Dish Night at the Movies: Marketing Motion Pictures

Summary

Under the Influence with Terry O'Reilly

Episode Title: Dish Night at the Movies: Marketing Motion Pictures
Date: August 30, 2025
Host: Terry O'Reilly, Apostrophe Podcast Network

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Episode Overview

Terry O’Reilly explores the unique and innovative marketing strategies behind some of Hollywood’s most memorable movie launches, both past and present. From the Depression-era “dish night” that saved struggling cinemas to modern-day viral and experiential campaigns for blockbuster films like Avatar: The Way of Water, Top Gun: Maverick, and the low-budget horror hit Smile, O’Reilly takes listeners inside the creative world of film promotion. The central message: trailers alone rarely guarantee box office success—smart, original marketing makes all the difference.

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Key Topics & Insights

1. 90 Minutes of Air Conditioning: A Novel Product Launch

[03:08–06:12]

• The Context: Last August’s heatwave in NYC drove New Yorkers to seek relief in air-conditioned spaces.
• The Campaign: Midea, an air conditioner manufacturer, worked with Pereira O’Dell to create a full-length, 90-minute “movie” titled 90 Minutes of Air Conditioning.
  • The “film” consisted solely of a shot of an air conditioner cooling an apartment.
  • Audiences were invited into a Manhattan cinema for free, given popcorn, soda, and a discount on air conditioners.
  • Patrons were encouraged to use their phones, make calls, or chat—air conditioning, not the movie, was the main attraction.
• Impact: Drew crowds, generated significant press, and exemplified a creative product launch aimed at generating buzz ("The draw was the chill, not the content." – Terry O’Reilly [05:40]).

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2. Depression-Era Ingenuity: Dish Night at the Movies

[06:28–12:24]

• Historical Background:
  • The switch to “talkies” in the late 1920s brought initial boom, then bust after the Great Depression.
  • Theaters struggled as moviegoing became an unaffordable luxury.
  • Early efforts to lure audiences with more sex and violence were blocked in 1934 by the Hays Code.
• Dish Night Is Born:
  • Dishware companies partnered with theaters to give away plates, cups, or bowls on slowest nights.
  • Slogan: “Collect the entire set!”—encouraged repeat visits.
  • Cost for theaters: 10¢ per dish; huge return by increasing ticket sales.
• Result: “Dish night at the movies saved Hollywood. In a time when weekly attendance had plunged, the dish giveaway brought people back to theaters” (Terry O’Reilly [10:38]).

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3. Global Spectacle: Marketing Avatar: The Way of Water

[12:35–13:06]

• Challenges: 13 years since the first Avatar, needed to renew excitement for a new generation.
• Campaign Tactics:
  • Times Square Takeover: 40+ digital billboards ran simultaneous, 360° immersive visuals.
  • Venice Transformation: Canals lit blue and projections created an aquatic Avatar landscape, even forming the film’s signature “A” logo.
  • Alexa Integration: Custom “Avatar” theme for Alexa Echo devices—soundscapes, language lessons, and quizzes; included constant reminders that the movie was “exclusively in theaters soon.”
• Outcome: $2.2 billion gross as of release, 3rd highest-grossing film ever.

“It was the first time Alexa had ever featured a branded theme.” (Terry O’Reilly [11:38])

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4. Viral Genius on a Shoestring: The Smile Campaign

[14:46–19:15]

• The Movie: A horror film where “smiling is not a good thing”—intended for streaming, upgraded to theatrical release after strong test audience response.
• Marketing Budget: Tiny; needed press attention, not standard spend.
• Stunts:
  • Paramount hired actors to display maniacal smiles in highly visible locations:
    • Baseball games (right behind home plate on live broadcast)
    • The Today Show (photobombing on live TV)
  • The weirdness sparked social media buzz and massive press coverage.
• Result:
  • Film cost $17 million, grossed over $200 million.
  • “The movie, by the way, smiled all the way to the bank.” (Terry O’Reilly [17:22])

