Terry O'Reilly (0:01)

Hi, it's Terry O'Reilly. You may know me as the host of under the Influence, but my passion is the Beatles and I'm hosting a new podcast series called the Beatleology Interviews. I get to talk to people who worked with the Beatles and loved the Beatles and people who write about the Beatles and their stories are surprising and so very interesting. The Beatleology Interviews give it a listen. Today, to get people excited about Boost Mobile's new nationwide 5G network, we're offering unlimited talk, text and data for $25 a month. Forever. Even if you have a baby, even if your baby has a baby, even if you grow old and wrinkly and you start repeating yourself, even if you start repeating yourself, even if you're on your deathbed and you need to make one last call or text, right? Or text the long lost son you abandoned at birth, you'll still get unlimited talk, text and Data for just $25 a month. With Boost Mobile Forever, after 30 gigabytes, customers may experience slower speeds. 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Required intro rate, first 3 months only, then full price plan options available. Fees, extra fee, full terms. @mintmobile.com you can listen to this episode ad free on Amazon Music. This is an apostrophe podcast production. We're going to show you our big new Studebaker Mama mia. That's a spicy meatball. What love doesn't conquer, Alka sells her will. What a relief you're under the influence with Terry O'Reilly music has been an instrument of war for centuries. The ability of music to stir soldiers hearts, to steal them for battle and to inspire brotherhood in the trenches is powerful. Martial music has existed in almost every country that has ever gone to war. In Scotland, the bagpipes not only stir the soul, they were called war pipes in battles dating from the year 1366. Interestingly, the main goal of bagpipes was to inspire men and women in the midst of a battle, when the soldiers had to be convinced not to give up when the war was at its most difficult. Drums, of course, were and are a major battle instrument. Big timpani drums were used in the late 14th century in the Ottoman armies. It is said the timpani drums were so powerful they could change the morale of an army mid battle and change the outcome of the conflict. Snare drums were used by many armies to take troops into battle. And sometimes snare drums were accompanied by a flute called a fife. With the rise of the modern army in the 16th century, Fifers and drummers were used not just to rally the troops, but to give them signals on the battlefield and even to signal the time of day, when to rise, when to eat and when to assemble. The trumpet was also a widely used martial instrument. Commanders often gave orders via certain trumpet sequences, and the piercing sound of a trumpet could be heard over the deafening sounds of warfare. The US Cavalry often used a bugle when charging into battle. Even horses came to recognize that bugle call. And speaking of horses, you may think this bugled call originated with horse races, but actually it is a military reveille call warning troops they must prepare to assemble for formation. And here's a piece of music you may recognize. You probably associate it with clowns in a circus. The title of the song is actually Entrance of the Gladiators. It was written in 1897 by Czech composer Julius Fucic, who was stationed as the military bandmaster of the Austro Hungarian Army. It is a battle song. There is another kind of battle song in the world of marketing political campaign songs. Politicians have employed songs for centuries as both marketing and as a way to motivate their troops. Sometimes those campaign songs are composed specifically for a political party or a candidate. Sometimes politicians co opt pop songs, and sometimes that turns into a three ring circus. You're under the influence. There is a long history of political campaign songs from the dawn of time. Music has always had a way of gathering people and giving large crowds away to unify when the songs were sung together. That aspect of music was not lost on politicians. Even back in the 1700s, candidates knew that a good song could stick in people's minds. Campaign jingles were not only wrapped in emotion, they also had a slight fight song feel to them. Even the first President of the United States, George Washington, elected in 1789, had a campaign song. The day is broke my lads march on and follow, follow Washington he will lead the way My lads is he that leads the way. Back in those days, the songs were sung live at whistle stops and campaign rallies. The only thing better than a great campaign slogan was a slogan put to music. As President William Howard taft proved in 1909. Through storm and sea to victory is William Howard Taft. Get on the raft with Taft boys get in the winning boat. In the US Campaign jingles really took off in the era of radio and television. Franklin Delano Roosevelt borrowed a Broadway hit for his campaign song, promising that Happy days are here again Happy days are here again the skies above are here again Let us sing a song of cheer again Happy days are here again. The interesting aspect about that particular song used by FDR at that