In this insightful interview, PR expert Carol Driver shares strategic tips on how small business owners, including tutors and entrepreneurs, can leverage press features to build credibility, expand reach, and grow their brands. Discover how to craft compelling pitches, navigate mindset blocks, and use media appearances effectively.

About Carol Driver

Carol Driver is a journalist with nearly 30 years’ experience and former Femail Editor at MailOnline. She now helps brands and entrepreneurs secure consistent national media coverage, with features in The Telegraph, Daily Mail, The Sun, Good Housekeeping, Stylist, and Woman & Home, as well as radio, podcasts, and TV.

Connect with Carol

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

203 Why We Should Be In The Press With Carol Driver