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5. Reviving a Classic: Top Gun: Maverick

[19:15–29:00]

• Initial Challenge:
  • 36 years after the original; majority of target demographic (14–39) weren’t alive in 1986.
  • Needed to make the sequel relevant to a new generation.
• Multi-Phase Campaign:
  • Early Teases: Social media hints, posters featuring iconic flight jacket.
  • Comic-Con: Tom Cruise’s surprise appearance to appeal to younger fans.
  • Behind-the-Scenes Features:
    • Focus on real fighter jet stunts, no CGI, actors trained and filmed themselves in cockpits.
    • Revealed actors “really in the fighter jets... you literally see the actors inside the cockpits struggling with the G force.” (Terry O’Reilly [19:35])
  • Pandemic Delay Management:
    • Kept excitement alive over multiple postponements with new trailers, Super Bowl and AFC championships tie-ins, and featurettes on training and call signs.
  • Major Stunts and Partnerships:
    • Premiere on an aircraft carrier, dramatic helicopter entrance by Tom Cruise.
    • Lady Gaga’s theme song and video launch.
    • Cannes Film Festival with F-18 flyover.
    • Porsche and Applebee’s tie-in promotions.
  • Immersive Experiences:
    • Giant fighter pilot helmet displays in cinemas.
    • Focus on state-of-the-art sound and big-screen experience; insisted on a theatrical (not streaming) release.
  • Celebrity Shenanigans:
    • Tom Cruise takes James Corden on a wild fighter jet ride, viewed 30+ million times online.
• Box Office:
  • 95% fresh rating on Rotten Tomatoes.
  • First film of 2022 to join the Billion Dollar Club, over $1.4 billion gross, Paramount’s biggest hit ever.
  • Steven Spielberg credited Cruise with “saving the entire theatrical industry.”

  “It didn’t pin its hopes on people loving or even seeing the original movie… Instead, Cruise and Paramount worked incredibly hard to market the movie.” (Terry O’Reilly [28:46])

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6. Core Takeaways on Movie Marketing

[29:00–29:52]

• The best marketing campaigns don’t always require huge budgets—creativity counts more.
• New or immersive experiences, novel stunts, and leveraging real cultural habits (e.g., escaping heat, social collecting) drive audiences.
• Even with big names and money, “you still have to work your tail fin off to promote a big budget movie.” (Terry O’Reilly [29:42])
• Sometimes, all it takes is a “smile.”

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Memorable Quotes & Moments

• On the New York Air Conditioning Campaign:
  “The draw was the chill, not the content.” — Terry O’Reilly [05:40]

• On Dish Night’s Impact:
  “Dish night at the movies saved Hollywood. In a time when weekly attendance had plunged, the dish giveaway brought people back to theaters.” — Terry O’Reilly [10:38]

• On Avatar: The Way of Water Promotion:
  “It was the first time Alexa had ever featured a branded theme.” — Terry O’Reilly [11:38]

• On Smile’s Success:
  “The movie, by the way, smiled all the way to the bank.” — Terry O’Reilly [17:22]

• On Endurance of Movie Marketing:
  “A big budget doesn’t guarantee a big hit, and a small budget almost guarantees it won’t be a hit. Yet as Tom Cruise demonstrated, you still have to work your tail fin off to promote a big budget movie.” — Terry O’Reilly [29:36]

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Notable Segment Timestamps

• [03:08] – Midea Air Conditioning “Movie” campaign
• [06:28] – History and origins of Dish Night
• [11:30] – Avatar: The Way of Water global marketing
• [14:46] – Smile and guerrilla “smilers” campaign
• [19:15] – Top Gun: Maverick marketing deep dive
• [25:28] – Tom Cruise & James Corden’s viral flight segment
• [29:00] – Key lessons and core takeaways

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Conclusion

Terry O’Reilly demonstrates that extraordinary movie marketing is about memorable, creative ideas—not necessarily big budgets. Whether with clever giveaways in the Great Depression, massive global spectacles, or viral stunts, the ad industry’s most successful campaigns create engagement and anticipation well beyond what trailers can supply. As O’Reilly notes, in show business, “when you don’t have money, a smile can go a long way when you’re under the influence.”

