Discover how your personal style can be the secret weapon in your business growth. Lucy Owens, personal stylist and image consultant, shares why what you wear matters more than you think and how showing up authentically can unlock confidence, credibility, and career-defining opportunities.

IN THIS EPISODE:

Why personal style is your most overlooked business asset
How to develop your signature look that reflects your authentic brand
The psychology of color and what your wardrobe choices communicate
Creating style formulas to simplify getting dressed every day
How one client's orange top led to multiple promotions and a complete career transformation

TIMESTAMPS:

00:00 - Welcome and introduction to The Upsiders podcast
00:32 - Meet Lucy Owens: From corporate climber to personal stylist
03:45 - Why we overlook personal style when building our business brand
06:20 - Starting your style journey: Self-reflection and wardrobe insights
09:15 - The power of signature pieces (red lipstick, scarves, bold jewelry)
12:40 - Why women are judged more harshly on appearance
15:10 - Creating personal style formulas for effortless dressing
17:25 - Showing up on Zoom: Your background matters too
19:50 - Power dressing tips for investor pitches and high-stakes meetings
21:30 - The secret weapon: Beautiful lingerie and your favorite perfume
24:15 - The psychology of color and how it impacts mood, credibility, and energy
27:40 - Common fashion mistakes and the 24-hour purchase rule
30:15 - Should you follow trends? How to stay stylish without chasing fashion
31:45 - Success story: How wearing orange transformed Vanessa's career
34:00 - How to work with Lucy and closing thoughts

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