You can’t call it a business if no one’s buying.

In this episode of Unsexy Entrepreneur, Charles Harris and Dr. Seth Jenson get real about one of the most important (and most avoided) moments in your entrepreneurial journey: getting your first customer.

If you’re stuck in “planning mode,” endlessly building, tweaking, and perfecting your product—but haven’t made your first sale—this episode is the kick in the pants you need.

🎯 You’ll Learn:

Why getting your first customer is the true moment you become an entrepreneur
The difference between wantrepreneurs and real founders (and how to cross the line)
How to find your first 5 clients using your existing social capital
Why building a product before selling is a recipe for wasted time
When to use Facebook Marketplace, Meta ads, or just walk into businesses
The power of hand-to-hand combat (aka: doing what doesn’t scale)
How to ask better questions and get real customer feedback
When to discount your early customers—and when it’ll cost you in the long run
Why your first customers should be obsessed with you
Organic growth strategies better than throwing money at ads
How to piggyback off influencers and niche groups—for free

Whether you’re starting a cleaning business or building SaaS, this episode is packed with practical, real-world advice to get your first sale and build momentum—without hype, jargon, or startup theater.

Got questions for Charles and Seth? Submit them HERE.