In this episode of the show, I am happy to bring on Bethany Bankovich, CVPM, CVT, MHRM, CCFP, Hospital Administrator at Neffsville Veterinary Clinic. We tall about how to be playful and engaging on social media without undermining your practice's credibility. Bethany truly has a wealth of insight from managing practices, leading teams, and experimenting with strategies that actually work in the day-to-day reality of veterinary medicine!

We focus on building an authentic online presence that reflects your clinic's personality, values, and culture, with Bethany sharing why it's so important to define your voice before chasing trends and how authenticity creates trust with both current and prospective clients. We also discuss how to balance showing your team and doctors as approachable and relatable while maintaining professionalism and credibility. Hear why humor and fun content are powerful tools but only when they're intentional and educational rather than forced.

We also cover practical strategies for capturing real moments, celebrating milestones, and creating educational content that resonates with clients, with Bethany explaining how consistent posting that is tailored to the platforms your clients actually use builds engagement and encourages word-of-mouth marketing. We talk about rotating content between educational posts, behind-the-scenes glimpses, and celebrations to keep things fresh, and Bethany shares tips for planning ahead, scheduling posts, and taking advantage of simple, affordable tools such as Canva, Adobe Express, and PictoChart to make social media management manageable for busy teams!

Listen in to come away with a clear understanding of how to use social media as an extension of your practice: a place to build trust, showcase your culture, highlight your patients, and connect with clients in truly meaningful, authentic ways!

Show Notes:

[3:05] - Define your online identity and values before posting or else trends will feel forced and fake. [5:53] - Bethany points out how social media should reflect your clinic's identity, not chase trends that risk credibility. [8:23] - Clients need doctors to be relatable yet maintain professionalism and medical expertise simultaneously. [9:20] - Bethany advocates for prioritizing clarity and trustworthiness on social media; humor should support, not replace, authenticity. [12:15] - Real, intentional content builds up trust, while generic posts risk alienating potential clients. [14:34] - Bethany argues that thoughtful trends and playful content using real staff and patients strengthen authenticity and connection. [17:13] - Bethany argues for the importance of consistency. [19:13] - Learn how deeply clients research you online to understand and improve engagement effectively. [23:56] - Bethany advises focusing on a few familiar platforms and posting consistently rather than spreading thin. [25:25] - It's important to allow staff who enjoy platforms to manage content and highlight education, celebrations, and behind-the-scenes moments. [28:49] - Bethany believes that educational content can be fun and engaging by showing pets naturally enjoying treatments. [31:18] - Celebrating milestones, pets, and staff humanizes the practice and strengthens client trust. [33:49] - Bethany explains how national days and everyday moments can help inspire content, which can be prepared well in advance. [35:42] - Affordable tools such as Canva and Adobe Express make content creation faster and more consistent. [38:18] - I share how scheduling posts in advance and staying consistent prevents last-minute stress and maintains engagement. [40:08] - In closing, Bethany asserts that your online presence should reflect culture, balancing fun, professionalism, and authentic engagement. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: