Mark Stedman (3:16)
Basically, there are two steps to a good idea. Firstly, identify a problem. That's the tricky thing about ideas. Often they're reactions to the world around us, so there's no use sitting around and waiting for inspiration to strike. Notice those moments of friction or where you think, if only, and see where thought takes you. If you can't see a problem, look around you or listen to what others are telling you or other people. If you want to write a blog post on a topic you care about, find reviews of books in your niche and look for the comments that tell you what the book lacked. Plug those gaps with your own writing and boom, you've done had an idea. The second step, and this is a pretty crucial one, write the bugger down. As David Allen observed, in getting things done, your brain is for having ideas, not for holding them to get those ideas down on paper or in pixels and as soon as you can all right, so we have our big idea hanging around our neck. How do we get the rest of the world to catch on? Star wars was by all measures, a pretty big idea. Originally conceived as a sprawling space opera, movie studios were reluctant to get on board. Following the commercial flop of his previous film, THX 1138, what we now know as episode four was originally just titled Star wars, and a bunch of changes were made to the story to account for the likelihood of it not getting a sequel. People with ideas are often given the minimum viable product talk, but a minimum viable Star wars would have been shit. One of the reasons the film did so well is it had a rich mythology stuff that was already in Lucas head, yet years before a studio greenlit the script. Rather than try and take the big idea and make it smaller, Lucas chose to start with one part of it. Make it good and see what happened. Now, when I was a kid, my parents introduced me to Jeff Wayne's prog rock adaptation of H.G. wells, the war of the Worlds. It came out in 1978, and my parents had A copy of the vinyl for Christmas one year, they bought me the 20th anniversary double CD. And 20 years after that, Wayne released a new version as an audio drama with music so the same tune, but without anyone suddenly bursting into song. Jeff's still out here, pimping it, tweaking it, performing it in new venues and introducing it to new people. Just like Lucas. He found his one thing, his universe, his masterwork. And he spent decades turning the thing in his head into the thing we get to experience. Of course, they worked on other stuff in between. They paid the bills with other projects or pursued other passions. Hamilton wasn't conceived and developed in a linear process. It went through iterations and periods of pause before curtains went up for the first time. A musical is a series of songs connected by prosecution. A film is a collection of scenes. A restaurant menu is a series of dishes, each a little plan to be executed. Breaking your work down into its atomic parts doesn't mean losing the majesty of the whole. Instead, it's a way to make the thing manageable so you can accomplish it over time, making each element as good as it can be before moving on. So if you've got a big vision that feels too daunting to pursue, break it down and turn each element into a task. Complete the tasks step by step or mix and match between different categories of task. If you get bored or frustrated, like building a model out of Lego, the magic comes when the whole thing fits together. Jay Papasan met Gary Keller at Gary's real estate firm. Jay had worked in publishing before moving from New York to Austin, Texas. Gary had a bunch of book ideas in his head, and together they collaborated on one of those ideas, a book called the One Thing. It's one of those businessy, self helpy kind of books, so I won't bore you with it, but the gist is that you need one big idea and you need to focus, really focus on making that thing work. That focus comes from a big, hairy question the book poses. It's very dull. So let's gear up by thinking about Wallace and Gromit. One of the things we know about Wallace, apart from the fact that he loves cheese and has a mouth wider than a canal, is that he builds intricate contraptions to help him with everyday tasks, like making breakfast or putting his trousers on. These contraptions are often called Rube Goldberg devices, for it was he who popularized the idea of these absurd, moral, mechanical monstrosities. If you want to see a great Rube Goldberg device in action, check out the video to the song this Too Shall Pass by ok, Go it starts with the band's bassist, Tim Nordwind, rolling a toy truck into a row of dominoes. The big question Keller and Papasan want you to consider is like that toy truck knocking the first domino, which then sets the whole thing in motion. The question goes like this. What's the one thing you can do such that by doing it, everything else will be easier or unnecessary? That's quite a mouthful, but it really means finding that one pin that once you strike, it will knock everything else down. And I think this might be the hardest part of the whole creative process. I'll take you briefly behind the scenes here for a moment. I was finding this section a bit tricky until, in a twist that might be too meta even for me, I hit upon the Rube Goldberg metaphor. And not to make this too much about me, but I spent Thursday in a right old funk because I couldn't find the one big idea for what I do with the time that isn't spent to making the thing you're listening to right now. More of that later. I bring that up purely to acknowledge that this part of the process is actually and annoyingly really hard. But once you find it, everything else slots into place. One of the best ways to get there is in dialogue. If you can call up a friend and have a chat over a coffee or via Zoom, they can ask questions