In this episode, we are joined by Kevin Watkins, Founder and Creative Director at Farewell. With over 250 websites launched, Kevin brings deep expertise in building fast, accessible, and future-ready digital experiences. We dive into his journey from WordPress to Webflow, embracing chaos in the creator world, and what it takes to design scalable, inclusive websites today.

Discussion Points -

What led you to start Farewell and your journey into web design? 2:23

What kind of clients or brands do you typically work with, and what excites you most about these projects? 5:05

What challenges did you face while building and scaling your studio? 6:09

Do designers naturally become good managers as teams grow? 8:21

Rapid fire round 9:41

How do you see AI influencing design and creativity? 16:25

What advice would you give to aspiring creative founders? 24:38

Show notes -

Embrace the chaos instead of running away from it. That has been our motto, and it reflects in everything we do.

Original ideas will always win. AI is just reusing what's out there, pulling from a database of original ideas, so keep creating.

Don't put all your eggs in one basket. Be flexible with the things you're doing and be ready to change direction.

Fail forward is one of our core values here at the agency. Don't be afraid to make mistakes; they are part of the journey.

If you're jumping into the creative space right now, buckle up because it's fun, it's chaotic, it's rewarding, you'll laugh, and you'll cry. But there's no better field to be a part of.

Being a tool agnostic is key right now. If another tool comes around that serves our clients better, we will switch to that without hesitation.

Kevin’s LinkedIn: https://www.linkedin.com/in/kevinstanleywatkins/

Company’s Website: https://www.heyfarewell.com/

Designing Future-Ready Web Experiences - Kevin Watkins, S7, Ep. 2