In this episode I interview Bailey Ruskus (aka Chef Bai).

Classically trained at Le Cordon Bleu in San Francisco, Bailey has been in business for herself for 10 years, but three years ago made the switch to become a completely vegan business.

Host of the Plant Remedy podcast, she’s been a long-time warrior of endometriosis and has discovered her own tools to heal her body through food and health.

Now based in San Diego, she cooks for top executives, professional athletes, and others, hosts virtual cooking classes in her online membership and hosts corporate wellness programs around the globe.

Her first book Cook. Heal. Go Vegan! has just been launched.

In this interview Bailey discusses:

• The moment she decided to turn her business vegan while gutting a fish as she remembered a talk by a well-known animal activist

• How she handled losing clients and dealing with a lot of online hate after announcing she was transitioning her business to be vegan

• The impact of endometriosis and chronic pain on her life and business

• How the Covid situation initially decimated her business (and marriage plans), until a pivot turned it around and landed her a book deal

• Knowing her worth and negotiating a higher advance with her publisher

• And more

Visit Bailey’s Chef Bai website

Check out Bailey’s podcast Plant Remedy

Find out more about Bailey’s book Cook. Heal. Go Vegan!

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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VBT 170: Bailey Ruskus on What Happened When She Turned Her Private Chef Business Vegan

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