that will unlock something in your head that makes knocking over that first domino super easy. In fairness, they might not even have to ask anything. Sometimes just describing a problem out loud to another human is enough to help you unlock problem solving abilities you never knew you had. AI tools can help with this a little, although go sparingly because studies are coming out that show if we stop using our critical thinking skills, we lose them. Now, once you've got your big idea and you've broken it down into smaller bits, then identified the first domino that will make the whole thing easier to knock over. The next thing is to build good habits so you're consistently making time for your big idea. We're going to keep returning to the subject of habits, but the idea is that they stack just like the small tasks that make up our big work. If you're making a commitment to get healthy, whatever that means for you, trying to do everything at once, reach a calorie deficit, get 10,000 steps in a day, lift weight to quit caffeine and swap the mojito for a mocktail likely means you'll bugger up the whole enterprise because it turns out you're human, and buggering up is just part of the design. So think about ways you can make time for your work, and check out episode three of this very podcast for a refresher on getting the hard part of your day done with. First thing One of the ways in which we humans are fallible is we think we can multitask, when really what we're doing is much like the processor in your fancy digital telephone, focusing on one task for a short period, switching to the next, then the next, then back again. CPUs are really good at that, but humans really suck at it. It can take us around 20 minutes to fully get back into the zone once we're distracted, which is something that happens on average every 11 minutes. Now, the Pomodoro Technique from episode four can help us here as long as you remember that the idea isn't just to focus for 25 minutes, but to focus on one specific thing. If you've laid out an hour every Thursday evening to crochet, crochet is what you should be doing. And don't fall into the trap of thinking that because you enjoy the process, that means it's basically free time that could be subsumed by someone else's priorities. Protect your time for creative work as long as you can. No matter how busy and stretched you are, there's always a way you can get a bit of time to work on your thing. You just have to ask yourself how important it is to you. And if, for example, not getting your creative time in makes you a crabbier parent, you don't just owe it to yourself. Which brings me to the subject of willpower. Just like steam power or wind power, willpower is a form of energy, and while they're renewable, they're not perpetual. Something needs to go in in order for something to come out. Whether you're working on a big artistic project or making a significant life change, you need to run on a full tank. Otherwise, those decisions that do require willpower will end up defaulting to the easiest, most familiar path Had a long ass day and you forgot to put your meal prepped dinner in the slow cooker that morning. It's somebody say justice. A child with a bike and three other jobs can be at your door with a full bag of bow buns in 30 minutes or your money back. The kinds of things that can SAP your willpower are big decisions, suppressing emotions and modifying your behavior in pursuit of some sort of lofty goal, especially if that's a long term goal. So make the Right thing. The easy thing. Just like we talked about with the frog episode, a guitar sitting in a case under your bed is is going to get played infinitely less than 1 that's standing between the TV and the remote. Now, I'm not out here advocating for tough choices and hard decisions. Kind of the opposite really set up your life so the stuff you want future you to accomplish is laid out for them. Another way you can get traction on your one big idea is to ruthlessly cut out everything in your life that doesn't match that vision. Okay, that's a bit extreme, so let's back it off a tad. A long term goal for lots of creative minded people is to get to do the thing they love all the time without too many unnecessary constraints or conflicts. Very few of us get to achieve that, but it's something worth working towards. So how can you edit your life so that there's less friction around the stuff that doesn't fit in with your goals? I briefly mentioned meal prepping earlier. This isn't necessarily about a particular diet, but it's a way of batching a bunch of tasks so you're not switching between them every day or having to make a costly decision about what to cook. Another thing that's going to subtly deplete your willpower. Similarly, at work, if someone's repeatedly asking you to do the same thing each week, like put some numbers into a PowerPoint presentation, what can you put in place that bit by bit eventually means they're doing the thing themself and maybe only coming back to you for approval. If the boss's assistant is asking you for those numbers on a regular basis, can you publish them automatically to the intranet and share the Excel formula for building the bar chart? Whenever I have an annoying job I think someone else should be doing, I clear the path and make it as easy easy as I can for them to do. And then tell them that by doing it themselves they're not having to wait around for silly old me to get round to it. It works more often than it doesn't. Among the other pieces of advice Keller and Papasan give in their book, some of which is a bit too hardcore businessy, is to embrace the chaos and at least in my reading, to give yourself a damn break if you put too much pressure on yourself or your project. Your one big idea to work like it's your last chopper out of naam. You're probably going