C (7:40)

You're under the influence.

A (7:57)

There are a couple of themes in today's book show. The first is iteration. In the book how to Fly A the Secret History of Creation, Invention and Discovery by author Kevin Ashton, he talks about the critical nature of hard work. He stresses this point there is no thunderbolt of sudden genius that strikes from above. There is no magic moment of creation that people like Albert Einstein and Steve jobs and Paul McCartney experience that the rest of us don't. Creators spend almost all their time creating and persevering, despite doubt, failure, ridicule, and rejection, until they succeed in making something new and useful. Put another way, creating is not magic. It's hard work. Ashton maintains that all great discoveries are short hops, that creation comes from a succession of ordinary acts. There is no trick, there are no shortcuts, no alternatives to hard work. Imagination needs iteration. New things do not flow finished into the world. Creation is a continuum. When Thomas Edison was asked what rules his laboratory had, he said, we have no rules. We're trying to accomplish something here. That meant he was open to failure and the iteration that comes from failures. Who knows how many song fragments Lennon and McCartney abandoned, or how many theories Einstein had before he hit on E MC squared? Ashton says, it's not the size of your strides that determines your success, but how many you take. The path to creation is one of many steps. It's a never ending list of wrong turns and dead ends. The most important thing creators do is that they don't quit. You can't wait around for divine inspiration. You've got to force it. Ashton tells a story about a baseball player named George Shuba who played for the Brooklyn dodgers in the 1950s. He was being interviewed by a sports writer. The writer said he thought Scuba was the most naturally gifted batter he had ever seen. Shuba laughed at the thought of that. Then he went over to his desk and pulled out a chart filled with X's. He told the sportswriter that for 15 years in the winter off seasons, he would swing a bat 600 times every single night before he went to bed, he would mark an X on a piece of paper after every 60 swings. After 10 marks. He had his 600 if you do the math. He swung a 44 ounce bat 600 times a night, 4200 times a week, 46,200 swings every winter for 15 years. He wasn't a natural. He was a great hitter because he put in the hard work. If you're a David Bowie fan, there is a good book titled David Bowie A Life by Dylan Jones. I was a huge Bowie fan in my teens. In the 1970s, Ziggy Stardust and the Spiders from Mars was an epiphany to me and my friends. We were fascinated by his strange look, his shaved eyebrows, his dyed hair and his chameleon like ability to change with every record. We were also fascinated by his eyes and which appeared to be two different colors. Take a look at a close up photo of Bowie and you'll see what I mean. But in the book those eyes are explained. When Bowie was 15 he got into a fist fight with a friend of his over a girl. Bowie was punched in the eye. He had to be rushed to hospital. His eyes aren't different colors. The pupil of one eye was permanently dilated thanks to that punch. On the COVID of his 1973 album Aladdin Sane, there's a photo of Bowie with a lightning bolt painted across his face that was inspired by Elvis Presley. Bowie was a huge Elvis fan. Presley gave out necklaces and rings to his inner circle that had a lightning bolt and the letters TCB on them. TCB stood for Taking Care of Business. Even though Elvis and Bowie seem like they're from different planets, you can't underestimate Elvis influence on rock and roll and how revered he was within the rock community. When Springsteen was on his Born to run tour in 1975, he was in Memphis and actually jumped over the wall at Graceland to try and meet Elvis. It was 3:30 in the morning and Elvis's security team escorted Mr. Springsteen back out onto the street. When the Beatles Met Elvis in 1965, they were so nervous they didn't know what to say to him. One last funny Aside from the Bowie book, he was to go out to an event with his teenage son who came bounding down the stairs with green and red dyed hair. Bowie said, you're not coming out with me looking like that. Too funny. Bowie confronting his legacy Another book I enjoyed is titled Dream Teams by Shane Snow. Of the many themes in his terrific book, one of the most interesting to me is is the notion that creativity needs to be fluid. Snow maintains that successful organizations often get to a point where they're afraid to change or evolve. He has an interesting insight. The longer people work together, the more they think alike. And the more that happens, the more groups get stuck in the same patterns. At so many of the conferences I attend, the main theme is often best practices, where an organization wants everyone to start using identical best practices. But I've always been wary of that. Author Shane Snow feels the same way that best practices is a form of groupthink. Groupthink eliminates friction, and creativity requires friction. At our production company several years ago, we had a creative department full of smart thinkers. One of our writers always took the position of devil's advocate. He always seemed to instantly take an opposing view when discussing ideas. It used to irritate me, and I often wondered if he was a good fit in our writing room or not. His opposing views often led to heated debates, disruption, and time loss. But I came to see the benefit of a devil's advocate. It created friction. It triggered not just debate, but productive debate. It took us down another path that would result in an even better idea. The Devil's advocate didn't have the better idea, but his resistance to our idea led us all down a fresher path. Not always, but enough that I came to appreciate it. There will be plenty of time to whittle the rough ideas down to the best ones. As adwoman Mary Wells Lawrence says in her terrific book A Big Life, big wastepaper baskets are advertising's most important accessory. Mary Wells Lawrence and Shane Snow both believed leaders have to have intellectual humility, which is the willingness to change your viewpoint without freaking out, to correctly judge when it's time to change. Even though Mary Wells Lawrence was steadfast in her convictions, she was always willing to be convinced of a different idea if the logic was there. In a book titled the Art of the Idea, author and ad man John Hunt says, if you want something new to emerge, you need sparks caused by the happy friction of two people thinking over a problem from opposing angles. That way you don't end up in an idea cul de sac. And part of that ability is to pay attention to people with unorthodox ideas, to what Snow calls weirdo outsiders. The important thing is to suspend your reflex to ignore them. Which leads me to another theme I want to touch on. The delicate art of of storytelling. Dude, did you order the new iPhone 17 Pro? Got it from Verizon, the best 5G network in America. I never looked so good. You look the same. But with this camera, everything looks better. Especially me. You haven't changed your hair in 15 years.

