Podcast
Vacation Rental Success
Hosted by Heather Bayer aka @CottageGuru · EN
Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast. With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts. Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspapers.
31episodes
Episodes
Newest firstAll episodes
VRS664 - Building Two Businesses With a Small Team and a Smart AI Habit
2w ago00:53:00Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through June 30th, you can get 20% off with code VRS20 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ It has been over two years since Kerri Gibson was last on the show, and a great deal has changed. The Chalets Hygge brand has expanded into Experience Hygge, an umbrella that now also covers a roadside motel four hours away from the original property. It is a seventeen-room hospitality business with daily turnover, walk-in guests, and an operational rhythm that has almost nothing in common with the chalets that built the brand. Kerri and her partner Philippe Pichette took on the motel in 2024 and have spent the past seventeen months renovating it while keeping it operational. In this conversation, Kerri talks honestly about what running two very different businesses with a small team actually looks like, how she has stepped back to let her chalet team grow into their roles, and where AI has earned a permanent place in her week. She also speaks plainly about her seven-year history with Lodgify, her direct booking strategy across both businesses, and the move she has been quietly making from ChatGPT to Claude. There is something here for anyone running a lean hospitality business who is curious about AI but does not want hype. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS664
Transcribe →VRS663 - Building the Foundations Before the AI Storm Hits
3w ago00:44:29Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through June 30th, you can get 20% off with code VRS20 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ In August 1992, Hurricane Andrew tore through South Florida and damaged or destroyed more than 125,000 buildings. When investigators went through the wreckage, they found that the worst destruction wasn't always explained by the strength of the storm. It was traced to something far more mundane: the connectors, the joints, the foundations. The hardware that held the structure together when the pressure arrived. Out of that came the Miami-Dade construction standards, some of the most rigorous building codes in the United States. Heather opens this solo episode with that story for a reason. After spending months speaking at industry events, running the AI Ambassador Programme, and watching property managers at every scale wrestle with AI adoption, she sees the same pattern: businesses are buying tools without building the foundations that determine whether those tools will hold up. The AI storm is already here. The question is what your connectors look like. This episode is a candid, honest look at why the AI gap in short-term rentals is getting wider, where people are actually learning about AI and what each source is good for, why team learning matters more than individual effort, and a simple three-question filter for evaluating any new AI tool. It also includes a practical foundation idea borrowed from Will Guidara's Eleven Madison Park, and a story about an operator who finally got moving when she stopped trying to learn more and started building one small thing. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS663
Transcribe →VRS662 - The Guests You Don't See Coming
4w ago00:48:35Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through June 30th, you can get 20% off with code VRS20 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ This episode started with an observation Heather made on LinkedIn - a post from Ela Mezhiborsky about her company's annual self-care day - and grew into a conversation that cuts to the heart of something most operators get wrong when they bring AI into their businesses. Ela is co-founder and president of AutoHost, an AI-powered guest screening and identity verification platform used by property managers around the world. But she came to it the same way most VRS listeners came to their businesses: through hands-on operation. Before AutoHost existed, she was running Quick Stay, a Toronto-based property management company that grew to over 100 properties. The tool was built because she was the operator who needed it. The conversation opens with a real incident - a Christmas 2016 call from Toronto police about a known gang member, which revealed months of undetected criminal activity running through Quick Stay's properties. That story explains why AutoHost exists, and it also explains Ela's unusually clear-eyed view of where human judgment fails and where systematic screening has to take over. But the episode is as much about people as it is about technology. Ela runs an AI-first company and is visibly thoughtful about what that means for the humans inside it. She talks about what happens to a team when AI arrives - the anxiety before the relief - and what operators can do to manage that transition honestly. The annual self-care day, which honours Ela's late husband and co-founder, Anton Silberberg, is part of that story too. By the end, the episode covers AI-powered fraud: synthetic identities, voice cloning, and why gut instinct is no longer a reliable defence. If you've been thinking about guest screening as a nice-to-have, Ela makes a case that identity verification is now table stakes - not because fraud is new, but because AI has made it dramatically cheaper, faster, and harder to detect. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS662
Transcribe →VRS661 - The Year He Stopped Growing and Built Something Better
Apr 2900:58:12Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through April 30th, you can get 60% off with code VRS60 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ A lot of property managers feel the pressure to do something with AI, but struggle to articulate what an AI agent actually is, or how one would function inside a real business. This conversation with Alex Zemianek goes straight at that gap. Alex is the CEO and founder of JZ Vacation Rentals in St. Louis, a dual-model business running about 70 fully managed properties alongside a curated luxury OTA representing close to 2,000 properties across 14 states and three countries. He is not a technical operator. He came up through sales and leadership, not software. And that is precisely what makes his experience with AI worth paying attention to. Alex spent most of 2024 building what he calls his internal AI, deliberately pulling focus away from adding properties and concentrating instead on organizing his systems, cleaning up his data, and building agents that could work across his business. The result was a 168% improvement in his bottom line without adding a single property. The episode covers what that actually looked like in practice: how he thinks about prompting, how he defines agents for a non-technical audience, what his CEO assistant agent does every morning, and why organizing your data is not a nice-to-have but the foundation everything else depends on. This is one of those conversations that gives listeners both the clarity and the confidence to stop waiting and start doing. Alex offers a rare combination: operational credibility, genuine enthusiasm, and the kind of plain-language explanations that make AI accessible without making it feel trivial. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS661
Transcribe →VRS660 - Values First: Why What You Stand For Shapes Everything AI Does Next
Apr 2200:54:09Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through April 30th, you can get 60% off with code VRS60 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ This episode began somewhere else entirely. A few weeks ago, Heather appeared as a guest on The Art of Hospitality Podcast, hosted by Adam Norko and Conrad O'Connell, expecting to talk about AI. They ended up talking about values. That conversation planted a question Heather has been sitting with ever since: if you train an AI on your processes without first being clear on what your business actually stands for, are you just automating the wrong thing, faster? Adam returns to the show for a third time to help answer that question. He is the founder of VR Growth, a consultancy working with vacation rental and PropTech companies, and someone who has seen this industry from multiple angles - as a marketing director for a large management company, a vendor-side executive at Point Central and Breezeway, a Chief Growth Officer, and now an independent consultant. He is also, by his own admission, a small Airbnb host on the Outer Banks, running five properties with his wife. The conversation moves through the gap between values written on a wall and values that actually show up in daily decisions, the leadership behaviours that make the difference, how AI can help operators discover and articulate what they genuinely believe in, and Adam's emerging thinking about self-selected communities of like-minded operators as the industry's next meaningful structural development. The through-line is clear: values have to come before systems, and community has to come before scale. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS660
Transcribe →VRS659 - AI Safety for Short-Term Rentals
Apr 1500:40:37Tap to summarizeThis episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through April 30th, you can get 60% off with code VRS60 on all their yearly and bi-yearly Ultimate and Professional plans. > Click here to visit Lodgify.com ________________________________________________________________________________________________________________________________________ Most short-term rental operators know how to manage the safety risks they can see: a broken step, a misplaced fire extinguisher, a pool gate that needs a new latch. What is far less well understood is the category of risk that doesn't show up on a property walkthrough - the AI workflows running inside your business right now, handling guest communications, triaging maintenance requests, and making small decisions at two in the morning when nobody is watching. In this solo episode, Heather Bayer draws directly from the AI safety module she developed for the AI Ambassador Program to examine what AI safety actually means for STR operators. This is not a conversation about rogue technology or science fiction scenarios. It is a practical look at four specific failure types that are already happening in real businesses, and a framework for assessing your own workflows before something goes wrong. The episode introduces two key tools listeners can apply immediately: the Review Ladder, a three-tier system for categorizing every AI workflow by the level of human involvement it requires, and six pre-launch questions to ask before any new AI tool or automation goes live. Think of it as the season-opening property walkthrough - but for your AI systems. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS659
Transcribe →VRS658 - Who We Are, What We Do, and Where We're Headed
Apr 800:47:09Tap to summarizeThis is a reset episode. After months of working behind the scenes, Heather and Mike Bayer come together to do something they have not done for a while: reintroduce themselves, take stock of where the Vacation Rental Formula Business School is now, and talk honestly about what they are building next. If you have been a long-time listener, this is your update. If you are new, this is the best place to start. The conversation covers the full VRF ecosystem, from the just-completed first cohort of the AI Ambassador Program and what Heather has already learned from running it, to the newly launched THRIVE Essentials onboarding course, the opening of five consultancy slots, and the decision to build community through Substack rather than another standalone platform. What comes through clearly is that the focus has sharpened. VRF is no longer trying to serve everyone in the STR industry. It is building specifically for professional operators who are ready to bring AI into their businesses in a structured, responsible way, and who want experienced guidance rather than just another tool recommendation. About Heather and Mike Bayer Heather Bayer spent 20 years managing CottageLINK Rental Management in Ontario, growing it to nearly 200 properties before selling in 2022. She has hosted the Vacation Rental Success Podcast since 2014, making it the longest-running podcast in the STR space, and has spent the last two years building a focused AI education practice for property management professionals. Mike Bayer is CEO and co-founder of the Vacation Rental Formula Business School. He works across strategy, marketing, technology integration, and community, and joins Heather on the podcast periodically to discuss direction and new programmes. Key Takeaways The AI Ambassador Programme just completed its first cohort. Heather is already rewriting Module 2 because the tools she built the course around have shifted in the months since she wrote it. The second cohort launches in May and will include returning members alongside new participants. A knowledge base is the non-negotiable foundation for any meaningful AI adoption. Before touching any tool, operators need documented business context that gives the AI something real to work with. Without it, output is generic. The AI Ambassador role is not a tech job. It is the person in a company who understands the business well enough to see where AI can reduce friction, and who has the trust of the team to guide adoption without creating resistance. Think conductor, not programmer. THRIVE Essentials is a