What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model.

What you’ll learn:

Turning agency challenges into scalable product opportunities.
The importance of understanding customer needs and validation.
How content marketing drives growth on a limited budget.

David’s journey offers valuable lessons for marketers aiming to create lasting impact. Don’t miss this chance to learn practical strategies for building your own success story.

Competition time 🏆

Want a free signed copy of Productized by David Hart?

All you have to do is email us at unicorny@selbeyanderson.com and let us know why you should get a copy.

About David Hart

David is the 'Agency-to-SaaS' guy. Having started his own agency which he sold to focus on his SaaS business, ScreenCloud which today is delivering north of $20m in ARR, he's uniquely qualified to talk about the opportunities and challenges involved.

David has since stepped away from the day-to-day of his SaaS business and is working with companies who have a product idea that they want to spin out into a standalone business. He is also a NED of several early-stage SaaS business, an investor and the author of the book, 'Productized: Stop Selling Time and Transition to Selling SaaS'.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/dL1q94I0CUw

LinkedIn: David Hart | Dom Hawes

Website: davidhart.io

Sponsor: Selbey Anderson

Other items referenced in this episode:

The Mom Test by Rob Fitzpatrick

Conversational Marketing by David Cancel and Dave Gerhardt