particular time in the early 1930s was that prohibition had just been lifted. So the song had, let's just say, a dual message. For the voting public, campaign jingles serve many purposes. Not only can they encapsulate a politician's slogans and message for the future, they can also solve problems. Back in 1962, a Democrat was running for the Senate against a three time Republican incumbent. The Democrats last name was spelled Bayh. People pronounced it as Bay, but it was actually bi. So a campaign jingle was created to teach people how to say Birch Bai's name correctly. Hey, look him over, he's my kinda guy. His first name is Birch, his last name is Bye. The jingle was played hundreds of times leading up to the election in 1962 in November. Remember him at the polls? His name you can't pass by. Indiana's own Birch Bye. Birch Bai was indeed the guy and won the election. In 1952, Dwight D. Eisenhower moved from the battlefields of Europe to the Oval Office and Madison Avenue was now being hired to apply its marketing skills to presidential campaigns. A jingle was created for Ike. Interestingly, the commercial was co produced by Roy O. Disney, older brother of Walt Disney and CEO of the Disney Company. The I like Ike ad was animated and produced by Disney animators. By 1952, 32% of the American public owned televisions. So this was the first presidential election where television played an important role. The music was written by none other than Irving Berlin. Ike for President. Ike for president. Ike for president. Ike for president. You like Ike? I like Ike. Everybody likes Ike for president. Hang out the band and beat the drum we'll take Ike to Washington. When Eisenhower was running for his second term, Irving Berlin wrote another jingle for Ike. Four more years, Four more years. Give us what we'd like. What we'd like is Ike for four more years. The next presidential election occurred in 1960. John F. Kennedy was running against Richard Milhouse Nixon. That election contained the first televised debate, and handsome Kennedy excelled at the new medium. Both candidates had jingles, but Kennedy actually had two different campaign songs. This was the first one that accompanied an animated TV commercial. Kennedy, Kennedy. Kennedy. Kennedy. Do you want a man for president who seasoned through and through but that's a dog unseasoned that he won't try something new? A man who's old enough to know and young enough to do well? It's up to you. It's up to you. It's strictly up to you. The jingle not only did what all jingles do, which is to make great use of repetition, to see Kennedy's name in the minds of the public. The Kennedy. Kennedy. Kennedy. Kennedy. Kennedy. Kennedy. Kennedy. It also played on Kennedy's greatest strength, his youth and optimism. He was the first president born in the 20th century, and he represented a big generational change from the grandfatherly Eisenhower. But Kennedy also had friends in high places. Frank sinatra took his 1959 hit song high hopes and retooled it for Kennedy's campaign. Everyone is voting for Jack Cause he's got what all the rest lack. Everyone wants to back Jack Jack is on the right track Cause he's got high hopes he's got high hopes. The campaign jingle was released as a 45 single, but Sinatra was not credited. The only words on the label were high hopes and Jack Kennedy. When we come back, Canadian political campaigns sing from a different songbook. Your old or broken phone can let you down when you need it most. Perfect. But at Verizon, trade in any old phone from our top brands and get the most for it. Up to $2,000 in value for an amazing new iPhone 16 Pro with Apple Intelligence and a new line on my plan and iPad and Apple Watch Series 10. That's like a three for one. And you can get it on any plan at Verizon, trade in your old phone for a brand new iPhone 16 Pro, iPad and Apple watch. The other guys won't give you that. Visit verizon.com today. Additional terms apply Service plan required for Apple watch and iPad. Up to $2,000 value based on iPhone, iPad, and Apple. Watch. Picture this. You're halfway through a DIY car fix tools scattered everywhere, and boom. You realize you're missing a part. It's okay, because, you know, whatever it is, it's on ebay. They've got everything. Brakes, headlights, cold air intakes. Whatever you need. And it's guaranteed to fit. Which means no more crossing your fingers and hoping you ordered the right thing. All the parts you need at prices you'll love. Guaranteed to fit every time. Ebay. Things people love. Race the rudders. Race the sails. Race the sails. Captain, an unidentified ship is approaching. Over. Roger, wait. Is that an enterprise sales solution? Reach sales professionals, not professional sailors. With LinkedIn ads, you can target the right people by industry, job title and more. We'll even give you a $100 credit on your next campaign. Get started today at LinkedIn.com results, terms and conditions app. Canadian politicians don't have the same long history with campaign jingles. While every single presidential candidate going all the way back to George Washington had some kind of campaign song, the same can't be said for Canadian prime ministers. But that doesn't mean music wasn't