Transcript

[Terry O'Reilly]

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[Terry O'Reilly]

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[Terry O'Reilly]

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You're under the influence with Terry O'Reilly.

[Terry O'Reilly]

Last August was one of the hottest summers on record in New York City. Someone described waiting for a subway in New York that summer as the seventh circle of hell. It's well known that people in the densely populated city will do almost anything to Beat the heat and humidity, including one habit New Yorkers have. They go to a movie, any movie, just to escape the oppressive heat and enjoy the theater's air conditioning. That gave advertising agency Pereira Odell an idea. One of its new clients was an air conditioning manufacturer called Midea. So the ad agency created a 90 minute full length film and ran it in a Manhattan cinema. The movie title on the theater marquee said 90 minutes of air conditioning. The tagline the coolest film of the summer. The entire movie was just a continuous shot of a Madea air conditioning unit cooling an apartment with the occasional person coming into frame. There was a crowd waiting outside the theater the day it opened. They were admitted at no charge. They were given free popcorn, free soda and a discount on a Midea air conditioner. Then they were treated to 90 minutes of free air conditioning. While most theaters tell patrons to silence their phones, people at this movie were encouraged to not only have their phones out, but to make calls or watch something else on them. As they cooled off from the New York heat. They were even encouraged to chat. It was a crazy idea, but it was a smart idea. The draw was the chill, not the content. This was a brand new product launch and Midea wanted a way to attract press. The 90 minutes of air conditioning movie did just that. And New York in August was the perfect place to do was a successful product launch and a novel way to get people into theaters. Getting people into theaters is always a tricky business, and Hollywood employs inventive strategies to fill those seats. Sometimes the marketing budget is so big, it allows for ambitious ideas that can be executed around the world. And sometimes the marketing budget is so small it's laughable. But as one film discovered, a simple smile can lead to millions at the box office.

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You're under the influence.

[Terry O'Reilly]

With the Academy awards around the corner. It got me thinking about the creative ways movies are marketed. When talkies arrived in the late 1920s, audiences marveled at hearing actors speak for the first time. Attendance doubled instantly. But it was a costly upgrade for theaters who had to purchase expensive sound equipment. Then, just as talkies were taking off, the stock market crashed and the depression began. Thousands of movie theaters who had just spent big money on sound equipment were now playing to nearly empty houses. Hollywood had thought it was depression proof, but by 1932, ticket sales had plummeted. Suddenly, the inexpensive three times a week habit of going to the movies became an unaffordable luxury. Hollywood's solution to sell more tickets was to add more sex and violence to the movies. But in 1934, the Hays code was implemented. It prohibited profanity, suggestive nudity, sexual acts, graphic violence, and more. So, entrepreneurial theater owners, especially in small towns, had to come up with another way to attract patrons. 60% of moviegoers were women and teenage girls, so appealing to females was essential. That's when some enterprising dishware companies saw an opportunity. There was a pride among women in the 1930s in setting a good table, as dishes were a symbol of social status. But when the Depression hit, everyone had to make do with less. As time went on, dishes became chipped, broken and mismatched. Families were reduced to drinking out of pickle jars. So dishware companies began advertising to theater owners, suggesting that giving away dishes could attract an audience. That's when dish night at the movies began. The theaters would advertise dish night at the movies on the slowest day of the week, and every patron who bought a ticket would get a free plate, cup or bowl. The dishware companies sold bulk dishes to the theater owners at 10 cents apiece. So, for example, if an owner bought 700 dishes, it would cost $70. But instead of making just $50 in slow ticket sales, the movie house could attract $300 worth of patrons seeking free dishes, netting a nice $180 in the process. The dishes were advertised as 52 piece sets with modern and pretty designs, and women were encouraged to collect them all, which meant they would come to the movies over and over again. Dish night at the movies saved Hollywood. In a time when weekly attendance had plunged, the dish giveaway brought people back to theaters. Dish night at the movies was an idea that attracted more people than movie trailers. Just as the Depression required smart thinking to generate ticket sales, the movie industry still faces challenges today. Streaming movies, home theater rooms, and the pandemic have taken a big chunk out of cinema revenues. So Hollywood has to think beyond the movie trailer. When James Cameron released the Way of Water not long ago, the marketing campaign was global in scope. It had been 13 years since the original Avatar had won three Oscars and set the world record for box Office revenue, grossing $2.8 billion worldwide. If the sequel was to have the same potential, it had to be marketed as a spectacle. In New York City's Times Square, the movie studio did something that had never been done before. It took over 40 digital billboard screens simultaneously to display the characters and spectacular visuals from the movie. So if you were standing in Times Square, you would have been surrounded by a complete 360 degree immersion into the aquatic landscape of the film. At night. That 3D experience was mesmerizing. In Venice, Italy, the Way of Water took over the famous canals with blue lighting which mirrored the blue bioluminescent waters of the film. While projecting scenes from the movie onto the historic buildings, an aerial view revealed the illuminated canals formed Avatar's a shaped logo. The Avatar sequel's marketing also showed up in homes in an unusual way. Amazon promoted the film with its Alexa Echo smart speakers. When people asked Alexa to activate the Avatar theme, it allowed them to use sounds from the film as alarms and weather forecasts were delivered. With the Avatar theme music, Alexa could also teach you Na' vi phrases, the language specially developed for the movie, and you could enjoy Avatar quizzes and fun facts. It was the first time Alexa had ever featured a branded theme. Once activated, it also came with this constant reminder.

[Capella University Announcer]

Just so you know, Avatar the Way of Water will be exclusively in theaters soon and I can make sure you don't miss it. Just say remind me to see avatar on December 16th.

[Terry O'Reilly]

Not everyone was happy with that feature, but it must have worked. As of this writing, the Way of water has grossed $2.2 billion, making it the third highest grossing film of all time. While Avatar's marketing budget was huge, there was another film that got a lot of publicity with just a smile.

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[Terry O'Reilly]

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[Terry O'Reilly]

Paramount released a horror movie titled Smile. In the film, smiling is not a good thing. Characters keep dying in situations right after they smile. The movie was destined for streaming, but after it got a great response from test audiences, Paramount decided to give it a theatrical release. The film was made with a small budget, and it had an equally small marketing budget. Paramount knew that in order for the film to succeed, the marketing needed to somehow attract press, so Paramount hired actors to show up at live events. If you were watching a Yankees versus The Red Sox baseball game one night, you would have noticed a man with a blue shirt standing right behind home plate. He was the only person standing at his seat, and he was smiling directly at the camera in a way that can only be described as maniacal. It was so weird that people started tweeting about it during the game. Then smilers began showing up behind home plate at other Major League baseball games, which had to be disconcerting for pitchers. As they were winding up at one game, a woman wearing a bright yellow smiled T shirt was smiling diabolically behind home plate. It got to be so alarming that security approached her, all of which unfolded live on camera. Another Smiler showed up at the Today show when Al Roker filmed a segment out on the sidewalk. The Smiler photobombed him while sporting a deranged grin over his shoulder on live tv. These smilers got so much press and provoked so many posts on social media that the Smile movie was suddenly on everyone's radar on opening weekend. The movie, by the way, smiled all the way to the bank. It was made for just $17 million and grossed over 200 million. Tom Cruise had a big hit with Top Gun way back in 1986, but 36 years is a long wait for a sequel. The first Clue came in 2018, when Cruise posted a photo that showed him in flight gear staring at a fighter jet with the words Feel the need. Then a poster appeared in 2019. It didn't show Cruise's face, but instead showed the back of his character's leather aviator jacket covered with military patches. The poster said Tom Cruise in Top maverick coming in 2020. Now it was official. Pete Mitchell Callsign Maverick was back, but Paramount had a marketing problem to overcome. 51% of movie tickets are purchased by people aged 14 to 39, and almost none of them were alive when the original Top Gun was in theaters. In July of 2019, Cruise did something he's never done before. He showed up at the San Diego Comic Con event. Comic Con was started back in 1970 as a comic book convention, but has expanded to include all forms of pop culture, including movies. It attracts over 130,000 people each year, most of them aged 25 to 34. It was an ideal event to get young fans excited about the Top Gun sequel. Cruise and castmates took to the stage to talk about the film and show behind the scenes footage of the movie in progress. A few months later, another poster was released showing crews looking up at a fighter jet in the sky featuring a Release date of June 2020. The first non trailer video released was a featurette explaining the fact that Tom Cruise and the director did not want to use computer generated effects. So they insisted actors be filmed in actual fighter jets.

