In this episode of Venice Talks, Monica Cesarato sits down with Elena Bozza, Head of Digital at Linkness and one of the voices of Face To Face, the program produced by a local television channel based in the Venice area that tells stories from Venice and the Veneto region.

Together they explore how Venice is communicated today: not only as a beautiful postcard, but as a living, working, changing city made of people, businesses, creativity, innovation and local voices.

Elena brings her experience in digital strategy, social media, community management, video content and media communication to a conversation about what it really means to tell a place like Venice in the digital age. How can local businesses communicate online without losing their soul? How can technology, television, podcasts and social media work together? And how can AI become a tool without replacing the human voice behind every meaningful story?

This episode looks at Venice beyond clichés, beyond likes, beyond the algorithm: a Venice that still has many stories to tell, if we learn how to listen.

In this episode we talk about:

Who Elena Bozza is and her role as Head of Digital at Linkness
Why local media still matters
The idea behind Face To Face and the importance of public conversations
How to tell a more real, modern and living Venice
Why Venice must be communicated as more than a postcard
What local entrepreneurs, creators and professionals reveal about the energy of Venice and the Veneto today
The future of local storytelling across TV, podcasts, YouTube, Spotify and social media
How Venetian businesses can use digital communication without losing authenticity
The most common mistakes small businesses make online
Why social media should not be the only place where a brand exists
How AI can help communication without making it cold, fake or soulless
Why community management, listening and human connection matter
How to create content about Venice that still feels fresh and meaningful
The importance of showing the people behind a brand
What kind of communication Venice needs for the future

If you enjoyed this episode, please subscribe to Venice Talks, follow the podcast on your favourite platform, and leave a review. It helps more people discover the real Venice: not only the one seen in photographs, but the one made of voices, stories, work, creativity and everyday life.

You can also follow Monica Cesarato and Venice Talks for more conversations about Venice, its people, its food, its traditions, its artisans and the many stories that keep the city alive.

🎧 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

✨ Credits:

Hosted by Monica Cesarato

Produced by Monica Cesarato, Sentire Media

Guest: Elena Bozza for Linkness

If you love hearing the voices of Venice, subscribe and leave a review — it helps others discover these stories too.

💌 Want to share your own Venice?

Send me a short audio clip (1 minutes max) telling me what you loved most about the city — at info@monicacesarato.com.