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Shopping sustainably and my sales, of course. Start reaching your ideal audience through podcast ads with Acast. Visit go acast.com advertise to get started. This is an apostrophe podcast production. You sell King in it. You are loving it and it's now your teeth look whiter than. No, no, no, You're not you. When you're hungry, you're in good hands with Austin. You're under the influence of Terry O'Reilly. I just denied that. Field of view gonna be pick up the maser. When Neil Armstrong and his Apollo 11 crew flew to the moon in 1969, they brought a lot of equipment with them. Even in that quirky looking lunar landing module. There was equipment for filming, video tools for digging up lunar rocks. There were scientific instruments and flags and flagpoles. Armstrong also brought something else with him. Tucked into his gear were the remnants of fabric and a small piece of the propeller from the airplane. The Wright brothers flew on their first powered flight on December 17, 1903 in Kitty Hawk, South Carolina. Both Armstrong and the Wright brothers were from Ohio. The parallels between them were striking. The Apollo 11 astronauts also brought music to the moon, supplied with a small cassette tape recorder. They brought the following songs with Fly Me to the Moon by Sinatra, Galveston by Glen Campbell. It happened to be the number one song at the time in 1969, angel of the Morning, but sung by Betty Swan, Everyone's Gone to the Moon by Jonathan King and Spinning Wheel by Blood, Sweat and Tears. Probably chosen for this lyric, what goes up must come down, which had everybody crossing their fingers back at mission control in Houston. But while Apollo missions brought a lot of gear to the Moon. They left a lot behind too. Shedding additional weight made it easier for lunar landing module to lift off the moon's surface. So the tools they used to gather moon rocks were left behind. So was the TV camera they used to send images back to Earth. But other odd items were left behind. 96 bags of human waste are on the moon. Apollo 16 astronaut Charles Duke left a framed photo of his family there on the back. It reads, this is the family of astronaut Charlie Duke from planet Earth, who landed on the Moon April 20, 1972. Six American flags are still not flapping up there. A feather and hammer were left on a lunar rock, a tribute to Galileo, who dropped a feather and hammer from the Leaning Tower of pisa in the 16th century. To prove the speed with which they fell was independent of their mass, astronaut Alan Shepard smuggled the head of a golf club and a few golf balls aboard Apollo 14 and hit two balls across the lunar fairway. There is a moon buggy still up there. And an astronaut left a bible on the dashboard. An Apollo 1 patch was placed on the moon to commemorate the astronauts who died in 1967 during a test of the command module. And the ashes of Gene Shoemaker, a geologist and one of the founders of planetary science, was left on the lunar surface. Shoemaker remains the only person to have their ashes flown to the moon. While there is a lot of space junk floating around in outer space and many items left behind on the moon, the world of marketing wants to put more stuff out there. With the commercialization of space travel, it is opening up dozens of new opportunities for marketers. There are ads on rockets, ads on spacesuits, and big plans to even put ads on the moon. In the mad race to find any point of differentiation, brands are relishing the thought of writing their names in the stars. It is the final ad frontier. You're under the influence. The advertising industry has a voracious appetite in the eternal pursuit to surprise the public with intriguing ad placements. Every inch of our world is festooned with advertising, from urinals to golf holes to gas pumps to hockey helmets. Now advertisers are setting their sights on outer space. You would think that the audience size for an ad in outer space would be small. After all, how many of us will ever get to outer space? But that's not the case. Advertisers are clamoring to find ad space in outer space. And that desire is nothing new. 34 years ago, in 1990, Russia launched the Soyuz TM11 rocket for its 11th expedition to the Mir space station. There was a Japanese journalist on board from the Tokyo Broadcasting System. The network not only paid for the journalist's seat, but also for a Tokyo Broadcasting System logo on the side of the rocket. When word got out the network was putting a logo on the rocket, three other brands asked to put their logos on the spacecraft as well, including Sony. Three years later, a company called Space Marketing, Inc. In Georgia put out a call to marketers. The company was looking for an advertiser for a giant floating billboard that would be launched into outer space. It would be so big, it would be visible to the naked eye. This giant Astro billboard would be half a mile long by a quarter mile wide and would be made of Mylar. Once ejected from the launch vehicle, the reflective billboard would unfurl and be pulled taut by a framework of inflating Mylar tubes from Earth, which is to say, from 150 miles or 241 kilometers away. The billboard would appear to be half the size of the full moon. Space Marketing Inc. Said the billboard would generate no sound or light, and its orbit could be controlled to cover only that part of the planet an advertiser would like to reach. Traveling at 20,000 miles per hour or 32,000 kilometers per hour, the billboard could be seen from any Earth location for 10 minutes at a time, every 90 minutes, and would burn up in the atmosphere after two weeks. The cost back in 1993 was $25 million. 