Jason Hackett explores various marketing strategies, emphasizing the importance of customer-centric approaches, community engagement, and the evolving landscape of search engine optimization. He discusses practical insights for solopreneurs and real estate agents, highlighting the need for collaboration and value creation within communities. The conversation also touches on the transition from traditional SEO to Ask Engine Optimization (AEO) as a response to changing consumer behaviors.

In this conversation, Jason discusses the evolution of marketing strategies from traditional SEO to AEO, emphasizing the importance of understanding marketing's role in business growth. He explores the transition from corporate consulting to a more hands-on approach in consulting, highlighting the significance of community engagement and in-person events in converting attention into actionable business outcomes. The discussion also touches on the challenges business owners face in navigating the complexities of modern marketing and the necessity of adapting to new technologies and platforms.

Takeaways

• Take the eye out of the equation; focus on the customer.

• Community engagement should prioritize adding value to members.

• Real estate should be viewed as an enabling function for businesses.

• Building connections within a community enhances engagement.

• Collaboration among agents can lead to greater success than competition.

• AEO represents the evolution of search engine optimization.

• Start small with AEO and gradually increase focus over time.

• Meaningful questions can drive community engagement.

• Utilize big-name speakers to attract attention to events.

• Transparency in community collaboration fosters trust. • Business owners need to embrace AEO over traditional SEO.

• Marketing is essential for scaling a business effectively.

• Community engagement is crucial for converting leads into clients.

• In-person events foster deeper business relationships.

• Social media can be overwhelming but is necessary for visibility.

• Business owners should allocate time to explore new marketing tools.

• Understanding the dynamics of marketing can lead to better business outcomes.

• Transitioning from corporate to consulting requires a shift in mindset.

• Attention is the new currency in marketing.

Building a personal brand on platforms like LinkedIn is vital.

Sound Bites

• Take the eye out of the equation.

• You're wicked smart.

• Real estate is an enabling function.

• Everything's more framed as AEO.

• Most social media is a dumpster fire.

• Social media gets your attention.

• I think the new currency is attention.

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