Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is what I'm saying...)

Collecting stories regularly, in the seemingly mundane moments of life
Designing stories so they arrive at an insight

Jay Baer is the author of the book The Time To Win and six other business books. He's a globally touring keynote speaker, brand advisor, and marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.

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IN THIS EPISODE:

Jay Baer: speaker site - book site - LinkedIn - Instagram

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PRODUCTION CREDITS:

Creator, host, writer, editor: Jay Acunzo
Producer and researcher: Ilana Nevins