[Top Gun Cinematography Crew]

Just a little higher. That's perfect. Great camera position.

[Terry O'Reilly]

Thanks to Tom, all the actors becoming accustomed to the G forces by all the training that they're doing.

[Top Gun Director/Trainer]

It is aggressive. You can't act that. The distortion in the face, they're pulling seven and a half, eight cheese. That's 1600 pounds of force.

[Terry O'Reilly]

As Cruz said, you literally see the actors inside the cockpits struggling with the G force. That was a major part of the marketing strategy. Show potential moviegoers that the actors were really in the fighter jets in all the scenes. It was exciting and thrilling footage. Then the pandemic hit. Suddenly all the momentum hit a brick wall. Theaters shut down. The release date was pushed from June 2020 to December, then to July 2021, then to November. Then things got very quiet for over a year. Paramount pushed the release back yet again, aiming for May 2022. In January of 2022, Tom Cruise appeared in a two minute video promoting the AFC Football Championship game between the Kansas City Chiefs and the Cincinnati Bengals. The video intermixed images of football and the new Top Gun sequel, all underscored with the movie's theme music.

[Top Gun Director/Trainer]

Two teams coming off heart pounding wins. Two organizations on the edge of history, both committed to being the best of the best.

[Terry O'Reilly]

Then In April of 2022, another featurette was released. This one gave moviegoers another piece of information. Tom Cruise, who is a licensed pilot, designed an all encompassing aviation training course for the cast. But the most surprising reveal in this featurette was something you probably don't think about when you watch this movie, the actors had to film themselves in the cockpit. There was no cameraman or director up there in the F18s. So with all the G force coming at them, the actors had to remember their lines and learn how to operate multiple, multiple cameras at the same time. The actors also had to learn how to run the cameras because when they're up in the jet, they have to direct themselves, essentially.

[Top Gun Cinematography Crew]

Okay, I'm rolling.

[Top Gun Director/Trainer]

I had to really teach them cinematography and the lighting so that they understood what's gonna look good on camera.

[Top Gun Cinematography Crew]

Gun angle is great.

[Terry O'Reilly]

As the launch date approached, large Top Gun displays were installed in theaters. They looked like giant fighter pilot helmets, and the visors became screens that showed clips from the movie. Not long after, Lady Gagat teased that she was writing a song for the new movie. Then, In May of 2022, there was a Top Gun Maverick premiere. Aboard a historic aircraft carrier, the cast paraded down a red carpet, but the biggest star wasn't there. Then an Airbus chopper suddenly came into view. It landed on the deck of the aircraft carrier and out popped the pilot, and it was none other than Tom Cruise. The man knows how to make an entrance. A few days later, Lady Gaga released the full video of the song Hold My Hand. Another featurette was released that explained the rationale behind fighter pilot call signs.

