MAKEEN Energy is a global engineering and technology company serving the energy sector in more than 100 countries. In this special two-host episode of Assets UNSCRIPTED, Berend Booms and Sarah Nicastro sit down with Rui Melo Ferrera, Corporate Maintenance & Asset Manager at MAKEEN Energy, to explore how digitalization is transforming asset management, field service, and service-led business growth.In this conversation, Rui shares how MAKEEN Energy moved from fragmented tools to a more unified digital approach, why data and transparency are essential for performance-based service models, and how digital transformation helps service organizations move from reacting to problems to predicting and preventing them.

He explains:

▪️How digitalization helps shift from selling equipment to delivering service outcomes

▪️Why data is the foundation for asset performance management and servitization

▪️How MAKEEN Energy builds a complete “picture of the moment” for customer assets

▪️Why transparency strengthens customer trust and long-term service relationships

▪️How one service visit can demonstrate measurable impact and drive contract growth

▪️How digital tools remove friction from frontline work and improve technician experience

▪️Why modernizing field roles is essential for attracting the next generation of talent

▪️Why listening to frontline teams is critical for successful change management

00:00 Intro

00:55 Meet Rui Melo Ferrera at MAKEEN Energy

02:15 From Fragmented Tools to One Unified Platform

05:25 Why Portugal Became a Benchmark for Digital Transformation

06:44 Building a Complete Picture of Customer Assets

10:47 When Data Becomes Non-Negotiable

12:14 The Future of Predictive Asset Intelligence

14:40 How Digitalization Enables Servitization

17:53 The Shift Toward Performance-Based Contracts

19:25 Using Transparency as a Competitive Advantage

21:49 Demonstrating Impact and Building Long-Term Partnerships

25:55 Removing Friction From Frontline Work

30:04 Modernizing Field Roles to Attract Talent

32:05 Change Management Lessons: Listen, Personalize, Support

36:40 Key Takeaways and Final Thoughts

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