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Eric Ries and I recently sat down to talk about minimum viable products: the product with just the necessary features to get money and feedback from early adopters. The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week. I recorded the interview…Read More

What’s the right price for your product? According to Steve Blank, it’s apparently $0. And it’s also $1 million. What? Listen to this wonderful story to learn how Steve uses these two prices to create a bounding box around the highest price customers will pay for a product. And see why he thinks “It’s very easy to underprice your product… particula…Read More

In the second part of my interview with Eric Ries, we discuss (1) acquiring customers without launching and (2) opening up board meetings to the entire company. At IMVU, Eric and the management opened up board meetings to the entire company. Why? To give people the information they need to do their jobs. To teach everyone in the company to think li…Read More

Steve Blank: “What I began to realize is that we teach entrepreneurship like every vertical market and industry has the same set of rules. So the first heuristic I want to offer is that — even in this class — there really is no common ‘these rules work’ for all vertical markets and industries.” Listen to this excerpt from the second class of Steve’…Read More