Billionaire Tourism for the Super Wealthy

Summary

Under the Influence with Terry O’Reilly

Episode: Billionaire Tourism for the Super Wealthy

Date: July 25, 2026
Host: Terry O’Reilly (Apostrophe Podcast Network)

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Brief Overview

In this episode, Terry O’Reilly explores the rarefied world of "billionaire tourism," highlighting how ultra-wealthy individuals seek out exclusive, extreme, and often extravagant experiences that go far beyond what money can buy for the average person. From space travel and deep sea adventures to over-the-top concierge requests, O’Reilly delves into the meticulous marketing, customized planning, and boundary-pushing desires that define tourism at the highest echelons of wealth.

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Key Discussion Points & Insights

1. The World of Elite Nannies: Norland College

• Opening Analogy (02:11–05:20):
  O’Reilly begins with a look at the “super nannies” of Norland College, likening their exclusive service to how luxury tourism companies serve the ultra-wealthy.
  • Norland College, Bath, England, trains highly specialized nannies—“Mary Poppins with a side of James Bond”—in childcare, gourmet cooking, martial arts, evasive driving, and anti-terrorism.
  • Norland nannies are highly sought after by high-profile families (including the British royals) and can earn up to $200,000 a year.
  • Theme Connection: Just as Norland nannies provide “thrill and peace of mind,” exclusive tourism companies are paid to solve unique challenges for their wealthy clients.

2. What Do You Buy for Someone Who Has Everything? (05:20–08:40)

• The “Thrill” Problem:
  For the ultra-rich, the thrill is elusive; conventional luxury isn’t enough. Vacation companies for billionaires are tasked with crafting exclusive, unique, and adrenaline-filled experiences, often on call 24/7 and with money no object.
  • Quote:

    “What trip do you recommend to someone who makes more in interest in one week than most people take home in a year? It ain’t easy.” —Terry O’Reilly (07:40)

3. Billionaire Tourism: The Next Frontier (08:40–14:50)

• Luxury in Space:
  The rich look upward—space tourism is now trendy among billionaires, with companies led by the likes of Branson, Bezos, and Musk:

  • Virgin Galactic: $450,000/seat for a 90-minute Mach 3 flight ([09:30])
  • Blue Origin (Jeff Bezos): $1.25 million/seat for 15 minutes in space, the first ticket went for $28 million ([10:20])
  • SpaceX (Elon Musk): 10 days on the International Space Station, $55 million per person, room rates $35k/night ([10:45])
  • Space Perspective: $125,000 per seat ([11:00])
  • Quote:

    “Did you ever think you would actually see a Jetson lifestyle in your lifetime?” —Terry O’Reilly (11:00)

• Rising Space Tourism Industry:

  • Civilian space insurance is now a thing.
  • A “space hotel” (by 2030) promises luxury “villas,” themed restaurants, and even concert venues, complete with artificial gravity ([11:40]).
  • The price tag may drop from $55 million to $45 million per flight.
  • Memorable Moment: Ferris wheel design for artificial gravity—“a bar goon” ([12:35]).

4. The Last Uncharted Territory: Deep Sea Tourism (14:50–16:40)

• Why the Rich Dive:
  • Oceans offer unexplored exclusivity; stories like OceanGate’s Titanic dives attract thrill-seekers.
  • A seat on OceanGate’s Titan sub to the Titanic: $250,000; the 2023 disaster brings into question the real (and mortal) risks involved ([15:35]).
  • Submersibles as luxury yacht accoutrements: base models start at $2.5 million, luxury versions can reach $40 million ([16:10]).
  • “ScUber” – Uber’s submarine offering for the Great Barrier Reef, $1,500/person ([16:22]).

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5. Outrageous On-Land Requests & Adventures (18:49–28:27)

• The Price of Planning:
  Luxury travel planners charge $75,000–$200,000/year just for their services, not including the cost of the actual trips ([18:55]).

  • Planners field elaborate and instant demands, spending up to a year arranging anniversaries or bespoke experiences.

• Unforgettable Requests & ‘Thrill’ Seeking:

  • Private concert with Andrea Bocelli in a Venetian palazzo ($300,000 for 30 minutes) + romantic Dolomite picnic ([19:30]).
  • Rwandan gorilla safaris: $22,500 per night, gorilla permits $1,500 per person per day ([20:23]).
  • Get Lost trips: mystery survival experiences, no phones, $100,000 per person ([21:00]).
  • Death waivers: The Titan sub required passengers to sign acknowledgment of “death” three times on page one ([22:12]).

• Most Extravagant Requests:

  • Sleeping on the Arc de Triomphe in a custom glass suite with $20,000 Krug champagne ([22:50]).
  • Private tour of the Sistine Chapel: $75,000 ([23:40]).
  • Family filmed by a Hollywood cinematographer on vacation: $665,000 ([24:15]).
  • Mermaid for a pool party (delivered in 1 hour, 2 minutes in LA traffic) ([25:00]).
  • $50,000 rare tree frog for a child (left in the hotel after checkout) ([25:38]).
  • 16 kinds of condoms in a minibar for a honeymoon ([26:05]).
  • Raising a hotel sink 7 inches: $40,000 ([26:25]).
  • Penguins from the zoo for a honeymoon surprise ([26:42]).
  • Arranging a meet-and-greet with Vladimir Putin ([27:00]).

• Quote:

  “They want the haute couture of travel. They want to do things no one else has done before or will do again.” —Terry O’Reilly (31:10)

6. Disney’s Billionaire Offerings (27:20–28:27)

• Club 33:
  Ultra-exclusive lounge at Disneyland; $80,000 initiation + $30,000 annual dues, 15-year waitlist ([27:30]).
  • VIP tours ($900/hour) let guests skip the lines.
  • “Disney Parks Around the World” package: 12 theme parks, exclusive access, and world monuments for $150k per person—always sold out ([28:05]).
  • Quote:

    “It’s not just a small world after all. It can be a pricey one too.” —Terry O’Reilly (28:20)

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Notable Quotes & Memorable Moments

• On billionaire’s pursuit of novelty:

  “Mo money, mo problems. One of those upscale problems is an elusive thing called a thrill.” —Terry O’Reilly (06:30)

• On subculture of luxury planners:

  “They must pull off the seemingly impossible… But it’s not really magic that does the trick. It’s money.” —Terry O’Reilly (31:18)

• On risk as a selling point:

  “The slim margin between safety and mortal danger is part of the adrenaline rush.” —Terry O’Reilly (22:49)

• On the extremes of billionaire demands:

  “Try getting a mermaid to a mansion quickly in LA traffic. The travel agent actually managed to pull it off in one hour and two minutes.” —Terry O’Reilly (25:09)

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Timestamps for Major Segments

• [02:11–05:20] Norland College elite nannies — as the ultimate exclusive service
• [05:20–08:40] Defining the thrill-seeking problem of the ultra-wealthy
• [08:40–14:50] Space tourism: Branson, Bezos, Musk, and the coming space hotel
• [14:50–16:40] Deep sea tourism: Titanic sub dives and personal submersibles
• [18:49–28:27] Over-the-top land experiences & concierge tales
• [27:20–28:27] Disney’s Club 33, VIP, and global jet tour packages
• [31:05–31:44] The reality behind delivering magic for the 0.01%

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Tone and Style

• Playful and whimsical, laced with signature humor—O’Reilly’s style keeps the subject engaging while critiquing excess with subtle wit.
• Language is precise but accessible, peppered with pop culture references (“Jetsons,” “mo money, mo problems,” “Scrooge McDuck”).
• The episode balances awe, irony, and curiosity about the behaviors and desires of the world’s richest travelers.

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Summary Takeaways

• For billionaires, the travel industry has become a playground for unfathomable experiences—risk, adventure, and exclusivity are the ultimate luxuries.
• Luxury travel planners don’t just plan—they perform miracles made possible by unlimited wealth.
• The market for six- and seven-figure vacations is growing, undampened by even highly publicized disasters like the Titan implosion.
• “In the world of billionaire tourism, the impossible just takes a little longer, and a lot more money.”

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For more on how marketing, pop culture, and human nature intersect under the influence of big money, tune in to Terry O’Reilly’s weekly show.

Transcript

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When you're hungry, you're in good hands with a hunting. You're under the influence of Terry O'Reill. There is a very exclusive club of nannies in Britain. They are the most highly trained nannies in the world. They're taught intensive lessons in child care. They wear special uniforms, complete with hats and white gloves. They are also taught defensive driving techniques and paparazzi evasion. And they're trained in martial arts. Think Mary Poppins with a side of James Bond. These super nannies are trained at the elite Norland College in Bath, England. The college was founded in 1892. It was the first time professional childcare instructions had ever been offered. And with that, nannying as a formal occupation was born. Gaining acceptance to Norland College is difficult as over 30% of applicants are turned away. The intense four year course costs $29,000 per year. But graduates or Norlanders as they're called have their pick of nanny jobs around the world. And some can earn as much as $200,000 a year, four times the average nanny salary in the UK. While the Norland curriculum concentrates heavily on childcare, nutrition and child psychology, lessons also include gourmet cooking, advanced sewing, as well as swimming and lifeguard lessons. The nannies are also schooled in evasive driving techniques, including skid control, driving in extreme weather and how to quickly turn a car around in a tight space while being pursued. And they learn how to drive expensive cars with precision and grace while avoiding the paparazzi. The Norlin nannies also happen to be trained in martial arts, Taekwondo specifically. They are drilled in defensive moves with a baby carriage, how to physically fend off an intruder and how to foil kidnapping attempts. They are taught anti terrorism and crisis evasion techniques by British military intelligence officers. While the majority of Norlin nannies are female, there are now male nannies applying. In its 130 year history, Norlin College has trained over 7,500 elite NANN graduates. Earn a BA in Early Childhood education and care as well as a coveted Norlin Certificate. Employment is 100% guaranteed. Norlin Nannies are hired by high profile employers who expect them to know how to deal with potential threats to protect their children. As a matter of fact, Prince William and Princess Kate employ a Norland nanny for their children. It's a very exclusive service, a service prized by the ultra rich. The world of marketing also offers an exclusive service to the ultra rich. It's been dubbed billionaire tourism. A handful of luxury tourism companies market to the wealthy and plan unusual, unique and sometimes extreme vacations for multimillionaires and billionaires. While most tourism is aimed at attracting the most people possible, this brand of tourism is aimed at the smallest target market possible. The fabulously rich. You're under the influence. Tourism advertising is one of the largest and busiest marketing categories. Millions upon millions of dollars are spent trying to lure tourists to attractions, cities and countries. But there is another subcategory of tourism marketing that doesn't get a lot of pressure. This subcategory is strictly aimed at the super wealthy. Being super wealthy, defined as having a net worth of at least $40 million and reaching up into the billionaire status definitely has its benefits, but it also has its unique downfalls. As the song says, mo money, mo problems. One of those upscale problems is an elusive thing called a thrill. What do you buy for someone who has everything? What location do you send a billionaire to who has seen it all? What trip do you recommend to someone who makes more in interest in one week than most people take home in a year, it ain't easy. That's why there are a handful of vacation companies who market their services exclusively to the ultra wealthy. These high end concierges have a very small client list. They are tasked with finding or planning the most unusual or unique vacations. They have to be on call seven days a week and they must be ready to say yes to seemingly impossible requests. And oh yes, money is no object. One of the growing tourism locations for the Richie Rich set is outer space. In the history of the world, only 700 people have ever left Earth's atmosphere. It's a very exclusive club. Several private space tourism companies market their services to the uber wealthy. Each one founded by billionaires. Richard Branson's Virgin galactic, offers a 90 minute flight on a supersonic rocket powered space plane. At 52,000ft, the space plane detaches from the mothership and burns its rocket engine for one minute to attain Mach 3 speeds, reaching 300,000ft above Earth. After a few minutes of weightlessness, passengers can see the curvature of the earth against the blackness of space. Then the capsule glides back down to land on a Runway. Cost per seat, $450,000 US. Jeff Bezos Blue Origin company fires a rocket 62 miles into space for 15 minutes with a capsule containing up to six people and interestingly, no pilots. Costs per seat on Blue Origin, $1.25 million. Although a seat on the very first Blue Origin flight was purchased at auction for $28 million. By the way, Bezos believes we need to go to space to save Earth from pollution by moving heavy industry into outer space. Elon Musk's SpaceX offers billionaire grade space tourism passengers travel in a rocket to the International space station for 10 days. A ticket will set you back about $55 million. Room rates on the space station are $35,000 per night. As of this writing, Musk is the only billionaire space race founder who has not gone into space himself yet. Apparently he's waiting for a Mars excursion. And there's still another suborbital tourism company called Space perspective that charges $125,000 per seat, providing of course, you want to slum it. Did you ever think you would actually see a Jetson lifestyle in your lifetime?

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Hello, George. The Jetsons premiered in 1962 and was set 100 years into the future in the year 2062. But we're here a little ahead of schedule and Space Truckin is creating new Industries that cater to astro tourists. Because rocket Travel is not 100% safe, yet, there is now civilian space insurance available. Benefits include accidental death and something called permanent disablement in space. When you send people into space, you need somewhere to put them. With an ambitious Target Date of 2030, a space hotel is being built by a company called Orbital Assembly. This floating hotel will offer luxurious accommodations for up to 400 guests. It will have villas for sale as vacation homes, themed restaurants, bars, health spas, and concert venues, all with spectacular views of Earth. And if it has concert venues, that means bands will now have a new stop on their tour itineraries. The hotel will have a spinning Ferris wheel design which allows it to create its own artificial gravity using centrifugal force. All these intergalactic vacays will presumably create a competitive space travel economy, which, as history tells us, should eventually lower the cost of flights. So Instead of paying $55 million, it might only cost $45 million, which in space jargon is called a bar goon. While space travel is exciting, there is another place that is tempting the filthy rich. It's extremely exclusive. More people have been to the International Space Station than have been to this location. It's the world's last uncharted territory. Deep sea tourism. The super wealthy are attracted to deep sea trips because so much on land has already been explored, but so little of the ocean has been visited. And wealthy people like to do things that ordinary people will never get to do. It makes for some good country club conversation. And they like to do it in all five of the world's oceans. The founder of a company called Oceangate once said that there are three words known the world over. They are Coca Cola, God, and Titanic. So Oceangate began offering submersible dives down 3,800 meters, or nearly 2.5 miles, to the wreck of the Titanic. It had made three successful dives in a sub called Titan since 2021. The cost per seat, $250,000 US but as you may remember, the deep sea trip in June of 2023 resulted in a catastrophic loss of life as the Titan sub imploded after only 45 minutes, killing all five aboard, including two billionaires. The water pressure at the depth of the Titanic is about 6,000 pounds per square inch, 400 times greater than at sea level. With that massive pressure, the slightest design flaw could result in fatal consequences, which demonstrates how dangerous deep sea tourism can be and why it's so thrilling for some. When researchers started using drones to plumb the ocean depths instead of manned submersibles. The submersible industry suddenly needed to find a new market and billionaire superyacht owners became that market. Submersibles are not cheap. The base models start at around $2.5 million and can only dive a few hundred yards with 10 passengers on board. The more luxurious top of the line models can accommodate up to 60 people and cost upwards of $40 million. Billionaires love them because a submersible is small enough to fit onto the deck of a superyacht. The wealthy drop anchor, then launch their submersibles into the ocean and take guests on an exclusive dive to see the world's most exotic underwater locations for a limited time. A few years ago you could call an Uber in Australia to take you for a dive around the Great Barrier Reef. It was the world's first rideshare submarine called Scuber Queensland and Uber joined forces to offer two person submarine dives that took you on a spectacular journey to one of the world's most famous underwater locations. The cost per person? A mere $1,500 each. While diving down to the Titanic sounds extreme, wait until you hear the extreme demands the super rich make on land.

