On today's episode of the podcast I'm sharing

Are you ready to unf*ck your biz? The doors are now open to our signature program, Unf*ck Your Biz, where we go through our six-part framework to get your legal and tax shit legit through our video course with group coaching support through weekly calls and a group Slack channel. You get access to our bookkeeping spreadsheet, quarterly tax estimator, contractor classification guides by state, our state-by-state business blueprints and so much more. The doors close on Monday, December 16th. Learn more at unfuckyourbiz.com

November was an exciting month, we experimented with new strategies to lead up to the launch so we'll dive into the report but before we do, you can grab your free copy of How to Conduct a Profit Report for Your Business at www.notavglaw.com/355 to follow along with my step-by-step process and run your own profit report.

November Projections vs. Actual

• Monthly Clients: $8,500 → $8,900
• UYB: $0 → $0 (Doors were not open in November)
• Compliance Club: $13,000 → $21,000
• Contract Club: $7,500 → $13,850 (We did a promotion before we increased the price and it closed December 2nd and we had over $15k those last two days so more will be reflected in our December report)
• Trademarks: $2,500 → $6,750
• Other: $2.500 → $1,500

Total revenue: $33,500 → $52,000 (A record revenue month for me)

Profit

Total revenue: $52,000
Cost of Goods: $227 (printing my books)
Expenses: $22,678
Profit: $29,000
Owner's salary: $5,300

Total business profit: $23,708

Notable Expenses

• Employee wages: $8,500 (Pretty high, but I had two team members with me at Wedding MBA clocking extra hours at our booth)
• Contractors: $4,000
This brings my team expenses to $12,500
• Monthly tools: $1,900 (Higher than usual, but I have an annual payment of $1,500 for Kajabi)
• Affiliate payments: $380
• Marketing: $800
• Hotels: $1,600
• Trademark client fees: $1,900

How am I feeling about the numbers?

Prior to November I was not feeling great, we had a pretty bad spring and summer. But November slingshot us over our adjusted goal of $270,000 good goal. We got to $280,000 and with our UYB launch in December, I know we'll be able to hit my adjusted best goal of $300,000 for 2024.

This was a big profit month, but we know I love transparency, so a lot of this is actually going to loan repayments. In October I took out a $15,000 Stripe loan to help get out of the hole of the summer and run payroll and make investments into our November launch. We went from our Compliance Club launch to Contract Club launch to Unf*ck Your Biz launch. We did our workshops to launch UYB as a paid workshop because there was more content in it than past years but anyone who had the Compliance Club, Contract Club or came by my booth at Wedding MBA had the opportunity to register for free so we had about 700 registrants between our two workshops.

Compliance Club Debrief

We offered a few price points - $10/month or $180 for lifetime membership to this monthly compliance newsletter, private podcast and additional compliance resources. I started the lifetime membership at $250 and offered it first to the 19 people on our Compliance Club waitlist but even as warm, interested leads, 8 people opted into monthly instead of the lifetime deal. I lowered the price to $180 as I found that interest in a lifetime deals is best when the price of lifetime is just under the cost of 2 years so people would price anchor that at $240 and psychologically under $200 is more attractive. Once I lowered the price, 70 of the next 92 people who joined were lifetime. I capped lifetime at 100 members and we had 101, one person snuck in as I was toggling it off. I then changed lifetime to annual and made it $90. The Compliance Club is not currently open, but you can get on the waitlist at notavglaw.com/compliance. The Compliance Club is also a temporary upsell on paid offers like the Contract Club.

Total revenue: $20,800
• Lifetime: 101 sales
• Annual: 22 sales
• Monthly: ~80 sales

Our launch goal was 50 monthly sales and 50 lifetime with a stretch goal of 100 lifetime sales. We surpassed those goals.

Wedding MBA Debrief

• 40 book sales
• 35 Compliance Club lifetime memberships
• ~40 Contract Club sales

Current Project Plans

• Wrap up Unf*ck Your Biz launch
• Move into our Quiet Weeks
• Run our clubs and programs to a higher level in 2025
• Doing less to do more in our business in 2025 (I'll dive into this on next week's episode)

Key Performance Indicators

• Bumps across the board on everything as a result of promotions
• Instagram: +80 new followers
• Facebook group: +50 new members
• TikTok: -4 followers
• Website: 40,000 unique visitors (about quadruple what we see in a normal month)
• Quiz starts: 107 starts, 68 finishes
• Email subscribers: Went up a bit despite higher unsubscribes due to promotion
• Podcast downloads : down

December Projections

• Monthly Clients: $8,500
• Contract Club: $22,200 (we did $18k in sales at the end of our Contract Club promo that fell on December 1st and 2nd)
• UYB: $35,625 (15 full pay, 25 on monthly payments) I think we'll be a bit below this goal of 40 students based on current data, but we will see)
• Trademarks: $5,000
• Other: $2,000

Total: $70,875

YTD Revenue

• On track to finish around $330k which would be very exciting considering, especially how the first half of the year went after my mom was put on hospice and passed away.

If you're dealing with anything in your personal life that's going to make this holiday season or next year rough, remember that you can always circle back to your business goals and take a break for your mental health or to spend time with family. I've been there and many of us have all been there. Keep that in mind as you do your own goal planning and figure out how you're going to make it through. Business is a roller coaster and we can do our best to make it look like a kiddie roller coaster, but there are always hills and valleys and we are here to support your legal and tax goals.

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