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What happens when the entire software industry gets repriced on the cost basis of AI? When AI procurement agents are pitting your product against five competitors in real-time speed trials? And when every project management tool builds the exact same agent platform?

Welcome to Unsolicited Feedback, where we dig into the messy realities of building in the age of AI. Brian Balfour (Founder and CEO of Reforge) and Aaron White (Founder of Appy.ai, Former CTO at Vendr) are in the thick of building AI tools and their companies for the AI era.

In this episode, they pull back the curtain on a massive shift happening right now: The entire industry is scrambling to shift from "all you can eat subscription" pricing to credit-based models that few consumers understand and the secondary effects.

Brian and Aaron also tackle the launch of Notion’s Agent platform and how it feels like every project management tool from Jira to Glean to Notion to Monday has the exact same strategy.

43:T40c,Tired of interview podcasts? Us too. That's why we created Unsolicited Feedback - the podcast that should have come out 5 years ago, but we're making it anyway. In this podcast, Brian Balfour (Reforge, HubSpot), Fareed Mosavat (Reforge, Slack) and friends provide unfiltered feedback on the products they actually use, along with key product lessons. Essentially, we're taking the conversations that happen between experts at invite-only happy-hours and delivering them to the podcast platform of your choice. Although no one asked for their opinions, they're sharing them. It's like eating Goodles when you want Kraft Mac n Cheese, or Olipop when you want Pepsi - it feels wrong, yet so right. Each week, they analyze recent announcements, features, and releases across product and growth. The hosts make predictions about where Threads and Twitter will be in a year, and analyze unparalleled growth loops at LinkedIn. They give respect where it's due, but also deliver tear-downs when the writing’s on the wall. Sorry, not sorry!