Saurabh Gupta, founder of Binocs, and provides a brief background on his career at KPMG and Verizon. Saurabh explains that Binocs uses generative AI to accelerate commercial due diligence, industry analysis, and company analysis. The tool is designed to support private equity clients, particularly in analyzing private companies. Saurabh mentions that the focus of the demo will be on industry analysis and investment memos.

Binocs Home Page

A Demonstration of Binocs

Saurabh navigates to the commercial due diligence section of Binocs, highlighting four main areas: industry analysis, investment memos, growth strategy, and valuation analysis.

Industry analysis

Saurabh explains the process of conducting an industry analysis, including selecting a geography, industry segments, key players, and uploading documents. The tool allows for detailed analysis at various levels, from country to state, and is used globally by clients in different regions. The inputs required for an industry analysis, include industry name, geography (state, country or region), and optional focus area description and project code.

How Binocs Generates Industry Reports

Saurabh demonstrates how to input data for an industry analysis, selecting Colorado as an example geography.

Geography Input

The report generated includes an executive summary, industry overview, industry segments, key industry trends, customer overview, industry market size, and more. The report also includes references and sources used in the analysis, which can be linked to for further information.

Company Snapshot

Saurabh explains that the system builds a knowledge base each time a report is run, searching the web for relevant information and creating a detailed issue-tree based approach to identify the right references.

Product Report

Exporting Reports

When asked if the reports can be exported and shared with listeners, Saurabh confirms that they can be downloaded as PowerPoint presentations or PDFs. The system allows users to share the report link without requiring a login, making it accessible to others. The extensive amount of information in the report, including various topic areas and subcategories is highlighted. Saurabh mentions that the report can take 30 minutes to 60 minutes to run, depending on the granularity of the analysis.

Building Market Models

Saurabh explains that the system not only compiles information but also performs cognitive work, such as building market models and triangulating market sizes. The system can calculate market sizes by analyzing various factors, giving an example of market sizing of Building Materials Distribution market size through the US value of construction, material share, and distribution margins. The detailed logic and assumptions used by the system allows users to audit and adjust the results.

Market Size Estimation

Saurabh provides an example of how the system triangulates market sizes and builds multiple market models for accuracy.

Competitive Positioning

Saurabh discusses how the system can analyze competitive positioning using social media reviews, G2 reviews, and comparative literature. The system can also perform financial benchmarking by connecting to public filings and comparing public competitors' revenue growth, profitability, and operating efficiency. It is noted that the system currently does not allow downloading data into Excel but mentions it is on the roadmap. Saurabh highlights the potential inorganic opportunities identified by the system and the detailed competitor profiles available in the appendix.

The Company Profile Section

Saurabh introduces the company profile section, which includes an investment memo for conducting a deep dive into a company.

Investment Memo

The system can generate an overview of the company's geographical footprint, products and services, distribution channels, and key purchasing criteria. The report also includes industry analysis and financial benchmarking, if financial data is available.

Pricing Structure

The conversation turns to the pricing of the reports, and Saurabh explains that unlimited access to the portal, which includes industry analysis and commercial due diligence reports costs $2,500 per month for three seats, while individual industry reports cost $500 each. The system allows users to purchase credits and run analyses as needed. Saurabh provides an overview of the current user base, which includes consulting firms, private equity companies, investment banks, and corporates. The system is used for various purposes, such as pre-LOI research, growth strategy, and industry analysis.

Additional Features

Saurabh mentions additional features like a chatbot that can answer questions and build proposals, interview guides, and expert interview notes. The system can connect to proprietary data sources and subscriptions, enhancing the depth of the analysis. The comprehensive nature of the tool and its potential to save time and resources for consultants and investors is a major benefit.

Umbrex Members Discount: Saurabh is offering a 20% discount to Umbrex members. They recieve a discount coupon on the payment page when they sign up using a referral link.

Disclaimer:

The Binocs reports have been entirely generated by Artificial Intelligence. The research and insights provided are based on information we consider reliable at the time of generation. However, we do not guarantee the accuracy, completeness, or timeliness of this information. This report is intended for informational purposes only and should not be used as the sole basis for making investment decisions. Readers are encouraged to perform their own due diligence or consult with professional advisors before taking any action based on this content. Please note that any reliance on this report is at the reader's own risk, and we disclaim all liability for any potential errors or omissions.

Timestamps:

02:22: Demo of Binocs: Industry Analysis and Investment Memos

05:29: Generating an Industry Analysis Report

07:13: Exporting and Sharing Reports

09:49: Cognitive Work and Market Modeling

13:45: Competitive Positioning and Financial Benchmarking

17:06: Company Profile and Investment Memo

26:18: Pricing and User Base

29:10: Additional Features and Future Plans

Links:

Website: https://binocs.co/

Permalinks:

PowerPoint: IR Building Product Distribution Binocs Concise

PowerPoint: IM Hammertech Binocs

PowerPoint: IR Building Product Distribution Binocs

Disclaimer:

This report is intended for informational purposes only and should not be used as the sole basis for making investment decisions. Readers are encouraged to perform their own due diligence or consult with professional advisors before taking any action based on this content.

Please note that any reliance on this report is at the reader's own risk, and we disclaim all liability for any potential errors or omissions.

This episode on Umbrex: https://umbrex.com/unleashed/episode-642-saurabh-gupta-co-founder-binocs-ai-driven-commercial-due-diligence/

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

*AI generated timestamps and show notes.