Podcast
Vendor's Edge
Hosted by William Davenport · EN
For vendors that sell at Farmers Markets, Craft Shows, Festivals, and other events! We talk about things that help vendors be successful at their local events and share tips and ideas. We hope you gain some tricks and tips to make you successful at your next event!
The Vendor's Edge Pod is a part of the Anchored Market Ventures brand, Your #1 Source for Vendor Knowledge and Empowerment!
https://www.anchoredmarketventures.com
14episodes
Episodes
Newest firstAll episodes
3 Money Leaks Quietly Killing Your Profits at Farmers Markets
Nov 1200:14:00Tap to summarizeEpisode 19: 3 Money Leaks Quietly Killing Your Profits at Farmers MarketsMost vendors don’t have a sales problem — they have a profit leak problem.You can sell a ton of product and still leave a market wondering where the money went. In today’s episode, we break down the three hidden money leaks that quietly eat away your profits at farmers markets and small events and how to finally plug them.If you’ve ever finished a market day saying, “I worked my butt off…why didn’t I make more money?”, this episode will change the way you think about your business forever.You’ll learn:➡️ The MOST common profit leak vendors ignore➡️ How underpricing yourself creates burnout and resentment➡️ Why “vendor math” keeps you broke and the real numbers you should track➡️ Simple, actionable fixes that increase your take-home pay this weekThese strategies apply whether you sell produce, baked goods, crafts, meat, honey, candles, farms goods, anything. Stop racing to the bottom. Start running a profitable market business.RESOURCES MENTIONED:🎁 Free 125 Vendor Tips eBook + weekly newsletter:👉 https://bit.ly/AnchoredMarketNewsletter📘 Books, tools, and vendor resources:👉 https://anchoredmarketventures.com/storeABOUT THE HOSTBill Davenport is the founder of Anchored Market Ventures and the Florida Alliance of Farmers Markets. A retired Navy Chief turned farmers market manager and vendor mentor, Bill helps vendors and markets succeed through education, empowerment, and community.If today’s episode helped you, please:✅ Leave a review✅ Follow or subscribe✅ Share this episode with a fellow vendor🎙️ Vendor’s Edge PodcastWhere everyday market vendors learn to build profitable, purpose-driven businesses.
Transcribe →How Storytelling Helps You Sell More at Farmers Markets!
Nov 500:16:03Tap to summarize🎙 Episode 18 – How Storytelling Helps You Sell More at Farmers Markets!Customers don’t just buy products, they buy stories. In this episode, Bill Davenport dives into the power of storytelling and how sharing your “why” can transform your booth into an experience customers remember.You’ll discover:✅ Why stories sell better than sales pitches✅ How to craft a simple, authentic story for your booth or brand✅ Real-world examples of vendors who doubled their sales through storytelling✅ Easy ways to weave your story into your displays, labels, and conversationsIf you’ve ever struggled to connect with customers or felt like people walk by without stopping, this episode will show you how to change that, starting with the story only you can tell.🎧 Tune in and learn how to make your story your strongest sales tool.👉 Subscribe to Vendor’s Edge Podcast for weekly tips to help you stand out, sell more, and build a thriving market business.🌐 Website: www.AnchoredMarketVentures.com📬 Join the Farmers Market Junction Newsletter: bit.ly/AnchoredMarketNewsletter 🎥 Watch on YouTube: Anchored Market Ventures YouTube Channel
Transcribe →How to Price Your Products to SELL!
Nov 500:23:18Tap to summarize🎙 Episode 17 – How to Price Your Products to SELL! – Farmers Market Vendor SecretsPricing can make or break your success as a farmers market vendor. In this episode, Bill Davenport breaks down exactly how to set prices that attract customers and keep your business profitable — without undercutting your worth.You’ll learn:✅ The psychology behind great pricing strategies✅ How to find your “sweet-spot” price point✅ Common pricing mistakes that drive customers away✅ Proven tactics top vendors use to boost sales every market dayWhether you sell handmade goods, baked items, fresh produce, or specialty foods, this episode will help you price smarter, sell confidently, and grow your farmers market income the right way.🎧 Tune in, take notes, and start pricing like a pro!👉 Subscribe to Vendor’s Edge Podcast for weekly episodes on mastering your booth, brand, and business at farmers markets, craft shows, and festivals.Visit our website www.anchoredmarketventures.com
Transcribe →Vendor Burnout Is Real - Here's How to Fix It Fast! (Without Quitting Your Dream)
Oct 2900:28:39Tap to summarize🎙️ Episode 16 — Vendor Burnout Is Real: Here’s How to Fix It Fast (Without Quitting Your Dream)Feeling exhausted, unmotivated, or wondering if your farmers market business is even worth it anymore? You’re not alone. In this powerful episode, Bill Davenport breaks down what vendor burnout really looks like — and how to overcome it before it takes your passion down with it.You’ll learn the signs of burnout, the hidden reasons it happens, and proven ways to recharge your energy, refocus your goals, and reignite your love for what you do. Whether you’re a vendor, market manager, or small business owner, this episode will help you find your spark again — without walking away from your dream.💡 In this episode:Why burnout hits even the best vendorsHow to spot it early and take back controlPractical ways to rest, reset, and rebuild motivationThe mindset shift that can change everything👉 Stay inspired, stay grounded, and keep doing what you love — because your market journey matters.📬 Sign up for the Farmers Market Junction Newsletter and get your free 125 Vendor Tips eBook: https://bit.ly/AnchoredMarketNewsletter🌐 Learn more at:www.anchoredmarketventures.com
Transcribe →The Power of Farm-to-Table in Florida - Interview with Jillian Childs, Founder Florida Farm Finder!
Jan 29, 202500:40:50Tap to summarizeVendor's Edge Podcast - Episode 015🎙️ "The Power of Farm-to-Table in Florida – Interview with Jillian Childs, Founder of Florida Farm Finder"In this episode, we sit down with Jillian Childs, the visionary behind Florida Farm Finder, Florida’s #1 farm-to-consumer social media platform. Jillian shares the story of how Florida Farm Finder came to life, the obstacles she’s faced while growing the platform, and her passion for connecting farmers and consumers across the state.We also dive into her upcoming annual event, Meet Florida Meats, happening March 22-23, 2025, her journey as an author, and her children’s book, Florida Is For Food: An ABC Journey Through the Sunshine State. Plus, we get an inside look at the exciting projects and events she has in store for Florida’s farm-to-table community.If you're a farmer, vendor, or local food enthusiast, this is a must-listen episode filled with inspiration, insights, and the power of fresh, local food! 🎧🌱🍊You can find Jillian on Florida Farm Finder. Be sure to go visit her pages!Florida Farm Finder: www.floridafarmfinder.comFacebook: www.facebook.com/FLFarmFinderFacebook Group: www.facebook.com/groups/228099935108526And you can visit us here at Anchored Market Ventures at:www.anchoredmarketventures.com
Transcribe →Creating an Event Marketing Plan
Jan 20, 202500:31:43Tap to summarize🎙️ Vendor's Edge Podcast - Episode 014: Creating an Event Marketing PlanIn this episode, we dive into the art of crafting an effective event marketing plan to elevate your success as a vendor. Learn why every vendor needs a strategic roadmap to maximize visibility, attract customers, and boost sales at markets, festivals, and craft shows.We break down the essential components, from setting clear goals and identifying your target audience to leveraging pre-event promotions, creating a standout booth, and following up after the event. Plus, we share a step-by-step example of a marketing plan for a handmade candle vendor, along with the best tools and resources to simplify the process.Tune in for actionable tips, inspiring ideas, and the motivation to create your own event marketing plan. Don’t miss this episode!🔗 Subscribe, share, and leave a review! Let’s grow together.Vendor's Edge Podcast brought to you by Anchored Market Ventures. www.anchoredmarketventures.comYou can purchase Farmers Market Success: A Comprehensive Guide For Vendors on Amazon: https://amzn.to/40DlCYp
Transcribe →Turning One-Time Buyers into Loyal Fans
Jan 14, 202500:35:31Tap to summarizeVendor's Edge Podcast - Episode 013Hosted by Anchored Market Ventures. www.anchoredmarketventures.comTurning One-Time Buyers into Lifelong FansIn this episode, we dive into the art of building a loyal customer base that keeps coming back for more. Discover why customer loyalty is the secret sauce to long-term success, and learn actionable strategies to turn one-time buyers into lifelong fans.From crafting authentic connections and delivering top-notch service to creating engaging loyalty programs and personalizing the customer experience, we’ll guide you through proven techniques to strengthen your customer relationships. Plus, hear real-world examples of vendors who’ve mastered the loyalty game.Whether you’re a seasoned vendor or just starting out, this episode is packed with insights to help you foster repeat business, increase word-of-mouth referrals, and build a thriving community around your brand. Tune in now to take your vendor game to the next level!🎧 Listen now and transform your buyers into lifelong fans.🔗 Don’t forget to follow, review, and share with fellow vendors!You can purchase our book: Farmers Market Success: A Comprehensive Guide For Vendors on Amazon here: https://amzn.to/4aiewMv
Transcribe →Mind Over Market: Cultivating a Growth Mindset for Vendors
Jan 7, 202500:31:00Tap to summarizeVendor’s Edge Podcast Episode 012Title: Mind Over Market: Cultivating a Growth Mindset for VendorsIn this episode of Vendor’s Edge, we dive into the transformative power of a growth mindset and how it can lead to long-term success for farmers market, craft show, and festival vendors. A growth mindset, as defined by Dr. Carol Dweck, is the belief that skills and success are developed through effort, learning, and perseverance. We explore the difference between a fixed mindset (“I’m not good at sales”) and a growth mindset (“I can learn strategies to improve my sales”), and discuss why adaptability and a willingness to evolve are crucial in the ever-changing world of markets.Listeners will learn how to embrace challenges, such as stepping out of their comfort zones to try new markets or collaborate with fellow vendors. We also cover the importance of turning setbacks, like slow sales days, into opportunities for growth and refinement. From setting SMART goals and tracking progress to celebrating small wins, this episode is packed with actionable tips to help vendors cultivate a mindset that fosters continuous improvement and lasting success.If you’re ready to unlock new opportunities, overcome challenges, and elevate your vendor business, this episode is for you. Tune in to discover how a growth mindset can help you thrive in a competitive market and take your business to the next level. Don’t forget to share your journey with us on social media and stay connected for more tips to grow and succeed!>>> Visit Anchored Market Ventures at www.anchoredmarketventures.com>>> You can purchase our book Farmers Market Success: A Comprehensive Guide For Vendors here: https://amzn.to/425AjVt>>> Wave Financials www.waveapps.com
Transcribe →Your BEST Year Yet! 12 Ways Vendors Can Grow and Thrive in the New Year!
