard/marketplace for trading cards worldwide.
"We want to become the global dashboard for trading cards... where people come to us first when they're searching for a price, searching for a card, or want to do gamified shopping."
— Tuan (37:08)
[39:38–57:45]
[39:55–41:48]
[42:06–43:45]
Why Not Tokenize Stocks First? Traditional equities already have efficient rails; tokenizing trading cards is a bigger leap in efficiency for physical goods.
Physical/Emotional Value: People's attachment to art, nostalgia, and collectibility is deeper with cards than with many stocks.
"The reality is stocks already have a very robust trading platform... With trading cards... this is a medium that really is physical."
— Danny (42:21)
[44:11–45:22]
Digital trading allows instant, global, frictionless trading—far greater velocity than physical markets.
Digital experiences like the Gotcha machine successfully recreate pack opening “thrill.”
"There was a sense of fun that could be had with the ripping of the digital packs... leads people to unboxing videos. People love that shared experience."
— Danny (44:39)
[45:22–47:55]
[47:55–49:36]
[49:36–52:19]
[52:19–54:03]
Skeptical that Pokémon mania lasts forever, but convinced tokenization tech and liquidity will persist and expand to other assets.
Expect more mainstream retail-facing RWA (real world asset) projects to emerge.
“The technology that's allowing more people to trade these assets more quickly is going to stick even beyond this one moment.”
— Danny (53:08)
[54:03–56:09]
Tokenized cards can become collateral for loans, enabling greater financialization (CeFi and DeFi).
Risks: Physical custody is critical and introduces unique point-of-failure (theft, disaster).
"With physical cards, you need to make sure they are physically safe. There's not too much of a risk of custody agents getting hacked... more about physical threat.”
— Danny (56:09)
"We're bringing back the tabletop, reducing the fees...and eliminating 99% of the way people defraud each other."
— Tuan Pohlmberg (06:45)
"We are seeing the very earliest scrape of extreme product market fit for crypto solving an issue that's been percolating in the real world for decades."
— Tuan (07:45, 23:37, and at open)
"If you're paying for a repack with a credit card, you're paying credit card fees, sales tax, all this stuff...all those fees get added in...with crypto, we eliminate all that."
— Tuan (20:48)
"There are just so many new possibilities when you bring physical assets on-chain...not just through buying and selling and speculating on it—but actually getting some value out of it while not losing it, for example using it as collateral in lending."
— Danny Nelson (54:03)
"The reality is that stocks already have a very robust trading platform... but with trading cards, this is a medium that really is physical..."
— Danny (42:21)
By fusing airtight physical control with on-chain NFT representations and low-cost, high-velocity digital markets, Collector Crypt and similar platforms are solving the deep inefficiencies and trust issues that have slowed the trading of physical collectibles. The rise of their token models, liquidity pools, and gamified experiences could become the tipping point for mass "real world asset" adoption in crypto—ushering in new kinds of markets, financial products, and community liquidity that legacy platforms can’t match. Both guests see this as only the first of many waves, as collectibles and other physical assets finally get their "crypto moment."
For more detailed discussion, check: