Today, positioning is everything, whether you are starting a company, launching a new product, or trying to build your personal brand. The latter might be the most difficult as things can get, well, personal when it comes to personal brand.

April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new products. Yet, in this week's episode of Ungated Marketing in an interview with Fernando Amaral, she deep dives into her personal journey of positioning herself as the positioning expert.

Join us as we discuss:

How to position your personal brand
How to reach your first clients
Book as a demand generation tool
The hidden potential of self-publishing
Blogging as SEO in personal brand positioning
Why Twitter is great for testing new ideas
How to find your worth and set pricing that works for you

Resources:

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Position Yourself to Win — Defining Your Value with April Dunford