a big part of elections. Ed Broadbent stepped down as the leader of the NDP party in 1989. He had led the party since 1975, but he came out of retirement to run as an MP in the 2004 federal election. His party uploaded a video to the NDP website and it kind of surprised everybody because 68 year old Ed Broadbent was rapping, guess who's back. He's back. Who's back? Dennis back. Say what? I'm the one you all should know. Once more popular than Trudeau. Thunder, Thunder. Voters deserve a kick at the can. Come out now, Martin. Fight like a man. I'll melt the ice like a warm chinook with social justice and a great left hook. Say what? Broadbent's campaign office said the hits on their website went through the roof. It was downloaded as many times as the party's platform. The video had originally been made by an independent production company for the CBC show this hour has 22 minutes. But it never made it to air because there was no presence from the other parties in the episode. So airing the video would have constituted a lack of balance. So the NDP asked the production company if they could put it on their website. But Broadbent's conservative opponent in Ottawa, Mike Murphy, had a beef with the video. Murphy complained to the chief electoral officer that Broadbent had received a gift that exceeded the campaign contribution limit. As it turned out, Ed Broadbent had appeared in the video for free, so the production company gave it to the NDP for no charge. Therefore, no money changed hands. Guess who's back? He's back. Who's back? Ed is back. Ed Broadbent easily won the seat. Ideally, campaign theme songs are longer than the average pop song, allowing the candidate to move through the room slowly, shaking hands and posing for pictures. They are played loud so TV cameras can pick up the song over the crowd noise, and the high volume can also drown out hecklers. Doug Ford, Premier of Ontario, had a campaign song for his first election that was used in all his rallies and commercials. The theme was for the people, for what's best for our lives for the people Gotta fight for what's right for the for the start of the federal election campaign in 2019, Conservative Party leader Andrew Scheer had a campaign theme song. It was written by Jim Vallance, Bryan Adams co writer, and it was the first time the Federal Conservative Party had ever commissioned a song. The lyrics were based on the Conservatives campaign slogan it's time for you to get ahead. Brand new day, I'm in a wave it's time for you to get ahead it's your choice let's hear your voice it's time for you to get ahead. Justin Trudeau asked permission to use an existing tune to be his campaign song. It was titled One Hand up by the Strumbellas. The main lyric says we can hold one hand up for tomorrow we can be the change that we want to see Just don't give up on me. The French version had a small translation problem. The lyric was to say we raise one hand up, but the translation instead seemed to say we remove one hand so it had to be re recorded. NDP leader Jagmeet Singh chose a song written by Trinidadian singer Bungee Garland titled Differentology. And at rallies, Singh asked the crowd to jump up and down during the Ready for the Road chorus. The trend of politicians choosing pop songs all started with Ronald Reagan. Reagan began the era of walk on walk off songs during his re election campaign in 1984. One of the songs he chose was Lee Greenwood's God Bless the USA. From that point on, politicians began borrowing all kinds of hit songs. Bernie Sanders has often borrowed a leaf from John Lennon for his campaign song Using Power to the People. During Barack Obama's re election campaign, his team often played signed, sealed, delivered I'm yours immediately after Obama's speeches. While the chorus was suggesting an Obama victory was signed, sealed and delivered. The opening line of the song, which was like a fool I went and stayed too long, seemed to send the opposite message. Prime Minister Stephen Harper's campaign theme was we're better off with Harper. So Harper, who was known to tickle the ivories every now and then, chose Better now by Collective Soul. Main lyric Let the word out I'm feeling better now. And nothing motivates party workers more than a good foot stomping theme song. Music not only keeps crowds at an emotional pitch, neurobiological evidence suggests that powerful music also releases a feel good chemical that enhances social bonding. Back in 2018, New Democratic leader Andrea Horvath chose Feeling Good by the Sheepdogs. Main lyric message yeah, I'm feeling good oh like you know I should Got the pressure beat Just like you know I would during the same election, liberal leader Kathleen Wynne chose Just Like Fire by Pink. The chorus said, just like fire burning up the way no one can be Just like me anyway in the States, Bill Clinton famously used the Fleetwood Mac song Don't Stop to rally his voters. As with any election, the subject is always the future, and Fleetwood Mac's lyric don't stop thinking about tomorrow captured that promise. The late John McCain was an ABBA fan who knew and chose the song Take a Chance on Me. One of the more peculiar choices was when billionaire Ross Perot ran for president back