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Unofficial Partner Podcast | Wave AI Podcast Notes

Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

32 episodes

Episodes

UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl

00:57:185/5/2026

UP547 Picks and Shovels: The Ecosystem Investment Thesis

00:51:445/1/2026

UP546 NBA Europe: It’s not about basketball

00:49:124/28/2026

UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans

01:05:014/21/2026

UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy

00:42:184/14/2026

UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room

00:59:094/7/2026

UP542 Wedge Issues Live: The Golf Business in 2026

00:46:183/31/2026

UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet

00:44:563/27/2026

UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

00:57:393/24/2026

UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor

01:08:543/17/2026