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For many of the multi millionaires and billionaires of the world who have everything, the search for a thrill keeps getting more difficult. So the rich pay big money to be clients of exclusive tourism companies. These Companies charge from $75,000 to $200,000 per year. That's aside from the cost of the actual vacation itself, and many high net worth individuals travel with a security detail, a nanny and a medical team in tow. It's a complicated undertaking, and that's why some luxury travel planners can spend up to a year planning a vacation for their clients. As an anniversary surprise for his wife, one wealthy man had an upscale tourism company arrange a luxurious palazzo in Venice where opera legend Andrea Bocelli was invited to give them a private concert. The cost $300,000 US for a half hour performance. Then the couple took their private jet to the Dolomite Mountains for a romantic picnic. Another company books exclusive Rwanda Safaris. Hotel rooms cost upwards of $22,500 per night for a minimum of five to eight guests. The park permit to see the gorillas costs $1,500 per person per day. A company called Black Tomato Books Get Lost trips for the ultra rich. A Get Lost package includes a remote mystery location only revealed when the guest arrives. No cell phones are allowed, and the guests wander around in the remote location all by themselves under the watchful eye of a trained expert observing their safety from a distance. It costs around $100,000 per person to get lost. Many Scrooge McDucks search for opportunities with a high degree of risk. They're not looking for luxury. They experience that all the time. They're looking for adventure, exclusivity and danger. A very seductive cocktail for the 0.01%. That desire for rough lux has only increased since the pandemic. For example, the waiver passengers had to sign before boarding the Titan mentioned the word death three times on page one. The Titan was also bolted shut from the outside, not the inside, so the passengers had no way of escaping from the submersible until it successfully surfaced. The slim margin between safety and mortal danger is part of the adrenaline rush. One company arranges trips to scale Mountain Vincent in Antarctica, billionaires fly in on their private jets with friends. Then they battle the brutal weather conditions. To climb the mountain, it can cost up to $200,000 each. Some want to climb the northern ridge of Mount Everest's death zone. Some want to dive off their yachts and swim with great white sharks. And if you think that's extreme, wait until you hear some of the requests. These high end tourism companies have to deal. One couple wanted to spend the night on the Arc de Triomphe in Paris. The high end tourist agent had to haggle with the French ministry to get permission for the sleepover for starters. Then spent months hassling French architects to construct the virtually invisible all glass suite. As a final touch, a $20,000 bottle of Krug champagne and from the year the couple was married was waiting on ice in their room. A New York family of six wanted private access to the Sistine Chapel so they can enjoy Michelangelo's stunning artwork all to themselves. Their luxury concierge managed to secure the key to the chapel for a cost of $75,000. Another wealthy family requested a Hollywood cinematographer who had filmed blockbusters like Star wars and Interstellar to film the family on their six week sailing vacation through the Indonesian Islands. Total cost $665,000 U.S. another guest was throwing a cocktail party in a rented 13,000 square foot mansion in Los Angeles. She called her high end concierge and requested they find a mermaid to swim in the pool to amuse the guests. She didn't want just any mermaid. She wanted an authentic one with a splash tail and gills. And she demanded it be delivered within the hour. Try getting a mermaid to a mansion quickly in LA traffic. The travel agent actually managed to pull it off in one hour and two minutes. Another guest demanded a huge amount of Pellegrino sparkling water be flown over from Italy same day. It had to be Pellegrino water specifically. The guest didn't drink it by the way. She used it to wash her hair. Another guest asked their five star hotel to find a rare tree frog for his daughter. The concierge managed to convince a congressperson to expedite the agricultural department red tape project process to get the foreign frog into the country quickly. Cost $50,000 US the frog was eventually left in the room when they checked out. A honeymoon planner for billionaires was once asked to stock a minibar with 16 different kinds of condoms for a new husband. Another time the planner was asked to raise a bathroom sink in a hotel room by 7 inches. So the wealthy guest wouldn't have to bend over to wash her face during her seven day stay. Cost to adjust the granite $40,000 US Another wealthy groom asked the planner to arrange for three penguins to be borrowed from the zoo and put in a hotel room to surprise his new bride who was obsessed with penguins. And another billionaire guest demanded a meet and greet with Vladimir Putin. The planner somehow pulled it off. Did you know that Disney locations all over the world offer exclusive and secretive trip experiences for the extremely wealthy? At Disneyland, there is something called Club 33. It's an ultra exclusive lounge for wealthy people to duck out of the crowds. Members of Club 33 enjoy expensive wine, drinks prepared by master mixologists and gourmet cuisine. The decor includes memorabilia from famous Disney movies. Club 33 membership is so exclusive the waiting list is said to be 15 years long. Membership is by invitation only and is said to cost a one time initiation fee of $80,000 followed by $30,000 in annual dues. Members are reported to include Elton John, Katy Perry and Tiger Woods. Snapping pictures of guests at Club 33 is strictly prohibited and could lead to a suspension of membership privileges. Wealthy individuals also avoid waiting in lines at Disney by booking private VIP tours with Disney's VIP tour team at a cost of $900 per hour. Disney also offers a Disney Parks around the World package. 75 guests board a private jet for a 24 day 6 country all inclusive tour to every one of Disney's 12 international theme parks as well as to the Lucasfilm campus and Walt Disney Studios. The package includes VIP access to all parks, exclusive tours with special guests, and side trips to the Taj Mahal in India, the Pyramids in Egypt and the Eiffel Tower in Paris. Price tag $150,000 per person. It's constantly sold out, proving it's not just a small world after all. It can be a pricey one too.

