Debbie Millman is one of the world's leading authorities on branding.

For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.

She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.

So when people ask her how to build a personal brand, her answer is surprising: don't.

She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself?

That's the story I'm telling in Episode 12 of Undisputed Authority.

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About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33