20 million for the launch vehicle and 5 million for the materials, engineering and operations. When members of Congress first heard about the outer space billboard, they thought it was ridiculous. But when 11 advertisers ran up with checkbooks in hand, Congress panicked and introduced legislation preventing any venture from putting obtrusive advertising in space. As one senator said at the time, if advertisers are willing to pay $1.7 million for a minute of ad time during the super bowl, and it's frightening to imagine how much they might pay to have their ad seen by half the world for 15 days. Hmm. 1.7 million for a one minute Super bowl ad. How quaint that sounds. Now, in the last Super Bowl, a full minute of ad time cost around $14 million. Even though space Marketing, Inc. Called their ad an environmental billboard, it didn't fly, so to speak. The company was picketed by consumer groups, opposed by astronomers and lobbyists, and Space Marketing, Inc. Eventually abandoned the idea. In 1996, PepsiCo paid Russia $5 million to have a giant 4 foot can of Pepsi float outside the Mir space station. One year later, the Very first television commercial was shot in space. The ad starred the actual Russian commander of the space station at the time. In a highly produced commercial, we see the Moscow Space center in a high state of tension as they lose contact with the Mir space station. Then suddenly, contact is regeneration. Moscow Space center asks the commander if he needs anything. He says he wants a glass of milk. The Russian Space center tells him that milk has never been sent to space. The commander suggests Tuva, an Israeli milk. So the milk is put through extensive testing and is cleared for delivery. Tinuba long life milk begins the journey to space. Then we see the mirror commander enjoying his Tinuva milk in the weightlessness of the space station. It took nine months to plan and film that commercial in outer space. The thing about space advertising is that outer space is not ruled by any one entity per se. Back in 1967, the United nations passed the Outer Space Treaty. The treaty was largely based on the declaration of legal principles governing the activities of countries in outer space. Essentially it said, the exploration and use of outer space shall be carried out for the benefit of all mankind. It said that nothing in outer space shall be claimed by any one country. No nuclear weapons shall be placed in outer space and the moon and other celestial bodies shall be used exclusively for peaceful purposes. The treaty was signed by the Russian Federation, the United Kingdom and the United States. There was nothing in the treaty about advertising. While the US prohibits American marketers from placing obtrusive advertising in space, defined as being anything that can be viewed from Earth without the aid of a telescope, Russia is much more lax about the issue. It has a history of selling ad space on cosmonauts spacesuits. In 2001, Pizza Hut had its logo put on a Russian Proton rocket. And Houston, we have pizza. That same year, Pizza Hut delivered a PI to the International Space Station in a vacuum sealed container aboard a Russian rocket. Pizza Hut paid the Russian Space Agency $1 million to deliver the TSA, which was a bargain, as it's estimated that stunt attracted over $250 million worth of free press for Pizza Hut. And if you think delivering pizza is a big deal, wait until you hear what Japan has planned for Astro Advertising. Hi, this is Farnoosh Tarabi from so Money with Farnoosh Tarabi. And today I want to talk to you about Boost Mobile. Quick Money tip. Stop paying a carrier tax. If your phone bill feels trapped in a pricey plan, this is your sign to unlock savings. Boost Mobile helps you reset your spending. With the $25 Unlimited Forever plan, you can bring your own phone, pay $25 and get unlimited wireless forever. And that simple switch can unlock up to $600 in a year. That's money you could put towards paying down debt, investing or something that actually brings you joy. Those savings are based on average annual single line payment of AT&T, Verizon and T Mobile customers, compared to 12 months on the Boost Mobile Unlimited plan as of January 2026. For full offer details, visit boostmobile.com Acast powers the world's Best Podcasts Here's a show that we recommend. What if you laughed all through your commute? Or if you heard the funniest story while at the gym? Well, now you can I'm Jameela Jamil and guests on my new podcast Wrong Turns share their most mortifying and hilarious disaster stories. I'm talking people like Mae Martin, Bob the Drag Queen, Katherine Ryan, Jake Johnson, Margaret Cho, Simon Pegg, Penn Badgley, and so many more. So listen wherever you get your podcasts. Wrong Terms Where Dignity Goes to Die Acast helps creators launch, grow and monetize their podcasts everywhere acast.com. A Japanese company called Ispace wants to put advertising on on the Moon Again Is it legal to advertise on the moon? Well, the short answer is yes. The aforementioned 1967 Outer Space Treaty, which Japan has also signed, does not directly specify or restrict advertising. And as for the no obtrusive ads American law restricting celestial advertising. Ispace doesn't need to abide by U.S. laws. But the company isn't suggesting plunking gigantic billboards onto the lunar surface. Instead, Ispace wants to project the image of an advertisement onto a lunar lander, rover or other vehicle. While those ads wouldn't be visible from Earth, they would essentially be a photo op for brands who want the lunar landscape to be a backdrop