In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid.

Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market.

What was covered:

How Keep Going First Aid was born out of a real-life parenting need
The power of branding, storytelling, and knowing your customer
Why selling a feeling is more powerful than selling a product
How Antje scaled her business using influencer marketing
The strategy behind working with agencies vs. in-house employees
How Keep Going First Aid stands out on Amazon and e-commerce platforms
How to build a brand from anywhere in the world

Antje Pepper & Keep Going First Aid Links:
Website: https://www.keepgoingfirstaid.com/
Instagram: https://www.instagram.com/keepgoingfirstaid/
Facebook: https://www.facebook.com/keepgoingfirstaid/

Parker Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash