Under the Influence with Terry O'Reilly Episode: Brand Envy (2025) Release Date: May 31, 2025

Introduction

In the "Brand Envy" episode of Under the Influence with Terry O'Reilly, host Terry O'Reilly delves into the success stories of five iconic Canadian brands. These brands exemplify resilience, innovation, and cultural impact, each carving a unique niche in their respective industries. From pioneering cosmetics to groundbreaking television shows, Terry provides an insightful exploration of what makes these brands stand the envy of the market.

1. Elizabeth Arden: Pioneering the Cosmetics Industry

Time Stamp: [03:14]

Terry begins the episode by spotlighting Elizabeth Arden, a trailblazer in the cosmetics industry. Born Florence Nightingale Graham in Woodbridge, Ontario, Arden's journey from a small-town girl to the founder of a billion-dollar empire is nothing short of inspirational.

• Founding the Empire: In 1910, Arden co-founded her company with Elizabeth Hubbard. After internal conflicts, Florence rebranded herself as Elizabeth Arden, naming the company after a favorite Alfred Tennyson poem.

• Innovative Marketing: At a time when cosmetics were stigmatized, Arden revolutionized marketing by showcasing Hollywood stars using makeup, thereby elevating cosmetics to mainstream acceptance. She famously stated, “Advertising campaigns that changed women's perceptions of cosmetics” ([03:30]).

• Legacy and Rivalry: Arden's rivalry with Helena Rubinstein fueled the growth of both empires. Her dedication to quality and innovation led to numerous firsts, including the introduction of eyeliner and mascara to North America in 1917.

• Enduring Impact: By the time of her passing in 1966, Elizabeth Arden had established a global presence with salons in major cities worldwide. Today, her company remains a testament to her vision and entrepreneurial spirit.

Notable Quote:

"Elizabeth Arden was creating an empire, one that even flourished during the Depression." – Terry O'Reilly ([03:50])

2. The Stampeders: Breaking into the American Market

Time Stamp: [09:45]

Next, Terry turns to The Stampeders, a band that holds a special place in his heart and Canadian music history.

• Formation and Rise: Originating in Calgary in 1964, The Stampeders achieved their breakthrough with the hit song "Sweet City Woman" in 1972. The song not only became a number one record but also earned them the Best Single of the Year at the 1971 Juno Awards.

• Cultural Impact: "Sweet City Woman" remained on the Billboard Hot 100 for 16 weeks and is celebrated as one of the top 10 most recognizable songs from the 70s. The band's ability to resonate across borders exemplifies their enduring appeal.

• Legacy: Despite disbanding in the late '70s, The Stampeders reunited in the '90s and continue to tour, honoring their late band member Ronny King. Their induction into the Canadian Songwriters Hall of Fame underscores their contribution to music.

Notable Quote:

"I'll always remember the Stampeders as my first rock concert." – Terry O'Reilly ([12:30])

3. Coffee Crisp: A Marketing Masterstroke

Time Stamp: [17:57]

Terry highlights Coffee Crisp, Canada's beloved chocolate bar, as a prime example of strategic branding.

• Origin and Evolution: Introduced to Canada in 1938 as Bis Crisp, it was rebranded to Coffee Crisp in 1939 with the addition of a coffee flavor. By 1948, it had become one of Canada's most popular chocolate bars.

• Unique Positioning: Unlike other treats marketed as occasional indulgences, Coffee Crisp was cleverly positioned as a daily snack. This strategic differentiation allowed it to appeal to consumers seeking a light, everyday treat.

• Iconic Advertising: The memorable slogan, “Coffee Crisp, you're more than a candy bar,” emphasized its unique layering and lightness, reinforcing its identity as a snack rather than just a sweet treat.

Notable Quote:

"Coffee Crisp, you're more than a candy bar. You're a nice, light snack." – Terry O'Reilly ([18:15])

4. Kawartha Dairy: A Family-Owned Legacy

Time Stamp: [21:05]

The episode then celebrates Kawartha Dairy, a family-owned business that has thrived for 88 years.

• Humble Beginnings: Founded in 1935 by Jack and Isla Crow in Bobcagan, Ontario, Kawartha Dairy started as a modest dairy operation. The Crows' dedication saw the business grow from a single dairy to a well-loved ice cream producer.

• Adaptation and Growth: In the mid-1950s, Jack Crow's decision to take an ice cream-making course led to the tripling of the company's size. Kawartha Dairy expanded by opening multiple locations across Ontario without relying on television advertising.

• Modern Success: Today, Kawartha Dairy remains headquartered in Bobcagan, maintaining its small-town, family-run ethos while operating a sprawling 54,000 square foot distribution center. Third-generation owner Mike Crow continues the legacy, ensuring that quality and tradition remain at the forefront.

Notable Quote:

"Hats off to a family business that recently opened a 54,000 square foot distribution center, has grown despite never advertising on television." – Terry O'Reilly ([22:45])

5. Schitt's Creek: Television Show Phenomenon

Time Stamp: [27:12]

Terry concludes with an in-depth look at Schitt's Creek, a television show that has garnered international acclaim.

• Inception and Creation: Conceived by Dan Levy and his father Eugene Levy, Schitt's Creek was inspired by Kim Basinger's purchase of a small town. Despite initial rejections by American networks, the show found success after being picked up by Netflix.

• Plot and Characters: The series follows the wealthy Rose family, who lose their fortune and are forced to live in a rundown motel in a small town. The juxtaposition of their old-world opulence with the town's simplicity creates a rich ground for both comedy and heartfelt moments.

• Cultural Impact and Awards: Schitt's Creek became a cultural phenomenon, noted for its representation of LGBTQ+ characters and its themes of love and acceptance. In its final season, the show made history at the 72nd Primetime Emmy Awards, securing seven wins, including Best Comedy Series, and sweeping all four acting categories.

Notable Quote:

"Schitt's Creek fostered a lot of gifs and memes, and Annie Murphy's 'A Little Bit Alexis' song became a viral hit." – Terry O'Reilly ([30:10])

Conclusion

In "Brand Envy," Terry O'Reilly masterfully showcases how Canadian brands, through innovation, strategic positioning, and unwavering dedication, have achieved remarkable success both domestically and internationally. From Elizabeth Arden's pioneering spirit to Schitt's Creek's groundbreaking television success, these stories exemplify the enduring impact of Canadian ingenuity and resilience in the global market.

Final Reflection:

"A closer look reveals a lot of remarkable talent at work. We're just quiet about it." – Terry O'Reilly ([33:00])

Production Notes:

• Recorded At: Tear Stream Mobile Recording Studio
• Produced By: Debbie O'Reilly
• Sound Engineer: Jeff Devine
• Theme By: Casey Pick, Jeremiah Pick, and James Ayton
• Tunes Provided By: APM Music
• Follow Terry O'Reilly: terryoinfluence
• Powered By: Acast

Fun Fact: Annie Murphy, star of Schitt's Creek, experienced significant personal challenges before her breakthrough role. "Annie Murphy's house burnt down and she only had $3 left in her bank account when she landed the role in Schitt's Creek." – Rudy from Winnipeg ([33:56])

End of Summary