Dec 17, 202400:51:20Tap to summarizeEpisode 011: Your Best Year Yet! 12 Ways Farmers Market Vendors Can Grow and Thrive in the New YearIn this episode of Vendor’s Edge, we’re helping you kick off the New Year with a fresh perspective and actionable strategies to make it your best year yet! Whether you're a seasoned vendor or just starting out, these 12 proven tips will help you grow your business, boost your sales, and thrive at farmers markets and beyond.We’re diving deep into practical, step-by-step approaches to elevate every aspect of your vendor journey. Here’s what you can look forward to:1. Set Up as a Business to Realize Benefits and Tax BreaksLearn how to legitimize your business by setting up as an LLC or sole proprietorship, securing vendor insurance, and taking advantage of tax benefits. We’ll share tips for opening a dedicated business bank account, tracking expenses with accounting tools, and ensuring you’re fully licensed and permitted for a professional, stress-free year.2. Refresh Your Branding and MarketingIt’s time to make a memorable impression! Discover how to modernize your branding with cohesive logos, packaging, and signage. Plus, we’ll share social media strategies for consistent posting and audience engagement, and the power of building an email list to keep your customers informed and coming back for more.3. Invest in Professional DevelopmentGrow your skills and expertise by attending workshops and learning new techniques to improve your craft. We’ll also discuss digital tools for managing inventory, invoices, and customer communications to make your business run smoothly.4. Upgrade Your Booth PresentationYour booth is your storefront – make it count! Get tips on creating eye-catching displays, incorporating vertical elements, and using lighting to stand out. We’ll also cover ways to ensure your signage is professional, readable, and aligned with your brand.5. Diversify Your Product OfferingsKeep your inventory fresh and exciting by adding seasonal products, unique bundles, or gift sets. We’ll explore the benefits of offering samples and live demonstrations to engage customers and boost sales.6. Build Strong Networks and Engage with Your CommunityCollaboration is key! Find out how to partner with other vendors for cross-promotions, co-host giveaways, and highlight your support for local materials and community initiatives. We’ll also share tips for expanding to new markets and festivals to reach larger audiences.7. Enhance the Customer ExperienceHappy customers are repeat customers. Learn how to warmly greet visitors, share your unique story, and build meaningful relationships. We’ll also cover loyalty programs, feedback systems, and other ways to keep customers connected and engaged.8. Evaluate Pricing and Boost ProfitabilityMaximize your revenue by reassessing your pricing strategy, incorporating upselling techniques, and managing costs effectively. We’ll share practical ways to analyze expenses and find savings without compromising quality.9. Incorporate Sustainable PracticesAttract eco-conscious customers by reducing waste, using biodegradable packaging, and repurposing leftover materials. We’ll also discuss how to promote your sustainable initiatives as part of your brand story.10. Leverage Technology for GrowthGo beyond in-person sales with tools for e-commerce, inventory management, and performance analysis. Learn how to integrate contactless payment methods and apps to streamline your operations and meet customer expectations.11. Prioritize Your HealthYour business depends on you, so taking care of yourself is non-negotiable. Discover strategies for staying hydrated, eating well, and avoiding burnout at events. Plus, we’ll share tips for managing stress, getting quality rest, and finding support within your vendor community.12. Set Goals and Celebrate Your SuccessesDefine clear, achievable targets for revenue, events, and growth. We’ll show you how to track progress, make adjustments, and, most importantly, celebrate every milestone to stay motivated and inspired throughout the year.Get ready to tackle the year ahead with confidence, clarity, and purpose. Whether you’re looking to streamline operations, attract new customers, or prioritize your health, this episode has something for every vendor.Listen now and take your farmers market business to the next level!Vendor's Edge Podcast brought to you by Anchored Market Ventures.Visit our webpage at https://www.anchoredmarketventures.comAccounting Program mentioned in this episode: Wave Accounting https://www.waveapps.com
Transcribe →Balancing Your Vendor Business with a Day Job
Dec 9, 202400:34:42Tap to summarizeBalancing a vendor business with a full-time job can be challenging, but it's not impossible! In this episode, we break it down into actionable steps for managing your time, staying productive, and avoiding burnout.Segments Covered:🛠️ Identifying the Challenges – Understand the hurdles of juggling work, family, and your vendor business.⏱️ Time Management Strategies – Learn how to schedule effectively, use downtime wisely, and leverage tools to automate tasks.🎪 Maximizing Efficiency at Events – Tips for streamlined setup, event preparation, and networking on the go.💡 Staying Motivated and Avoiding Burnout – Set realistic goals, care for your health, and celebrate milestones.📈 Long-Term Planning for Growth – Invest in your business, evaluate its future, and build a strong support network.🎧 Tune in now for actionable advice to balance it all! Visit our website for free resources like the 125 Tips for Vendors eBook. Don’t forget to subscribe, review, and share!You can buy our book, Farmers Market Success: A Comprehensive Guide For Vendors, on Amazon here: https://amzn.to/3D86KZ3The Vendor's Edge Podcast is hosted by Anchored Market Ventures at www.anchoredmarketventures.com or on our social media pages.
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