for their logos. After all, Instagram does need content. Another UK company called Loon Ads has a similar idea. According to their website, Loon Ads offers a non obstructive, repeatable and perpetual advertising method designed to bring ads from space to devices on Earth. Once in a lifetime, an opportunity comes along that is quite literally out of this world. Our company Intercosmic Space Programs, after decades of development, have secured the unique opportunity to advertise in space, including the moon. Here's how it would work. A satellite in lunar orbit would project adds onto the lunar surface. The satellite films the images it just projected, transmits them to an earthbound satellite, and then relays them directly to devices anywhere. The images could then be used in print ads and Billboards here on terra firma. The projected images do not touch or alter the lunar surface in any way and cannot be viewed from Earth. Therefore, Lunads does not contravene any laws. The company has been awarded a patent and a trademark. In 2008, Doritos became the first brand to beam a commercial out to potential extraterrestrial life. The commercial was part of the Doritos broadcast project. Doritos invited people in the UK to create a 30 second video clip that offered a snapshot of life on Earth. The public was also allowed to vote on the best entry and chose a video directed by a 25 year old named Matt Boron. The video was then pulsed out over a six hour period from high powered radar at the European Space Station in the Arctic Circle. The signal was directed at a solar system just 42 light years from Earth. Apparently it hosts a habitable zone that could harbor small life supporting planets like Earth. The head of the Doritos broadcast project said, we are constantly looking to push the boundaries of advertising and this will go further than any brand has gone before. Doritos is delivering a world first. He also said he wouldn't be too surprised if the first aliens started arriving on planet Earth immediately, demanding a bag of Doritos. When Red Bull had a skydiver jump and free fall from the Stratosphere back in 2012, there was a big delay. Because of bad weather, the jump was postponed for days. KitKat took the opportunity to post an ad telling Red Bull skydiver Felix Baumgartner that it could be a long wait. So have a break, have a Kit Kat. Then Kit Kat took it one big step further. Two days later, to show solidarity with Baumgartner, it launched a Kit Kat bar into low orbit using a balloon. The KitKat bar rose to a height of 116,400 Fe, or 35,400 meters above Earth. Camera footage tracked the bar's journey and you can still find it on YouTube. Take a BreakFromGravity. A company called Intuitive Machines made history recently. It landed its own Odysseus robot on the moon. It was the first commercial company to put a spacecraft on the lunar surface. Houston, Odysseus has found his new home. That spacecraft also had a Columbia sportswear logo on it. Part of that lunar lander was layered with a material called Omniheat to protect it from the extreme temperatures in space. Omniheat is a patented material that Columbia puts in its puffer coats. While many companies make puffer coats, this lunar landing gave Columbia something to boast about in their marketing. Craving the coffee flavor you love but without the caffeine, Cachava's got you covered with their newest coffee flavor. This all in one nutrition shake delivers bold, authentic flavor. Crafted from premium decaffeinated Brazilian beans with 25 grams of protein, 6 grams of fiber, greens and so much more. Treat yourself to the flavor and nutrition your body craves. Go to cachava.com and use code smoothie new customers get 15% off their first order. That's K A C-H-A-V-A.com code smoothie packages by Expedia. 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A journey rife with discovery and possibility and 11 herbs and spices. And all because we dared to ask one question. A question man has asked since the dawn of whenever it was that we started thinking about this marketing campaign, can you launch the Zinger chicken sandwich into space? The sandwich was scheduled to remain aloft for four days at an altitude of up to 80,000ft or 24,400 meters. Roger Mission control team. Proceed with status report from sandwich team. Spiciness. Spiciness is go for lunch. Crispiness. Crispiness is a go. Buns. Toasted sesame seed buns are go. Lettuce. Lettuce is go. Mayo. Mayo is go for launch. Then came time for for liftoff. 5, 4, 3, 2, 1. And liftoff. We have liftoff of the Zinger 1 space mission. Holy cow, that's some spicy crispy chicken. Moving out at an average rate of 1,000ft per minute. With that, the KFC Zinger Chicken Sandwich journeyed skyward from its launch pad in Arizona While KFC had its tongue planted firmly in cheek, and the sandwich did touch the boundary of outer space, it also served as a test flight for the marketability of stratospheric balloons, which are expected to reach altitudes of 28.5 miles, or 45.8 kilometers above the Earth. This is the greatest achievement in chicken sandwich space travel history. In all my years in this business, I've certainly never seen anything like it. What a time to be alive. Remember when I mentioned Space Marketing Inc. And its giant outer space billboard idea that was essentially voted down by Congress? Well, that was back in 1993. In 2018, Elon Musk made history when he successfully launched the world's most powerful operational rocket into space. But something else hitched a ride. It was a red Tesla Roadster convertible, complete with a dummy strapped into the driver's seat. According to Musk, the