Tue Sep 09 2025

While most conversations about generative AI focus on chatbots, **Thomas Wiecki** (PMC Labs, PyMC) has been building systems that help companies make actual business decisions. In this episode, he shares how Bayesian modeling and synthetic consumers can be combined with LLMs to simulate customer reactions, guide marketing spend, and support strategy. Drawing from his work with Colgate and others, Thomas explains how to scale survey methods with AI, where agents fit into analytics workflows, and what it takes to make these systems reliable.