Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work.

He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space.

But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies.

If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait?

That's the question I'm asking in Episode 9 of Undisputed Authority.

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Chapters:

[00:00] Intro
[00:54] Chapter 1 - Borrow
[17:07] Chapter 2 - Insight, not content
[30:29] Chapter 3 - Mind Your Own Business

Resources:

Website: https://punctuation.com/
Books: Financial Management of a Marketing Firm, The Business of Expertise, Secret Tradecraft of Elite Advisors, Selling your Professional Service Firm
Podcast: 2Bobs

Sources used in this episode:

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33