In a world dominated by filtered social media and highly polished corporate PR, authentic connection has become the ultimate business currency. Many entrepreneurs and real estate professionals feel they are "missing the boat" by not leveraging the power of their own voice. Whether you are looking to jump from $100k to $200k in revenue or simply want to establish yourself as a go-to expert, the traditional media path—TV and print—is often gated, filtered, and difficult to scale. 📈

In this episode, R. Kenner French sits down with Liz Brooks of Interview Valet to discuss the transition from traditional PR to the high-impact world of podcast marketing. Liz shares why "better is better than bigger" when it comes to audience reach and how appearing on the right niche shows can lead to immediate conversions and long-term brand equity. We dive into the "why" behind podcasting, the importance of consistency, and the tactical steps you can take to turn a single interview into a month’s worth of content. 🎧

What You’ll Learn

The "Horse’s Mouth" Advantage: Why the unfiltered nature of podcasting builds deeper trust than traditional PR.

🎯Niche vs. Reach: Why targeting a specific, smaller audience (like "Wellness over 40") often outperforms a "spray and pray" approach on massive shows.

The ROI of Guesting: How one high-quality lead from a podcast appearance can pay for an entire marketing campaign.

Content Repurposing: Strategies for turning one 20-minute conversation into a multi-platform content engine.

⚠️The "Backlog" Rule: Why you should record a dozen episodes before you ever hit "publish" on your own show.

Who This Episode Is For

This episode is a must-listen for real estate entrepreneurs, B2B business owners, and aspiring thought leaders who want to expand their "share of voice" without the gatekeepers of traditional media. If you've ever felt intimidated by the technical side of podcasting or wondered if the time investment actually leads to revenue, Liz provides the roadmap to get started. 🌱

Next Steps

Ready to stop being the best-kept secret in your industry?

Follow the podcast for future episodes on business growth and entrepreneurial secrets. 🎧

Get Rich Using Niche Podcasting