How do you get quality leads? Whether you’re a new entrepreneur or a seasoned business owner, your business needs conversions. It's that simple. Lead generation is vital to a thriving business and is key to every successful marketing strategy. One way to generate leads is to run paid ads. But how much money should you allocate? How would you know if the numbers are good? How can you reduce your ad spending? Planning your ad strategy can seem a little daunting when you’re just starting with advertising. So here's Bob to share the lessons he learned from running a million dollars worth of ads (specifically FB ads). Get ready to learn what metrics to look out for and what's working right now in today's episode of Unleashing Greatness.

“If you haven't had success with Facebook traffic yet, do not give up.

It still works really well; you just have to know what you're doing.”

- Bob Thompson

In This Episode:

0:00 The result from a million-dollar ad spend

2:14 Is Facebook still a great way to generate traffic?

3:20 Two things to look for when running FB ads

6:35 Four key areas that influence your lead flow and cost per lead

7:59 What you can do if the numbers are off

11:41 Factors that contribute to the success of your lead generation

13:12 A simple yet effective ad copy framework (Tease-Please-Seize)

14:52 How organic content affects your traffic

15:17 Learn how to improve your landing page conversion

17:30 This is how everything comes together

Connect with Bob: