In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear.

After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times.

What was covered:

Hayley’s journey from content creator to fashion entrepreneur
How a frustrating shopping experience led to a product idea
The challenges of launching a fashion brand with no design background
How viral TikTok moments propelled onewith swim's success
The importance of customer education and brand transparency
Why first-order profitability is key for bootstrapped businesses

onewith swim's & Hayley Segar Links:

Website: https://onewithswim.com/
Instagram: https://www.instagram.com/onewithswim/
Facebook: https://www.facebook.com/onewithswim
TikTok: https://www.tiktok.com/@onewithswim
Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/

Parker Links:

Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash