In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.

Sponsors:
Fishbowl - http://uqb.promo/fishbowl

(00:00) - Crossover Welcome

(00:44) - Meet the Hosts

(03:10) - Why Bookkeepers Undervalue

(03:51) - Alicia’s Wake Up Call

(08:11) - Brenda Success Story

(12:04) - Losing Trained Talent

(17:35) - Scaling the Incubator

(22:42) - Pricing and Training Model

(27:06) - Hiring Employees Reality

(29:18) - Building Full Program Stack

(30:05) - Building Support Systems

(31:12) - Pricing the Incubator

(34:09) - Perks and Discounts

(34:52) - Scholarships and Payment Plans

(36:00) - Charging What Youre Worth

(40:16) - Pilot Program Uncertainty

(42:03) - Scaling for an Exit

(44:04) - Owning Authority

(46:29) - Experts Mantra Shift

(54:43) - Do It Anyway

(57:11) - Wrap Up and Takeaways

LINKS

Alicia’s Upcoming Classes

4/28/26: Converting from QBDT to QBO: http://royl.ws/QBDT2QBO?affiliate=5393907
5/12/26: QBO Ledger: http://royl.ws/ledger?affiliate=5393907
5/19/26: QBO Solopreneur: http://royl.ws/Solopreneur?affiliate=5393907
5/26/26: QBO Advanced: http://royl.ws/QBO-Advanced?affiliate=5393907
6/2/26: Intuit Enterprise Suite: http://royl.ws/intuit-enterprise-suite?affiliate=5393907
6/9/26: Intuit Accountant Suite: http://royl.ws/QBOA?affiliate=5393907

We want to hear from you!

Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.

Join our LinkedIn community at https://www.linkedin.com/groups/14630719/

Visit our YouTube Channel at https://www.youtube.com/@UnofficialQuickBooksPodcast?sub_confirmation=1

https://www.earmark.app/onboarding