In this episode Sarah dives deep into a critical yet often challenging topic: personal branding. She explores why personal branding matters, how to create one authentically, and ways to navigate challenges such as the “likability conundrum.” If you’re ready to take control of your narrative and elevate your career, this episode is for you.

Key Takeaways

Why personal branding is essential for career advancement.
Strategies to develop your personal brand authentically.
Overcoming gender norms and societal expectations.
Practical tips on visibility, networking, and storytelling.

Show Notes

[00:00:00] - Introduction to the podcast and host, Sarah Archer.

[00:01:00] - Why personal branding is vital and often overlooked.

[00:02:30] - The benefits of having a strong personal brand.

[00:03:30] - Challenges women face, including the likability conundrum.

[00:05:00] - Strategies to overcome societal biases authentically.

[00:06:00] - Controlling your narrative and crafting your brand story.

[00:08:00] - Identifying your brand elements: value, skills, and impact.

[00:10:00] - Opportunities to enhance visibility internally and externally.

[00:11:00] - Networking strategies that work for introverts and extroverts.

[00:12:30] - The importance of authenticity in leadership and self-promotion.

[00:13:30] - Recap and actionable tips for developing your personal brand.

Useful Links

Watch this episode on LinkedIn Live

Sign up for Weekly Career Inspiration

Learn about Leadership & Advancement Coaching Programmes

Book a Free 121 Clarity Call

Join The Love What You Do Facebook Group

Connect with Sarah on LinkedIn

Rate & Review the Podcast

If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.

If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk

Remember, you are capable of more than you know. Shine brightly, lead boldly, and unlock the extraordinary potential within you. Be unstoppable.

Episode 13 How to develop your personal brand authentically

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