In this inspiring episode of Founder to Founder, we sit down with Olivia Jenkins, co-founder of D.LOUISE, the sustainable, tarnish-free jewellery brand that’s redefining what it means to build a purpose-led business.

After losing her mother and facing a period of uncertainty during the pandemic, Olivia poured her energy into creating something meaningful. With zero industry experience and just a gut instinct, she bootstrapped D.LOUISE into a fast-growing business rooted in bravery, simplicity, and joy.

We talk about turning grief into purpose, building confidence as a first-time founder, and why sustainable growth—not overnight success—is the mindset shift more entrepreneurs need to hear. Olivia also opens up about mentorship, mental health, and how showing up authentically fuels both community and commercial growth.

If you’re building a product-based brand or need a nudge of inspiration to get started, this one’s for you.

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Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor.

Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.

PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor.

See virginstartup.org for more.

We're bringing you this podcast in partnership with our friends at Virgin Money - the home of brighter business banking.

The Jump is produced by Goldfish Studio. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.