C (17:28)

Selfies check please with Verizon. Get the new iPhone 17 Pro, designed to be the most powerful iPhone ever, plus a new iPad and Apple One. No trade in needed. Offer ends November 5th with a new line on Unlimited Ultimate Best 5G Swords Root Metrics Data United States 2020 25. All rights reserved. Additional terms apply for all offers. See verizon.com for details. Did you know? Tide has been upgraded to provide an even better clean in cold water. Tide is specifically designed to fight any stain you throw at it, even in cold butter. Yep. Chocolate ice cream? Sure thing. Barbecue sauce. Tide's got you covered. You don't need to use warm water. Additionally, Tide pods let you confidently fight tough stains with new coldzyme technology. Just remember, if it's got to be clean, it's got to be Tide.

B (18:13)

AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes. Just one rogue agent can do big damage before you even notice. Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails and rewind mistakes so you can unleash agents, not risk. Accelerate your AI transformation@rubrik.com that's R U V R I K.com.

A (18:55)

I read a fascinating book titled Where Good Ideas Come from by author Steven Johnson. In his book, Johnson tells the story of the infamous Phoenix Memo. Back In July of 2001, an Arizona based FBI agent named Ken Williams noticed Bin Laden was sending students to American aviation schools. Williams identified these students as having strong ties to Islamic radical movements. It just seemed odd to him that each of these students was specifically studying aviation and conducting those studies inside the US he had a hunch Bin Laden was planning to conduct terror activity using aviation somehow. So on July 10, 2001, he wrote the Phoenix Memo outlining his hunch and sent it to FBI head office. That very day the New York Times ran a big article saying terrorist threats were declining. One month later in August, another of Bin Laden's students enrolled in a Pan Am flight academy in Minnesota. He had paid the entire $8,000 tuition in cash and had an inordinate interest in the operation of cockpit doors and flight communications, but had little interest in flying the plane. The instructors became suspicious and mentioned it to a local FBI agent. That agent had a wild hunch. What if this student might try to fly something into the World Trade Center? The FBI at that time was consumed with other terrorism cases. The Phoenix Memo was reviewed by mid level supervisors but was not sent up the chain of command because it was not based on intelligence, but rather conjecture and assumptions. In other words, it was just a hunch. Because it was considered a hunch, it wasn't allowed to connect with the hunch from the other FBI agent in Minnesota. Imagine for a moment if those hunches had been taken seriously. It would have possibly changed the history of the early 21st century. Johnson's point in his book is that hunches are valuable. Great ideas usually arrive half baked. They often contain the seeds of something profound. You have to keep slow hunches alive and let hunches mingle with other hunches. In other words, never let a hunch grow cold. A hunch is creativity trying to tell you something. In the book titled Laughing Matters on Writing MASH Tootsie, oh God, and A Few Other Funny Things by Larry Gilbart, his wise eyes make several key points. For starters, even though MASH was set during the Korean War, it was made as a commentary on the Vietnam War. MASH was anti war even though it was about war. But Gelbart says that he would get so many letters from viewers saying, God, I love the show. Can't wait to join the Army. To his dismay, MASH became a recruitment tool for the armed forces. So many people didn't hear Gelbart's message that war only destroys. As I've learned during this show, what you say and what people hear are often two different things. MASH was the first program that was able to mix comedy with searing drama. Gelbart and his team were magnificent storytellers. As he says in his book, a good story cannot go from A to C without having a B. Once a story misses a crucial beat, the audience won't invest any more time in it. Often when I was presenting commercial ideas to clients, they would want to pull out a B and happily go from A to C, which would hamstring the idea. As Gilbart says, once the story springs a leak, the audience falls out of the boat. Story structure is crucial. One more interesting side Note from Larry Gelbart's book, the Korean War lasted three years. MASH lasted 11 seasons. So it's often said that MASH lasted almost four times longer than the Korean War. But that's not accurate. As Gelbart says, the Korean war wasn't only 30 minutes long once a week, and it didn't have commercials. Don't go away. We'll be right back. And now a next level moment from AT&T business. Say you've sent out a gigantic shipment of pillows and they need to be there in time for International Sleep day. You've got AT and T5G so you're fully confident, but the vendor isn't responding and International Sleep Day is tomorrow. Luckily, AT&T 5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you. AT&T5G requires a compatible plan and device coverage not available everywhere. Learn more@att.com 5G Network.

B (24:26)

AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes. Just one rogue agent can do big damage before you even notice. Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails and rewind mistakes so you can unleash agents, not risk. Accelerate your AI transformation@rubrik.com that's R U B R-I K.com Did I talk too much?

A (24:57)

Can't I just let it go?

C (25:06)

Take a breath. You're not alone. Let's talk about what's going on. Counseling helps you sort through the noise with qualified professionals, and online therapy makes it convenient. See if it's for you, visit betterhelp.com random podcast for 10% off your first month of online therapy and let life feel better.

A (25:39)

I read a book recently titled 100 Greatest Film Scores by Matt Lawson and Lawrence MacDonald. Because music is storytelling, the authors chose what they believe are the best music scores produced in cinema history. They include background information on each film, biographical details about the composer, a concise analysis of the score, and a summary of the score's impact on the film and cinematic history. I've always found the score from Jaws to be endlessly intriguing. In my last book, titled My Best Mistake, about people who made catastrophic career mistakes that ended up being the best thing that ever happened to them, I begin the book with with a chapter on Jaws. As everybody knows, the mechanical shark stopped working on day one of filming, so Spielberg had to quickly figure out a way to rescue his film. That brilliant solution was to not show the shark, which ended up being the best thing that happened to that movie. But a big part of not showing the shark was implying the shark. And that's where composer John Williams literally saved the movie. When John Williams played his ominous two note motif to Spielberg for the first time, Spielberg laughed out loud and said, you're not serious. Thankfully, John Williams was deadly serious. The Jaws theme intensifies when the shark is close and minimizes when the shark swims away. Maybe the best example of the power of William's theme is the scene where two fishermen attempt to Catch the shark to claim the bounty money when part of the dock they are standing on breaks away because the shark is literally pulling the dock out to sea. The music is dramatic, but gets softer as the dock floats out into the distance. But when the fisherman starts swimming frantically back to shore and the dock begins to turn around, the music becomes more intense. It's a frightening scene and a remarkable scene because we never see the shark. But we feel it all because of William's visceral score. The Authors of the 100 Greatest Film Scores point out another interesting Jaws insight. Along with the ominous two note motif, there is a countermelody. Williams included that to convey the heroism of the three hunters, Quint, Brodie and Hooper. Many think the instrument is the French horn, but it's actually a tuba played at the very top of the instrument's range. Williams felt the strained upper register of the tuba gave the solo and otherworldly tension that the French horn, which was the logical choice for that range, couldn't replicate. It's hard to believe, but the shark doesn't make a full appearance until the 1 hour and 21 minute mark of the film. And even then it only has about four minutes of screen time. But we see it in our minds for the entire film thanks to John Williams remarkable musical storytelling. The authors also tell the story of the theme from the 1960 film the Magnificent Seven. It's the story of a village that is under constant attack by a group of Mexican bandits. So a gunslinger played by Yul Brynner convinces the villagers that he can hire a group of expert gunfighters to protect them. Brynner rounds up the men, each with a specific skill. They are the Magnificent Seven. The composer of the score was Elmer Bernstein. Bernstein was actually the fourth choice for the film. Three other composers were either not available or didn't gel with director John Sturges. So Bernstein got the job by default. When Elmer Bernstein saw a rough cut of this film, he was struck by how plodding the pace was. He decided his score had to drive the film along, give it energy. His remarkable theme certainly did that. Bernstein's score is considered a landmark in movie history as it broke away from the European movie scores that had dominated the golden age of Hollywood. Bernstein's theme was pure Americana. It was a contemporary form of composition. It was new and exciting. Bernstein's theme from the Magnificent Seven was considered the most remarkable movie theme in film history until Jaws in Star wars appeared in the 1970s. His score also caught the imagination of Madison Avenue when the Marlboro man jumped from print to television, there was only one piece of music the brand wanted to underscore the image of the rugged cowboy. Come to where the flavor is. Come to Marlboro Country. A music writer I worked with once said to me that music tells you how to feel. Listening to the work of John Williams and Elmer Bernstein, you understand that concept completely. If you want to be a good writer, read. I was given that advice years ago when I was a young green ad writer, and I believe it more than ever now. Kevin Ashton's book about creativity and hard work is so inspiring. His great insight is that success doesn't strike, it accumulates so important when you're feeling intimidated by other people's brilliant work. High creativity requires 46,000 swings of the bat. Hard work equals iteration and iteration equals creativity. One bad idea leads to a less bad idea. That leads to a good idea. That can lead to to a brilliant idea. As Shane Snow and John Hunt said in their books, creativity needs friction. You need the sparks caused by two people thinking about a problem from opposing angles, and you have to value hunches. That's when ideas become powerful, and powerful ideas build memorable storytelling. That storytelling can happen in the wording, in the music, and in the silences. When it all comes together, it's good night, writer's block, and goodnight schlock. Goodnight bad cliches, and hello paydays when you're under the influence. I'm Terry O'Reilly. This episode was recorded in the Terrastream Airstream mobile recording studio. Producer Debbie O'Reilly, sound engineer Jeff Devine under the Influence theme by Ari Posner and Ian LeFever. Tunes provided by APM Music. Follow me on social errioinfluence. If you liked this episode, you might also like our sister podcast titled We Regret to inform you the Rejection Podcast. It tells stories about people who overcome massive career rejection and succeed by never giving up. You'll find it wherever you listen to podcasts. You can also find our podcasts on the New Apostrophe YouTube channel. See you next time. Fun fact David Bowie wrote the song Golden Years for Elvis Presley, but Elvis didn't like it. So Bowie recorded it himself, himself and sang it like Elvis. Thank you. Thank you very much, but no thank you.

B (34:12)

AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes. Just one rogue agent can do big damage before you even notice. Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails and rewind mistakes so you can unleash agents, not risk accelerate your AI transformation@rubrik.com that's R U B R-I K.com Parle tu Francais hablas espanol par liano if you've used Babbel, you would Babbel's conversation based technique teaches you useful words and phrases to get you speaking quickly about the things you actually talk about in the real world. With lessons handcrafted by over 200 language experts and voiced by real native speakers, Babbel is like having a private tutor in your pocket. Start speaking with Babbel today. Get up to 55% off your Babbel subscription right now at babbel.com acast spelled B A B B E L.com acast rules and restrictions may apply.

C (35:21)

Taking care of your eyes shouldn't be a hassle. That's why Warby Parker is a one stop shop for all your vision needs. Our prescription glasses and sunglasses are expertly crafted and unexpectedly affordable. Stop by a nearby store or use our app to virtually try on frames and get personalized recommendations. Did we mention we offer eye exams and take vision insurance too? For everything you need to see, head to your nearest Warby Parker store or visit warbyparker.com today. That's warbyparker.com we all love our pets, but we love to travel too, and sadly, they can't always come along for the ride. Don't stress. Trusted House Sitters connects you with verified sitters who will stay in your home and care for your pets, all in exchange for a place to stay on their travels. So while you're off exploring, your pets get to stay safe and happy at home, right where they belong. Find a loving in home Pet sitter today@trustedhousesitters.com.