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"I want the song to be famous, not me." Most bands in the Philippines hit a wall after just 24 months. Monty Macalino of Mayonnaise has been at the top for over 20 years. In this episode, we’re stripping away the "rockstar" ego to talk about the brutal business of staying relevant.

Monty joins me to discuss the "Jopay" Paradox—the blessing and the curse of having a hit song that refuses to die. We dive into the reality of major labels vs. the independent grind, the ethics of making money in the OPM scene without "cheating" the system, and why your technical ability on stage is the only thing that actually protects your reputation.

What you’ll learn:

The 2-Year Rule: Why longevity is the hardest thing to achieve in the local scene.
The Label Trap: When to sign and when to stay independent.
Creative Evolution: Using AI and nostalgia to write songs when you’re no longer a "sad boy."
The Live Standard: Why "playing it live" is a non-negotiable professional etiquette.

Monty Macalino: The Truth About OPM Labels & Longevity