Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience.

And yet together, they built the world's leading firm specialising in strategic communication, Duarte Inc.

Nancy became THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, and her books are foundational texts in the field.

How did she achieve all this? She focused on the one thing that moved the needle, not the many that nudge it.

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Chapters:

[00:00] Intro

[00:51] Chapter 1 - An 18 Month Window of Opportunity

[14:39] Chapter 2 - Moving Upstream

[22:23] Chapter 3 - G-Force Growth

Resources:

Duarte Inc. website: duarte.com
Books: Slide:ology, Resonate, Illuminate, DataStory
TED Talk: The Secret Structure of Great Talks

Sources used in the episode:

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33