On today's episode of the podcast I chat with my book coach, Jodi Brandon, about the process of writing a book for your business. From concept to completion, Jodi works with business owners who want to write a book to help market their business. Jodi is my book coach, friend, and we have been in a business mastermind together for over five years now.

The doors to my signature program, Unf*ck Your Biz, are currently open. We're capping it at 10 members this go around so if you've been thinking you need to get yout business and tax shit legit, head to notavglaw.com/uyb

I chat with Jodi about the process of writing my book, Unf*ck Your Biz, which stemmed from the curriculum of my signature program of the same name.

Jodi shares that the key for business owners writing a book is to know how to use it in a way that works for their business. For me, it started as wanting it to be my lead gen offer. I wanted reading the book to make people want to sign up for the program. We still use it like this, but I now aso use it as the textbook for the Unf*ck Your Biz program.

When I first came out with the book, against Jodi's advice, I left out some of the juicy info so it because I was worried that people wouldn't join my program if they got everything they needed. But this was not the case, people still needed to implement the work we cover in the book, so I added all the info back in and now it doubles as the course reference book.

I'm currently on the third edition of my book. There was a year between editions one and two and then two years later we came out with edition three and added in four chapters I currently want to add two more chapters on trademarks and update some of my personal anecdotes, but the content itself is evergreen.

The book has also been a great tool for in-person conferences. People love a tangible item at tradeshows and events so it's been a great lead gen in that way. You can also buy the book on its own on my website for $30.

Jodi has played a role in over 900 books getting published. She sees that small business owners are really dialing in now and paying less attention to what the bigger, traditionally-published authors are doing. There's also been a shift from needing to have your book on Amazon to it being icing on the cake but that the real ROI is coming from direct sales whether of the book individually or in a bundle.

Jodi has written her own book on the process of writing a book for your business, titled Write. Publish. Market. From Idea to Published Book: The Entrepreneur's Blueprint. The goal for her book is to make the process of writing a book less intimidating for business owners and to know they can hide Jodi if they don't want to DIY the process themselves. It's a top of funnel lead generator for her business along with a credibility/authority boost.

Get in Touch with Our Guest
Jodi Brandon
Learn more about Jodi at www.jodibrandoneditorial.com
Get Jodi's book, Write. Publish. Market. at https://www.jodibrandoneditorial.com/book