The pandemic has seen a boost in online shopping across India, and Reliance backed Ajio is no stranger to that. But it’s not just good timing and luck that has brought it neck-to-neck with market leader Myntra. The company has been fixing bugs and building strengths to rise the ranks and holds the promise of toppling Myntra from its throne. But that’s not the end of the road for Ajio, they want to become omni-present in Indian retail and their strategy for it goes deep.

Story originally reported by Pranav Balakrishnan. Subscribe and read the story here: https://the-ken.com/story/how-reliances-ajio-went-from-fashionably-late-to-flavour-of-the-season/

Hosts: Olina Banerji, Rohin Dharmakumar.

Music and editing by Sameer Rahat of Baqsa Studios.

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Source of external audio snippets

Demystifying Omnichannel: https://www.youtube.com/watch?v=oWEWYV5NUHs&t=2094s

Reliance Industries AGM 2021: Mukesh Ambani's Address: https://www.youtube.com/watch?v=P3XNf70Mx5E

Myntra vs Ajio | comparison between Myntra and Ajio in hindi: https://www.youtube.com/watch?v=-MrqT8U-f_I

Myntra vs Ajio| 5 Main differences which everyone should Know: https://www.youtube.com/watch?v=WYRK3Mqnioo

Sonam K. Ahuja x AJIO Big Bold Sale | July 1-5: https://www.youtube.com/watch?v=PUdCSmU2bLY