Why do most New Year's resolutions fail by February? Ange Ritchie, founder of My Goal Squad and former Lululemon community manager, shares the exact goal-setting framework that helped her place top 25 at World Champs - and why writing down "I want to be healthier" won't cut it. Get ready to set goals you'll actually achieve in 2026.

IN THIS EPISODE:

How Lululemon's goal-setting culture transformed Ange's approach to life and business
Why most goal-setting methods fail (and what to do instead)
The power of accountability: Putting your goals on the wall for everyone to see
How to set goals based on feeling, not just numbers
The "why behind the why" technique that creates unstoppable motivation
Breaking down big goals into monthly actions so you don't feel overwhelmed
Why we overestimate what we can do in a year but underestimate what we can do in five years
The importance of celebrating wins along the way (not just at the finish line)

TIMESTAMPS:

02:45 - How Lululemon's goal-setting culture changed everything
08:20 - Leading yourself before you can lead others
12:00 - Designing your life instead of just falling into it
15:10 - Where to start if you've never set goals before
19:58 - Why specificity matters
22:16 - The "why behind the why" technique for unstoppable motivation
24:37 - Breaking big goals into monthly stepping stones
29:24 - What happens when you achieve the goal but still feel empty
32:05 - When ego goals teach you unexpected lessons
39:04 - Building trust with yourself through small commitments
41:45 - The power of visualization and vision boards
46:15 - We overestimate one year, underestimate five years
50:16 - How Ange grew My Goal Squad through in-person relationships
52:30 - Consistency is everything: Keep showing up, even in torrential rain

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