car could be cruising through deep space for hundreds of millions of years to come. It was a marketing coup for Tesla. Recently, Business Insider reported that Elon Musk has been planning to use his SpaceX rocket ship to launch a series of 50 small satellites into low Earth Orb. Each would be about the size of a bag of groceries. The satellites would be constantly bathed in sunlight and would deploy large reflectors to bounce that bright light back to Earth. Each satellite would appear like a bright star, and all 50 could be arranged to form pixelated patterns, not unlike an army of drones. Those images could spell out a brand name or form a logo in the night sky, and they could switch advertisers between target cities. And here's the surprising these outer space ads could be cheaper than a Super bowl commercial. Here's the A three month satellite campaign would cost $111 million, split between 24 different advertisers. Therefore, each ad would cost 4.6 million. That's much less than the current $7 million Super bowl price tag. And instead of just reaching a hundred million people, it could reach hundreds of millions of people. It's a novel idea, but Musk already has competition. A new Russian company wants to light up the night skies with advertisements for brands like Coke, McDonald's and KFC. The company is called Start Rocket, and it plans to launch 200 tiny satellites called cubesats at an altitude of about 500 km in the lower orbit. Like Musk's idea, these tiny satellites would reflect the sun and fly close together to comprise the pixels of a giant screen that could be switched on and off to display short words or logos. Besides brands, Start Rocket's CubeSats could promote big events like the super bowl or the Olympics, or even deliver emergency messages in remote cutoff or disaster hit areas when normal means of communication won't work. The company says it's going to cost around $150 million to get the system launched. Then it will charge $200,000 for every eight hours hours of advertising, which is way cheaper than Musk's idea and way cheaper than a Super bowl ad. Since the 1950s, outer space has been the domain of governments. But with the arrival of commercialized space travel, all that is changing. The cost of space travel is coming down thanks to private industry, and NASA is even counting on that fact to underwrite future space exploration. But if private industry is going to hold that much sway, it's going to want to call the shots. And one of those shots will undoubtedly be advertising, because the possibility of reaching hundreds of millions of people at the same time will just be too tempting and the revenue potential is astronomical. But I don't know anyone who wants to look up at the stars and see a logo for McDonald's besides McDonald's. And I don't know anyone who wants to see the word Coke projected on the moon besides Coke. I'm an ad guy who loves creativity and who sometimes likes to be surprised by a novel ad placement. But I don't like this idea. There is already too much advertising in the world. Why push that clutter into the Milky Way? It'll be one small step for man, one giant, unwelcome leap for mankind. When you're under the influence I'm Terry O'Reilly. This episode was recorded in the Terrastream Airstream mobile recording studio on Planet earth. Producer Debbie O'Reilly Sound Engineer Jeff Devine under the Influence Theme by Ari Posner and Ian LeFever Tunes provided by APM Music Follow me on Social at Terry Oinfluence this podcast is powered by acast by the way. You can listen ad free free by subscribing to our but wait, there's more option. You also get early access and bonus episodes. Enjoy your 7 day free trial by searching under the Influence on Apple Podcasts. By subscribing, you support this podcast and help us keep producing episodes. And we really appreciate it. And if you'd like to read next week's Fun Fact, just go to apostrophepodcasts ca and find Follow the prompts. See you next week. Hello, this is Amber from Winnipeg, Manitoba. Fun Fact the Apollo spacesuits were actually made by bra maker company Playtex and two of the layers included bra and girdle material. Hi, this is Farnoosh Tarabi from Sew Money with Farnoosh Tarabi and today I want to talk to you about Boost Mobile. Welcome Quick Money Stop paying a carrier tax if your phone bill feels trapped in a pricey plan, this is your sign to unlock savings. Boost Mobile helps you reset your spending with the $25 Unlimited Forever plan. You can bring your own phone, pay $25 and get unlimited wireless forever. And that simple switch can unlock up to $600 in savings a year. That's money you could put towards paying down debt, investing or something that actually brings you joy. Those savings are based on average annual single line payment of AT and T Verizon and T Mobile customers compared to 12 months on the Boost Mobile Unlimited plan as of January 2026. For full offer details, visit boostmobile.com Martha listens to her favorite band all the time. In the car, gym, even sleeping. So when they finally went on tour, Martha bundled her flight and hotel on Expedia to see them live. She saved so much she got a seat close enough to actually see and hear them. Sort of. You were made to scream from the front row. We were made to quietly save you more Expedia made to travel Savings vary and subject to availability. Flight inclusive packages are atoll protected. Want to upskill on one of the most effective ad channels out there? With Acast Ads Academy, you can learn everything you need to plan and run podcast advertising campaigns completely free. 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