Podcast Summary: UNRULY WITH SHELAH MARIE – Episode 39: Permission to Evolve: The Art of the Rebrand ft. Brooke DeVard Ozaydinli

Release Date: June 24, 2025

In Episode 39 of UNRULY WITH SHELAH MARIE, host Shelah Marie engages in a transformative conversation with Brooke Devard Ozaydinli, a creative strategist, digital tastemaker, mother of two, and the voice behind the acclaimed podcast Naked Beauty. This episode, aptly titled "Permission to Evolve: The Art of the Rebrand," delves deep into the themes of personal growth, authenticity, and the courage required to reinvent oneself both personally and professionally.

1. Icebreaker: Unveiling Personal Tastes and Preferences ([03:00] - [06:30])

Shelah begins the episode with a light-hearted icebreaker, setting a comfortable tone for the conversation.

• Current Shows: Brooke shares her fascination with Apple TV's original programming, notably The Studio with Seth Rogen and Severance. She comments, "It's very funny... a comedic look at what happens behind the scenes when they're making movies" ([04:06]).

• Fashion Nostalgia: The discussion shifts to the resurgence of capris. Brooke advocates for their comeback, highlighting their versatility and style, saying, "They just look super cute with like an off the shoulder sweater, a little pump" ([05:43]).

• Work Habits: A surprising revelation from Brooke is her non-conformity to the "morning person" stereotype. She candidly admits, "I am not a morning person. Never have been, never will be" ([06:30]).

2. Navigating Career Evolution and Personal Branding ([10:25] - [18:27])

The conversation transitions to Brooke's journey from a corporate environment to becoming a solo entrepreneur in the beauty industry.

• Dual Roles: Brooke explains how she balances her roles as a founder and a content creator. "I have Brooke Devard, which is my personal channel... Naked Beauty, which is my podcast channel... and my product, the Naked Beauty fragrance" ([10:25]).

• Building Community: She emphasizes the importance of community in brand building, noting, "They are expected to build a community around their products... people want to feel like they're part of a community" ([11:01]).

• Advice for Reluctant Creators: Brooke offers valuable strategies for those hesitant to engage with social media. She advises starting small with platforms like stories and gradually building confidence: "Start speaking directly to camera on stories... slowly but surely move that content onto your feed" ([18:27]).

3. Embracing Authenticity Over Perfectionism ([16:07] - [23:01])

Shelah and Brooke delve into the pressures of maintaining a perfect image and the liberating power of authenticity.

• Done is Better Than Perfect: Brooke shares her personal tagline, aligning with Shelah’s philosophy: "Done is better than perfect" ([21:10]). They discuss the detrimental effects of perfectionism, especially for mothers juggling multiple roles.

• Real-Life Messiness: Reflecting on Shelah’s friend Sabrina, Brooke states, "I think about all of the content creators that really resonate with me... showing up as your true self... content resonates so much more than the perfectly packaged" ([23:01]).

4. Balancing Professional Ambition with Personal Fulfillment ([33:34] - [35:40])

The dialogue shifts to the interplay between career success and personal happiness.

• Success Redefined: Brooke articulates a holistic view of success, valuing family and personal well-being as paramount: "My son... likes mom and playing with mom... feeling good in my marriage, feeling good with my children... means all of the career success sort of means nothing" ([35:40]).

• Legacy and Fulfillment: She highlights the deep gratification derived from personal relationships, contrasting it with the hollow pursuit of career achievements without emotional fulfillment.

5. Overcoming Public Speaking Fears and Embracing Vulnerability ([28:15] - [33:44])

Brooke shares her transformative experience with public speaking and the importance of vulnerability.

• Stand-Up Comedy Therapy: Describing her journey to conquer public speaking, Brooke recounts, "I did a standup comedy class... that experience has made me feel... I have never been nervous to speak publicly ever since" ([28:54]).

• Vulnerability in Leadership: Emphasizing the strength found in vulnerability, she encourages embracing imperfections to foster genuine connections.

6. The Impact of Social Media Detox on Mental Clarity ([46:48] - [69:47])

Brooke discusses her conscious decision to disconnect from social media to regain mental clarity and foster authentic interactions.

• Social Media Break: After the birth of her daughter, Brooke deleted her social media apps, finding peace and clarity: "I felt this stillness, this quietness... life changing" ([66:34]).

• Quality Over Quantity: She reflects on consuming high-quality content and building her own opinions free from the incessant noise of social media, stating, "Great art can move you... just like that" ([72:04]).

• Intentional Engagement: Now back online, Brooke is more selective and intentional about her screen time, ensuring that her interactions are meaningful and nourishing.

7. Fashion as a Form of Self-Expression ([55:34] - [61:51])

The episode explores the role of fashion and personal style in expressing one’s identity.

• Finding Personal Style: Brooke advises identifying recurring themes in one's wardrobe and accessories to discover a personal style point of view: "Look at your closet... Are there certain decades that you're drawn to?" ([56:39]).

• Ethereal Aesthetic: She encourages embracing an ethereal, fairy-like style for those who resonate with it, highlighting the importance of authenticity in fashion choices.

8. Motherhood’s Influence on Ambition and Lifestyle ([46:48] - [52:52])

The conversation touches on how motherhood has reshaped Brooke's ambitions and lifestyle choices.

• Selective Ambition: Brooke explains that while her ambition remains strong, she is now more selective about the projects she undertakes to prioritize family time: "I really try to ask myself, will this add to my legacy?" ([50:30]).

• Balancing Act: She discusses the continuous adjustments required to maintain a healthy work-life balance, likening it to standing on one leg and constantly shifting for stability.

9. Self-Care and Establishing Routines ([62:55] - [69:03])

Brooke underscores the importance of self-care routines in maintaining mental and emotional well-being.

• Sacred Routines: She emphasizes making self-care routines non-negotiable, especially for busy mothers: "Holding your routine, your self care routine as something sacred and something non negotiable changes your life" ([62:55]).

• Finding Stillness: Brooke shares her strategies for curating moments of stillness amidst a hectic schedule, including limiting screen time and focusing on high-quality content consumption.

10. Final Insights and Toolkit Contribution ([62:33] - [63:48])

As the episode concludes, Brooke contributes a valuable tool to the UNRULY toolkit.

• Self-Care Routine Affirmation: "The best part about having a self care routine is the routine of it... holding your routine sacred... changes your life" ([62:55]).

Shelah and Brooke wrap up the episode by reinforcing the message of embracing change, authenticity, and the continuous journey of personal evolution.

Notable Quotes:

• "Done is better than perfect." – Brooke Devard ([21:10])

• "Holding your routine, your self care routine as something sacred and something non negotiable changes your life." – Brooke Devard ([62:55])

• "People aren’t paying extremely close attention to you... whatever you do can't be replicated or learned." – Brooke Devard ([46:43])

Conclusion:

Episode 39 of UNRULY WITH SHELAH MARIE is a profound exploration of personal and professional evolution. Brooke Devard Ozaydinli’s candid discussion offers listeners actionable insights into building authentic brands, balancing ambition with personal fulfillment, and the importance of self-care. The episode serves as a motivating reminder that evolving is a continuous journey, and permission to change begins within oneself.

Connect with Brooke Devard Ozaydinli:

• Podcast: Naked Beauty
• Instagram & TikTok: @BrookeDevard
• YouTube: Brooke Devard
• Website: brookedevard.com

Thank you for reading this summary. To dive deeper into these conversations and gain more insights, subscribe to UNRULY WITH SHELAH MARIE wherever you listen to podcasts.