Podcast
Uncommon Brands
Hosted by Parker Nash · EN
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
25episodes
Episodes
Newest firstAll episodes
Revolutionizing athletic recovery and manufacturing, Perry Kamel, DNA Vibe
Feb 10, 202500:45:59Tap to summarizeIn this episode, Parker sits down with Perry Kamel, the founder of DNA Vibe. DNA Vibe makes intelligent red light therapy products to help reduce pain and speed recovery for athletes and anybody with pain. While their products are revolutionary, what’s arguably more revolutionary is Perry’s Local Advanced Manufacturing Pod (LAMP) approach. Perry has a bold vision for manufacturing innovative products and how they can be made locally and decentralized.Peek into the mind of a mad scientist (I mean mad in the best way possible ;) ) and listen to this episode. What was coveredThe science behind red light therapy and recoveryThe unique Local Advanced Manufacturing Pod (LAMP) approach The benefits of local and decentralized manufacturing for community involvement…it’s not just a cost savings but that’s pretty amazing alreadyThe importance of a supportive and purpose-driven company cultureHow DNA Vibe products help with pain relief and recoveryPerry Kamel Links:Website: https://dnavibe.com/ Instagram: https://www.instagram.com/dna.vibe Facebook: https://www.facebook.com/dna.vibe/ Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash
Transcribe →A super cheesy business, Andrew Arbogast, Arbo's Cheese Dip
Feb 3, 202500:38:43Tap to summarizeIn this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip. Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting. What was coveredHow Arbo's Cheese Dip startedFinding purpose post-militaryTaking a family recipe and turning it into a cheesy businessUsing product sampling for amazing word-of-mouth marketingDifferentiating your brand in a competitive food industryThe problems with growing too fastKnowing when to ask for help Andrew Arbogast Links: Website: https://www.arboscheesedip.com/Instagram: https://www.instagram.com/arbosdip/Facebook: https://www.facebook.com/arbosdipTikTok: https://www.tiktok.com/@arbosdip Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash
Transcribe →A fresh stake on the fresh flower business Ty Hiss, Fresh Sends
Jan 21, 202500:36:13Tap to summarizeIn this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs. What was covered:How Fresh Sends startedThe power of product packaging and designThe importance of delivering unforgettable customer experiencesHow Fresh Sends uses unboxings for amazing word-of-mouth marketingDifferentiating your brand in an industry dominated by big brandsHow Ty’s team creates shareable, engaging social media contentTy Hiss Links:Website: https://freshsends.com/ Instagram: https://www.instagram.com/freshsends TikTok: https://www.tiktok.com/@freshsends Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash
Transcribe →From injury to an incredible athletic recovery brand, Jackson Corley, Incrediwear
Jan 14, 202500:30:30Tap to summarizeIn this episode, Parker sits down with Jackson Corley, the founder of Incrediwear. An athlete, a chiropractor, and a man who knows how to take lemons and turn them into lemonade. After suffering a catastrophic mountain biking injury, Jackson developed innovative wearable anti-inflammatory therapy like back braces and joint sleeves to heal his own pain. Today that initial product has turned into a brand with dozens of recovery products helping the world's greatest athletes train harder, reduce pain, and recover faster. If you want to hear an insane story about turning an insane injury into an incredible brand, strap in because Jackson is a man of energy with an amazing story to tell! What was covered:How a terrible injury turned into the idea for IncrediwearThe power of perseverance and resilience in businessStrategies for scaling and growing an athletic recovery brandThe role of brand partnerships in growing IncrediwearHow he uses medical research to keep his product innovation pipeline full Jackson Corley Links:Website: https://incrediwear.com/Instagram: https://www.instagram.com/incrediwearX: https://x.com/incrediwearFacebook: https://www.facebook.com/incrediwear/ Parker Nash LinksWebsite: https://www.parkertnash.comLinkedIn: https://www.linkedin.com/in/-parkernash
Transcribe →Building a kids culinary empire with Erica Bethe Levin, Globowl
Jan 9, 202500:38:49Tap to summarizeIn this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies. Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders.What was covered:From idea to product, how Globowl startedIdentifying an opportunity and the importance of being different Taking a chance and getting on Gordon Ramsay’s Food StarsKnowing when and how to sell to big box retailers like TargetErica’s vision for the future of GlobowlGlobowl Links:Website: https://globowl.com/ Instagram: https://www.instagram.com/theglobowl/Tiktok: https://www.tiktok.com/@globowlfoodieFacebook: https://www.facebook.com/theglobowl Parker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/
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