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[Travel Companion 2]

This year's girls trip to Telluride was the best. We one upped ourselves with my Sapphire preferred card and with 5 times points on Chase travel plus 3 times points on vacation homes with top brands, we got this incredible cabin.

[Travel Companion 1]

It was a mansion and with three

[Travel Companion 2]

times the points on dining. We ordered a wagyu steak dinner and

[Travel Companion 1]

that pistachio gelato was two good.

[Travel Companion 2]

So where should we go next year?

[Travel Companion 1]

I've got ideas.

[Travel Companion 2]

Chase Sapphire preferred the card that's preferred for a reason. Cards issued by JPMorgan Chase bank and a member FDIC subject to credit approval terms apply.

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[Narrator / Host]

When the Titan began offering dives to the Titanic, one observer called it a mouse trap for billionaires. Rich people get bored easily. They want the haute couture of travel. They want to do things no one else has done before or will do again. That puts a lot of pressure on luxury travel planners. They have to be a mix of magician and travel alchemists. They must pull off the seemingly impossible, from booking a seat on a rocket to securing the key to the Sistine Chapel. But it's not really magic that does the trick. It's money, because a blank check can do miracles. Interesting to note that six and seven figure vacations are increasing, with some luxury tour companies seeing their business double since the pandemic. Also worth noting, the Titan disaster hasn't dampened the desire for expensive extreme, and that's why the uber rich continue to pack up their families, their security details and their Norland nannies in search of the ultimate thrill when you're under the influence I'm Terry O'Reilly. This episode was recorded in the Terror Strike Airstream Mobile Recording studio producer Debbie O'Reilly sound engineer Jeff Devine Research Abby Forsythe under the Influence Theme by Ari Posner and Ian LeFever Tunes provided by APM Music Follow me on social errioinfluence this podcast is powered by Acast and if you'd like to read next week's fun fact, just go to apostrophepodcasts and follow the prompts. See you next week.

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[App Store Advertiser]

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