to push yourself into the red and into burnout when it comes to creative pursuits. The only person to whom you owe anything is you. You're always doing the best you can with the resources you have. And those five words with the resources you have are critical for you to remember. Moving towards something big will inevitably mean sacrifice. Of course, something has to change, usually your level of comfort, in order for big things to shift. But those shifts won't be sustainable if you put too much pressure on yourself for everything to be just right. So when the dog demands too much of your attention or the washing line breaks and you have to fit a new or Janet from Accounts Receivable goes off sick and you have to show the temp how to use the invoicing software. When life happens, your big project will have to take a temporary backseat. Just remember that it's only a blip. And sure, if you're George Lucas or Jeff Wayne, that blip might be 20 years long, but that big project will still be there when you're ready. But what if you haven't found your one thing yet? Time's ticking. You've gotta get a move on. Like Mozart was a genius at like five or whatever, and all these influences just keep getting younger and richer. Okay, sure, but Vera Wang, Toni Morrison, Anthony Bourdain, James Dyson, even The Kentucky Fried Colonel didn't hit public notoriety until they were in their 40s or beyond. Just keep being curious. Notice things, ask questions, especially dumb questions, and follow what interests you. You'll find it eventually, or you won't, and you'll just spend a lot of time being interested and curious. Which is a pretty cool way to spend a life, if you ask me. Especially given that in the whole vastness of the universe, our lives amount to one of those weird little coffee half burps that never quite emerges. And if you do find your thing, how can you be sure it's the thing? You know, the main one? Oh my word. I have lost count of how many times I've thought this one's the big one. It's all leading up to this. And honestly, I don't know if I agree all that much with Keller and Papasan. I think you can have many things, but if you look hard enough at the projects you're flitting between, you'll probably identify a pattern. And that's the thing. Not the work itself, but the overarching theme. So, yeah, your next project might not be your magnum opus, but to paraphrase one of my favorite TV quotes, it might just be the thing that gets you to the thing. Undo is written and produced by me, Mark Stedman. You can Find more resources at Undo FM Thing, which is also where you can sign up to support the show from just $3 a month. And if you do, I'll give you a shout out next week. We're finally doing it. We're diving into atomic habits. Stick around after this break and I'll tell you all about my new cooking show. Yups. I'm serious. Back with you in a tick. That's my impression of the acast ad noise, and I'm glad to let you know that that is the last you'll be hearing of it, at least from this podcast. From now on, the only commercial messages you'll hear will come from my voice and there won't be like five minutes of them per episode. If you know anyone who was listening to the show and who bailed because the ads got too annoying, please do let them know that we've righted the ship. As you can gather, writing a TED Talk every week takes its toll. And while I'm never going to guilt you about listening for free, some level of remuneration for the effort is always appreciated. So if you'd like to show your support for the show, you can do so@patreon.com undo podcast. I don't have a team. I don't hand work off to an editor. Everything you hear is made by me in my home studio. So if you can support me via Patreon, that'd be amazing. Oh, that was a fun one. So you join me here in the shed, where first order of business is to give some thanks to Tyler, to Shannon, to Evan and to Jillian for becoming the latest supporters of the podcast. Over at patreon.com they they are receiving over this shout out my thanks and also ad free listening more behind the scenes posts from me, mostly consisting of chilli and cats and the ability to suggest other topics for episodes. So yeah, I'm starting a cooking show. How weird is that? I've actually already started. It's called Pimp My Scallop. Now let me give you a little bit of history here. Here in the Midlands, I'm, I'm based in a part of England called the Midlands, which is, as you might suggest, as the name might suggest, it is in the middle of England, I mean the West Midlands, specifically the best Midlands. And around the Midlands there is a thing that we affectionately refer to as the scallop or the scallop line. And this is a geographical boundary within which if you go to, I don't know, 9 out of 10 chip shops and ask for a Scallop, they will give you a deep fried disc of potato. So it's like, it's just a potato cake. It's literally just a slice of potato, fairly thick, battered, just covered in batter. And it's absolutely magnificent. It's that simple. And it's, it's, it's, it's a sort of pretty snack before the big game of your, of your fish and chips. It's, it's something to eat on the way home and there's just something delightful and you know, you could, you can pop one in your pocket and as long as your body heat keeps it warm, it'll be lovely. They, they do very well in the air fryer if, if you want to keep them and hold one over to the next day, they're absolutely delightful. And they are mainly to be found in specific geographical regions. So part of my current focus, my sort of big work, the thing that had me a little bit upset on the sofa on Thursday trying to figure out what the hell I'm doing, is helping local communities communicate. So that is helping small organizations, community organizations, little charities, social enterprises get