Jonathan Baker co-founded Monday Night Brewing in 2011, then spent almost a decade building it into an award-winning Atlanta craft brewery with taprooms across four states.

But at the height of that success, he stepped away to join his father David, who runs a 7-figure, one-person advisory firm in the creative services industry. David's a high-profile authority in the niche, working under the personal brand of "David C. Baker".

When Jonathan joins David, it's not as an employee. He's coming in as an equal. So how does a son build his own authority inside a niche where his father already owns the name?

That's the story I'm telling in Episode 10 of Undisputed Authority.

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Chapters:

[00:00] Intro
[01:07] Chapter 1 - Monday Night Brewing
[14:23] Chapter 2 - The menu of projects
[30:10] Chapter 3 - Scaling the operation

Resources:

Website: https://punctuation.com/

Sources used in this episode:

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33