What happens when you stop curating perfection and start showing up exactly as you are? Alice Browning, founder of The Fold, shares her journey from yoga teacher to wellness platform creator and speaker - and why authenticity, not perfection, is what truly connects us to our communities.

IN THIS EPISODE:

How The Fold evolved from COVID-era online yoga classes to a thriving women's wellness platform
Why Alice chose to amplify other women's voices instead of gatekeeping their brilliance
The challenges of building a personal brand when you're the face of your business
Creating authentic connection through the screen, and why it matters more than technical perfection
Navigating motherhood, small business, and the constant pull between purpose and burnout

TIMESTAMPS:

03:35 - How The Fold was born during COVID and evolved into something bigger
06:54 - The challenge of translating in-person connection to online platforms
09:20 - Reaching women globally and growing beyond local Northern Beaches community
11:03 - The masculine energy of "just try it and see what sticks" vs. female overthinking
15:19 - Alice's authentic, sassy brand voice and why it works in wellness
19:58 - How to show up authentically on camera (hint: it starts with being who you really are)
22:16 - Reading the room: Why gratitude lectures don't land with exhausted new mums
24:37 - Marketing strategies, brand exposure, and the challenge of being known beyond your local area
27:01 - The struggle of being the face of the brand and taking everything personally
32:05 - Perimenopause, fertility, and why there's no blood test to confirm what you're experiencing
34:05 - Fostering community and connection when everyone's too busy for connection
36:29 - Motherhood as purpose: Building a legacy for her daughter

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