their digital comms right in a way that is fun and characterful and kind of warm and big hearted and all that kind of stuff that humans get when they meet other humans, rather than the slightly stale version that we often see on social media when a meme is kind of being very hastily followed and in a kind of artless way by a big corporation. And that's kind of the, the idea that I hit upon and I wanted to do something on TikTok. I've wanted to do something on TikTok for ages, or, you know, Instagram Reels, YouTube shorts, same kind of thing. There's something about short form video that I, I mean, a lot of it. And that's possibly a thing for another, another time. And it may be a. I may record a little Patron only exclusive on this. I think it's really important that if you want to start making something in a particular medium, you've kind of got to be a bit of a scholar in that medium. Like you've got to have opinions about it. But that's a topic for another day. So I watch a lot of short form video. I know what I like, I know what my tastes are. And I thought, here's going to be a really neat idea. So I started a cooking show where every week I pop to my local shop, at my local chip shop, I get a scallop and then I come home and I pimp it. I pimp it out. I make something fancy with it. So the first week, three days ago, as this episode drops, I pimped a scallop into. Or scallop. I haven't quite decided. I think I'm sticking with scallop. I'm gonna have to, I'm have to fall on one side of the bench either way or the fence. The scallop. Scallop fence. I, I pipped a scallop into a salad nissoise and sort of used the scallop as croutons basically on the top. And it was absolutely lush. It was lovely. And so next week I'm doing something with beans. As in like edamame beans and broad beans and all sorts of things. It's sort of a spring, a spring salad. It's going to be absolutely delicious. I've got all sorts of other ideas. I might put one in a curry and see what happens. So the whole idea is, is to create a little video that is kind of Birmingham Ish or Brummy, as we would say. Birmingham is the city I'm from and we call ourselves Brummies because the old name, the old worldly name of Birmingham was Brummagen. There you go. Little fact for you. So something brummy. And also while I'm cooking, while I'm showing the, the cooking process, I'm also shouting out a local community initiative like a kitchen that gives away free food or a food bank or something that's doing something positive in the local community community. And that way I am exercising my wish, my, my creative urge to do something fun and peppy and snappy and, and humorous in short form. Much as I'm exercising my want to create long form content with, with this show kind of bookended. This comes out on a Monday. Pimp My Scallop comes out on a Friday. They're very different and that's a lot of fun. But it's all about, in that aspect. It's all about a particular thing. It's all about helping people get together, discover what's in their community and have some fun in the process. And it's a way of pimping myself out to say, hey, I know what I'm doing when it comes to making social content. So you might hire me to make social content. That's kind of the idea. And so that was that moment I had to go through that process of sitting there eating fried chicken, watching whatever TV show I was watching and kind of feeling a bit sad and dejected. I had to go through that on Thursday. In order to actually discover. Oh actually this is where I want to, this is where I want to go. You know, this is my one big thing in terms of how I'm going to make an income for myself outside of Undo. This is sort of, you know, where the, where the, where the puck is going if I'm going to quote Wayne Gretzky. So as I so often do. So yeah, like that's the annoying thing about these process and, and so for me it was a combination of a few thoughts that were going through my head thinking about some of the, the videos that perform well on TikTok. Letting some of those ideas just rumble around in my head and kind of percolate. Having a couple of chats with Chat GPT and again I say I think, you know, do this sparingly and actually letting an idea kind of present itself to you. I think sometimes we don't have ideas. I think ideas appear like the Terry Pratchett brick hitting or the Motive inspiration hitting a brick. I think that's what happens. And Elizabeth Gilbert, the writer of Eat Pray Love talks about the same thing. Listen, I've wanged on at you long enough so I'm gonna get out of the shed and get back into the flat here. Thank you so much for spending this allotted amount of time with me. I feel like it's been a goodly amount of time, so thank you and I'm looking forward to chatting next week with you about Atomic Habits. In the meantime, if you've enjoyed this, you've made it this far. Thank you so much. If you would like to support the show, then there's a couple of ways you can do that non monetarily. If you give us a review that helps other people when they discover the show, it shows them that they're in the right place and they're probably going to have a good time. And I publish those reviews over on Undo FM reviews. So whatever you have to say, chances are it will get published. So thank you for, for doing that. And if you have got a couple of dollars to rub together and you'd like to show your support for the show and get ad free episodes, usually a little bit earlier than everybody else gets them and the odd extra goodie, the chance to join community chat space to suggest episode ideas and potentially depending on the tier, you pick a monthly hangout. If any of that sounds of interest to you, then patreon.com undopodcast is the place to go. Thank you again. Have a wonderful week and I look forward to chatting with you. Again next Monday.