in 1992. The businessman from Texas announced his candidacy on the Larry King show and advertised his campaign via paid infomercials. His opponents had labeled him a crackpot, so Perot stared into the skid and unveiled his campaign theme song Crazy by Patsy Cline. When it was apparent Perot would not win the election, he held a victory party and danced with his wife to Patsy Cline's song as Bill Clinton swept into office. When we come Back Some politicians run into trouble when they co opt certain pop songs. Life is made up of many gorgeous moments. Cherish them all big and small with Blue Nile. Whether it's for yourself or a loved one, Blue Nile's unrivaled selection of expertly crafted fine jewelry and statement pieces help make all your moments sparkle. Blue Nile's experts are on hand to guide you, and their diamond guarantee ensures you get the highest quality at the best price. Celebrate a life well lived in the most radiant way and save up to 30%@bluenile.com that's bluenile.com Race the rudders. Race the sails. Race the sails. Captain an unidentified ship is approaching over. Roger Wait. Is that an enterprise sales solution? Reach sales professionals, not professional sailors. With LinkedIn ads, you can target the right people by industry, job title and more. We'll even give you a $100 credit on your next campaign. Get started today at LinkedIn.com results. Terms and conditions apply. 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Clearly, no one in the Reagan camp had really listened to the lyrics, which were actually a criticism of the way the country has treated its Vietnam vets. Springsteen asked Reagan to stop using the song. Many times, politicians are only interested in a section of a song, not the entire song, which can make their choices dicey. In the 1993 election, Jean Chretien's Liberal party chose a song by the band Animotion titled Obsession. While the song had a big synth beat to rock their campaign stops, the chorus lyrics said, you're my obsession. Who do you want me to be to make you sleep with me? Wisconsin Governor Scott Walker used a song from a band called the Dropkick Murphy's. Not long after, the band tweeted, please stop using our music in any way. We literally hate you. Here's an interesting alphabetical list. See if you can guess what they have in common. Abba, Adele, Aerosmith, Andrew Lloyd Webber, the Animals, Beyonce, Bruce Springsteen, Celine Dion, Creedence Clearwater Revival, Earth, Wind and Fire, Elton John, Foo Fighters, George Harrison's Estate, Guns N Roses, Neil Young, Ozzy Osbourne, Phil Collins, and Queen all of these artists have told Donald Trump to stop playing their songs at his rallies. While political parties can buy the rights to play songs, artists can also prevent political parties from using their songs. By the way, there was one more band that had asked Trump to stop playing their music. That band was Spinal Tap. Music has a way to stir the hearts and minds of armies preparing to do battle. It has always been so because music tells you how to feel. Political elections are a kind of battle. Candidates fight for votes, attack their opponents, and try to encompass their fighting slogans in songs. Songs have a unique ability to help you remember words or slogans. That's why Madison Avenue has employed jingles for decades. A slogan set to music is an earworm, and repeated exposure to a jingle in commercials embeds the theme in people's minds and hopefully follows them to the voting booth. Music can set a tone on the campaign trail. Music can make people feel they are pursuing a worthy goal, and it can fire up crowds to cheer, wave signs, and clap in unison. Music is part of the communal glue, and as every politician knows, a powerful song sure does make for a great walk on moment when you're under the influence. I'm Terry O'Reilly. We elect to record our episodes in the Terrastream Mobile Recording studio. Producer Debbie O'Reilly Chief Sound Engineer Jeff Devine Our rousing Under the Influence theme by Casey Pick, Jeremiah Pick and James Ayton Tunes provided by APM Music and let's Be Social. Follow me at Terry oinfluence this podcast is powered by Acast. I invite you to read next week's Fun Fact. Just go to ApostrophePodcasts CA and follow the prompts. It's easy. See you next week. Fun Fact Hi, this is Ben from Edmonton, Alberta. Before he was president, Ronald Reagan starred in commercials for Chesterfield cigarettes. There's one thing that will forever change the way you sleep, and it's the softest 100% organic cotton bedding from Boll and Branch. You'll fall asleep faster wrapped in the most luxurious comfort. You'll never sleep hot again. With airy blankets, cloud like duvets and breathable sheets. You'll experience pure comfort on night one and feel your bedding get softer with every wash. Discover the difference with 15% off your first order@bolanbranch.com with code buttery exclusions apply. See site for details. Does it ever feel like you're a marketing professional just speaking into the void? Well, with LinkedIn ads you can know you're reaching the right decision makers. You can even target buyers by job title, industry company seniority skills. 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