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In the Navy, every single pilot each have a call sign.

[Top Gun Cinematography Crew]

Rooster, watch your back, Phoenix.

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We gotta move.

[Terry O'Reilly]

Coyote Next. The film had a big premiere at the Cannes Film Festival. As Cruise and his fellow cast members waved from the red carpet, F18 jets made a dramatic flyover, leaving behind smoke trails of red, white and blue. Meanwhile, some brands did a tie in with the movie, including car manufacturer Porsche and Applebee's restaurant.

[Top Gun Cinematography Crew]

Flyby Negative Ghost Rider.

[Terry O'Reilly]

The pattern is false. Applebee's actually did an amusing commercial where Cruise does his characteristic non sanctioned flyby, making all the drinks and plates rattle and crash to the floor inside an Applebee's restaurant. The message, get a free ticket to Top Maverick when you spend $25 at Applebee's. Yet another featurette was released telling audiences that Cruise and the director insisted on waiting until theaters had reopened to release the film because they wanted people to not only see the movie on the big screen, but to enjoy the incredible advancements in sound technology.

[Top Gun Director/Trainer]

The mix that we had on the first Top Gun was extraordinary, inventive, and we needed that level. And also the sounds that we have today. You know, the Dolby sound, the Atmos, what you're going to hear, we want to give that immersive experience, you know, always all the jet stuff.

[Terry O'Reilly]

Then if all that weren't enough, Cruise released a video welcoming fans to the summer blockbuster.

[Top Gun Director/Trainer]

Hi, everyone. Well, summer is almost here and Top Gun Maverick is gonna kick it off. Our extraordinary cast and crew gave it their all to bring you the most immersive, authentic and entertaining cinematic experience. There's real jets through a popcorn on the biggest screens exclusively and only in the theaters. So I hope you enjoy. We've made it for you.

[Terry O'Reilly]

And just before the movie finally hit theaters, Tom Cruise took late night talk show host James Corden for a hilarious ride in his vintage 75 year old fighter plane.

[Top Gun Director/Trainer]

We're gonna have a Top Gun day.

[James Corden]

Hang on. So when you say we're gonna be flying in there, who's gonna be flying in that?

[Top Gun Director/Trainer]

I'll fly you in that.

[James Corden]

But you're not a pilot, you're an actor.

[Top Gun Director/Trainer]

I fly airplanes also.

[Terry O'Reilly]

Right.

[James Corden]

With all due respect, you played a lawyer and a few good men. I wouldn't want you to represent me in court. Okay.

[Terry O'Reilly]

Cruz then gives Corden some safety instructions.

[Top Gun Director/Trainer]

So this is your seatbelt, okay? You've got your parachute underneath. It's not going to happen. But if it does happen, if we lose an engine, it catches on fire and we decide we're going to jump out of the airplane, I'll get rid of canopy, I'm going to pitch the nose up 45 degrees and then I'm gonna go inverted and I'm gonna dump you out of the airplane. Now when you dump out of the airplane, here's your ring.

[James Corden]

Are you joking?

[Terry O'Reilly]

No, I just.

[James Corden]

I said dump me out of the airplane.

[Top Gun Director/Trainer]

This is not gonna happen.

[Terry O'Reilly]

But the best was yet to come as Cruise then took Corden for a ride in a real fighter jet piloted by Cruise himself and at one point actually inverts the jet.

[Top Gun Cinematography Crew]

Oh my God. Oh my God.

[Top Gun Director/Trainer]

Hang on.

[Top Gun Cinematography Crew]

Oh my God.

