It's December, and a lot of people are distracted by holiday preparations. It's usually the month where gym owners generally see a dip in revenue because members stop going to the gym. Instead, they are traveling to visit family and friends or busy catching up on other goals before the year ends. So, some gyms close in December and just reopen in January. But it doesn't have to be that way.

In today's episode, Bob shares three actionable ways for gym owners to win December. These tactics are the same ones that he uses for his gyms, and they actually work! So don’t be crushed by the holidays. Instead, learn to smash the holidays.

“You have to give people a reason to sign up.

Give them a great reason to take the next step.”

- Bob Thompson

In This Episode:

0:00 How gyms can win December

0:59 Three key areas you need to focus on

2:21 Launching an internal promo to keep your current members coming

7:53 External offers and cool seasonal promos to bring in new people

8:56 Sample challenges and tactics you can try to keep members engaged

10:15 It's a great time to continue running ads (even when others are pausing their ad campaigns)

11:40 Don't be caught in the “money later” effect of advertising

14:13 How to make December an absolutely fantastic month for your gym

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