In this episode, we’re joined by Bryan Dávila, Design Director at Hook Studios and a creative leader known for shaping award-winning digital experiences for global brands.

With experience spanning top agencies and iconic organizations, including being one of the key designers at Apple, he brings a thoughtful perspective on design direction, branding, and creative leadership. He’s also deeply involved in industry juries and creative forums, where he continues to influence and mentor the design community.

Discussion Point -

Take us through your journey from Ecuador to Silicon Valley and how you got to where you are today. 3:16

You started in print and physical design before moving to digital. How has that shaped the way you approach design compared to those who started natively in digital? 10:46

As a design leader, how do you guide your team through the constantly shifting landscape of AI and new tools? 14:15

Rapid fire round 16:14

Tell us about the Google Language Inclusion and Language Explorer projects and what drove you to work on them. 34:32

You have worked both in-house at Apple and at an agency working with Google. What is the key difference between those two worlds? 42:09

What advice would you give to someone who wants to get a job at a company like Apple? 49:23

Show notes -

Discipline counts double than talent. Talent might get you noticed early, but discipline is what compounds over time.

Good design doesn't happen solo. Leading a design team is mostly about creating the right environment for smart and thoughtful work to come to life and thrive.

The work I'm most proud of isn't just the work that wins awards. It's the work that actually helps someone understand, feel and act with less friction.

Design used to be seen as decoration. Now it's infrastructure. It shapes how people learn, communicate and make decisions and that's a huge shift in responsibility.

The medium has changed but the perception hasn't. Good design still starts with people, not platforms.

It's not necessarily something that looks good, but something that truly impacts the world. That is what makes the work meaningful.

Bryan’s LinkedIn: https://www.linkedin.com/in/davilabryan/

Explore the Google Language Inclusion initiative:
https://sites.research.google/languages/

The Design Trinity: Culture, Curiosity and Craft - Bryan Dávila, S7, Ep. 7