[Terry O'Reilly]

The video was hilarious and was a big piece of the final push for the movie. It was viewed over 30 million times. Yes, Top Maverick had a big budget and a big star. But unlike most sequels, it didn't pin its hopes on people loving or even seeing the original movie. As all parents know. Interesting. A younger generation in an old movie is almost impossible. Instead, Cruise and Paramount worked incredibly hard to market the movie in spite of being hip. Checked by the Pandemic three years earlier. But all the effort paid off. Top Maverick has an incredible 95% fresh rating on rotten Tomatoes, a level few movies ever reach. It was the first film of 2022 to join the Billion Dollar Club. Topping $1.4 billion at the box office, the film has become Paramount's biggest hit in its 110 year history. Top Maverick cruised past Titanic to become the seventh highest grossing film ever in domestic ticket sales. And after four decades of acting in major films, it was the first Tom Cruise movie to achieve a $100 million opening weekend. Steven Spielberg was overheard telling Tom Cruise the film may have single handedly saved the entire theatrical industry. Not bad for a sequel that arrived 36 years in all the films we discussed today. We never talked about movie trailers. Yes, trailers are a big part of a movie launch, but they do not ensure a blockbuster. Back during the Depression, theaters feared they would all go out of business. But a simple idea saved Hollywood. It wasn't the trailers. It was Dish night at the movies. And when you fast forward to today, movies still need more than trailers to succeed. The Way of Water created a global marketing campaign that transformed Times Square and even the canals of Venice into a blue immersive experience. Top Maverick had to overcome the huge marketing problem of promoting a sequel to a young audience who were not alive when the original came out. The answer was to create a marketing campaign that gave movie fans a deep behind the scenes story before they even saw the big story. Then there was Smile, the movie. Its budget was probably smaller than the catering budget on Avatar and Top Gun, yet it managed to attract big opening weekend press attention simply by hiring actors to smile at live events. A big budget doesn't guarantee a big hit, and a small budget almost guarantees it won't be a hit. Yet as Tom Cruise demonstrated, you still have to work your tail fin off to promote a big budget movie. And a low budget horror film proved that when you don't have money, a smile can go a long way when you're under the influence. I'm Terry O'Reilly. This episode was recorded in the Tear Stream Mobile Recording studio producer Debbie O'Reilly sound engineer Jeff Devine under the Influence Themed by Ari Posner and Ian Lefever Music provided by APM Music. Follow me on social errioinfluence if you're enjoying this episode, you might also like for your consideration the Hollywood Oscar campaigns the public never sees Season four Episode eight. You'll find it in our archives wherever you listen to the show. You can now find our podcasts on the Apostrophe YouTube channel. See you next week.

[Top Gun Cinematography Crew]

Fun Fact Students at the Real Talk Gun School are given a fine if they quote the movie. The training facility insists on a serious no nonsense attitude. Roger that.

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[Warby Parker Announcer]

What makes a great pair of glasses? At Warby Parker, it's all the invisible extras without the extra cost.

[Warby Parker Announcer (continued)]

Their designer quality frames start at $95 including prescription lenses plus scratch resistant, smudge resistant and anti reflective coatings and UV protection and free adjustments for life. To find your next pair of glasses, sunglasses or contact lenses or to find the Warby Parker store nearest you, head over to warbyparker.com that's warbyparker.com ready for.

[Thrive Market Announcer]

A healthy stress free back to school season. Thrive Market's got your back with easy high protein meals, brain boosting lunchbox staples and low sugar snack packs. Everything to simplify your busy mornings. Their groceries are high quality and no junk. Over 1000 sketchy ingredients restricted and all trusted by parents so you can shop worry free. Plus their big back to school sale makes it the perfect time to stock up. Go to thrivemarket.com podcast for 30% off your first order and a free $60 gift.

[Capella University Announcer]

Is it time to reimagine your future? The right business skills may make a difference in your career. At Capella University we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business management, strategic planning and effective communication. And you can apply these skills right away. A different future is closer than you think with Capella University. Learn [e-mail].