short onboarding course for new STR employees who may have no background in property management. It covers industry structure, operational roles, technology foundations, values, compliance, and a new AI-in-the-workplace module focused on ethics and safe use. The consultancy model is a 90-day intensive followed by nine months of monthly coaching. It is capped at five clients at a time, starts with a free hour-long discovery call, and is specifically designed around AI adoption and integration. It is not coaching in the general sense; it is bespoke problem-solving for a specific business. Community is now on Substack, specifically the Grounded in AI group. After trying several platforms over the years, Heather and Mike landed on Substack because it combines articles, short notes, and a chat forum in one place with a genuine mobile app, which has consistently been what makes community work for people who are managing a business during the day. Resources and Links Mentioned AI Ambassador Programme - vacationrentalformula.com/AI [TBC - confirm final URL] Thrive Essentials - link in show notes [TBC] Grounded in AI Substack community - free subscription, link in show notes Consultancy enquiry / free discovery call - link in show notes Shortcuts - vetted STR trainers, consultants, and coaches [TBC - confirm URL] VR Nation Conference - 28–30 April, Heather presenting on AI foundations Scale UK Conference — Brighton, 9 June, Heather presenting on AI adoption foundations Shortcuts webinar - 23 April, "What You Need to Know Before the Magic Begins" Connect With Heather and Mike Bayer The best place to connect is the Grounded in AI Substack Community, where Heather posts daily and responds to comments. If you are curious about the AI Ambassador Programme, Thrive Essentials, or consultancy, head to the show notes for the relevant links, or reach out directly through Substack. Heather's Substack: groundedinai.substack.com [TBC — confirm handle] Vacation Rental Formula Business School: vacationrentalformula.com ________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS658
Transcribe →VRS657 - When the Calendar Looks Full But the Business Is Bleeding with Sarah Stahl
Apr 100:53:09Tap to summarizeHigh occupancy is not the same as a healthy business. That's the thread running through this conversation with Sarah Stahl, VP of Marketing at Lake.com and founder of short-term rental marketing consultancy Market Movers. Sarah has spent the last seven years watching operators fill their calendars while quietly losing ground on margins, guest relationships, and long-term resilience - and she's done being polite about it. In this episode, Heather and Sarah cover the real cost of OTA dependency, the origins of Sarah's marketing philosophy through her unusual route into the industry via the US Army and rural tourism management, and the thinking behind Lake.com's newly launched subscription model. They also get into a question that's easy to avoid but important to ask: when platforms step back from the booking relationship, who holds hosts accountable? Sarah's answer is more considered than you might expect. The conversation closes with a candid exchange on AI - Sarah's evolving relationship with Claude and ChatGPT, what she's using each for in practice, and how Lake.com's early edge in AI search results might be one of its most significant (and time-sensitive) advantages. ________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS657
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VRS656 - How STR Businesses Are Using Claude for Smarter Marketing and Better Workflows
Mar 2500:52:03Tap to summarizeIn this episode, Heather sits down with returning guest Jodi Bourne to talk about how short-term rental professionals can use Claude in practical, business-building ways. Rather than focusing on AI hype, this conversation digs into what actually matters: saving time, improving clarity, supporting creativity, and using tools like Claude to strengthen both operations and marketing. Jodi shares why she moved toward Claude, what makes it so useful in her day-to-day work, and how features like Projects, Skills, and Cowork can help STR operators stay organized, create more relevant content, and reduce repetitive work. A big theme throughout the discussion is that AI works best when it is set up with clear inputs. Jodi and Heather talk about the importance of structure, brand voice, and organized information, rather than expecting AI to magically produce great results without context. They also explore how Claude can support better marketing, from messaging and keyword-informed content to blog refreshes and more strategic brand communication. The episode also looks at the bigger picture: how hospitality businesses can use AI to create more space for creativity and better decision-making, without losing the human side of hosting. ________________________________________________________________________________________________________ 📣 STRAIT Chat & the AI Ambassador Program This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning. And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS656
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VRS655 - The Shift from Collecting Prompts to AI That Actually Knows Your Business
Mar 1800:30:09Tap to summarizeIn this solo episode, Heather explores one of the biggest shifts happening in the AI space right now: the move away from relying on prompt libraries and toward building systems powered by context. A couple of years ago, prompt engineering was everything. People were collecting prompt packs, saving templates, and searching for the "perfect prompt" that would magically produce the right result. And at the time that made sense. Early AI tools needed much more structure, narrower inputs, and a lot more hand-holding. But things have changed. Today's AI tools are better at understanding natural language, asking follow-up questions, inferring structure, and working inside persistent environments like projects, custom assistants, and knowledge bases. That means the real advantage no longer comes from having a huge library of prompts, it comes from giving AI the right context. Heather unpacks why prompt libraries are becoming less central, what should replace them, and how short-term rental professionals can start building smarter AI systems that actually reflect their business, voice, standards, and guest experience. If you've been wondering why AI sometimes still feels generic, even when you use "good prompts," this episode will help you see what's missing - and what to build next. ________________________________________________________________________________________________________ 📣 STRAIT Chat & the AI Ambassador Program This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning. And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS655
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