Podcast
Unpacking the Digital Shelf
Hosted by Digital Shelf Institute · EN
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
38episodes
Episodes
Newest firstAll episodes
Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan
4d ago00:27:17Tap to summarizeThe apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected Commerce & Media at Gildan, has a saying that has served him throughout his experiences at brands like Spanx, Zegna, and his current role: when the game changes, you had better change with the game, and as soon as possible. He focused this sense of urgency and opportunity on what it means to the humans at the center of Gildan’s mission - the shopper. His team supercharges their digital experiences by empowering them to use AI to drive impactful outcomes. Jason explained it all to us.
Transcribe →You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph
2w ago00:35:31Tap to summarizeThe leadership guru James C. Maxwell said “Change is inevitable. Growth is optional.” Feels apt to this moment, doesn’t it? People are anxious about the impact AI will have on their lives and careers. The pace and intensity of the change around us is likely to continue, so it is incumbent upon each individual to find their way through - to be their own change agent. David Goodtree, CEO and Founder at Foodgraph, joins the podcast to talk through some of the best approaches to assess the opportunity and imagine your growth path.
Transcribe →Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave
3w ago00:39:23Tap to summarizeAs always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really determine success or failure. Jo Lambadjieva, Founder and CEO of Amazing Wave and author of the AI in Ecommerce newsletter, invests all of her energy in helping ecommerce brands focus on enabling people to transform their processes using the right AI tooling for the job. She shares her advice 4 times a week with 70,000 newsletter readers and now, with all of you.
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Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify
3w ago00:37:48Tap to summarizeIn this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive. The report is a deep dive into how Australian retailers and brand manufacturers are navigating the next era of digital commerce, drawing on insights from more than 100 senior leaders across retail, eCommerce, marketing, digital and retail media. The conversation explores how AI and agentic commerce are reshaping the digital shelf, why loyalty is becoming a bigger strategic priority, and how marketplaces, quick commerce and retail media are intensifying execution complexity for brands. We also examine the growing importance of product content and data foundations in an AI-driven discovery environment, the widening gap between ambition and capability, and where retailers and brands remain misaligned in the race to deliver better connected commerce experiences. From AI readiness and retail media investment to omnichannel execution and product data collaboration, this episode is essential listening for leaders shaping the future of retail and eCommerce in Australia. Download the full report here: https://www.arkticfox.io/inside-digital-ecommerce-2026
Transcribe →Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby
4w ago00:24:04Tap to summarizeWhen last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today’s podcast.
Transcribe →Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games
May 2500:39:40Tap to summarizeBy the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn’t mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today’s opportunities, and preparing for tomorrow’s. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.
Transcribe →Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic
May 1800:27:56Tap to summarizeBeing a challenger brand in the highly competitive baby formula category is not for the faint of heart. To the contrary, at HiPP Organic it takes a lot of heart, built from the family founders who needed a formula that their own child could tolerate. They now own 7% of the formula milk category in the UK and growing. Emily Jones, Ecommerce Channel Controller at HiPP Organic, joined the podcast to walk us through the omnichannel journey that is intensely focused on the needs of the parents and carers that they strive to connect with, wherever and however they want.
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The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360
May 1300:35:50Tap to summarizeRetail media is attracting more investment than ever. Budgets are increasing. Networks are expanding. Expectations are rising. But one big question still sits underneath all of it: what actually drives performance? Because for many brands in the APAC region, retail media still feels like a black box. There are metrics. There are case studies. But there isn’t always clarity on what actually drives growth and which levers brands need to pull to shift performance. To answer that question, Coles 360 partnered with Circana to test a series of hypotheses around what truly drives retail media performance. Through the research, they identified eight potential growth drivers. Five were proven through the data and are now shaping how Coles works with suppliers across planning, scorecarding and growth. That’s exactly what today’s episode is about. Download the full Retail Media Best Practices Playbook: https://www.circana.com/perspectives/retail-media-best-practices-playbook-breaking-the-myths-and-building-the-future
Transcribe →Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute
May 1100:38:12Tap to summarizeAfter one of the first gatherings of some ecommerce leads that I helped put together around 10 years ago, I will never forget what one of the attendees said to me - “thanks to this, I found my people.” From that sentence, the seeds of the Digital Shelf Institute were born. The desire to unite a community to figure all this stuff out together. Now the DSI is most fortunate to have another leader from ecommerce join our ranks to put her expertise, passion, and energy to work on growing and inspiring the DSI Community. Our guest today is Jamie Clapper, who brings almost two decades experience in omnichannel commerce to the DSI as our new Community & Content Manager. She has some things to say.
Transcribe →Closing the Actionability Gap with AI, with Sunny Jiang, CEO and President at EyeBuyDirect Inc. and Sonal Gandhi, Chief Content Officer at The Lead
May 400:36:49Tap to summarizeEyeBuyDirect sells millions of pairs of glasses every year on their website, which makes every instant a shopper spends on their site a moment of truth. Sunny Jiang, CEO and President at EyeBuyDirect Inc, saw the potential of AI to use data to bring the insights of those millions of consumers to actionable life for every corner of the site and for every employee at EBD. She joins the podcast along with Sonal Gandhi, Chief Content Officer at The Lead to outline the details of an AI strategy that is laser focused on taking AI action for measurable results.
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