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Remember those neighbourhood aunties with their side-hustle of selling women’s apparel to their social circle? E-commerce company Meesho built a tech-layer over that and has risen to dominance in India’s tier-2 and below cities. The multi-million dollar industry known as social commerce is set to grow to twice the size of all e-commerce in India, and Flipkart wants to get in on the action. The giant is sending its own fleet to fight for what Meesho has, and then some. It’s a battle for dominance and we’re taking you right to the centre of the action.

Story originally reported by Bhumika Khatri and Pranav Balakrishnan. Read the full story for free: the-ken.com/podcastoffer/

Hosts: Anushka Chhikara, Olina Banerji.

Guests: Lakshmi and Prakash, resellers on Meesho.

Translation assistance: Smrithi Shetty, Renu Chhikara.

Music and editing by Sameer Rahat of Baqsa Studios.

Share your feedback with us on podcast@the-ken.com